Torchora
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Key Responsibilities and Required Skills for Lead Generation Specialist

💰 $45,000 - $75,000

SalesMarketingBusiness Development

🎯 Role Definition

Are you a natural connector with a passion for driving business growth? As our Lead Generation Specialist, you will be the engine of our sales team, responsible for identifying and qualifying high-potential leads. You are the first point of contact for future customers, setting the stage for successful, long-term relationships. This role is perfect for a highly motivated, strategic thinker who thrives on finding new opportunities, engaging with key decision-makers, and exceeding targets. You'll use a multi-channel approach to build a robust pipeline of qualified prospects, directly impacting our company's bottom line and market expansion.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Sales Development Representative (SDR)
  • Marketing Coordinator
  • Junior Sales Associate

Advancement To:

  • Account Executive
  • Business Development Manager
  • Sales Team Lead or Manager

Lateral Moves:

  • Marketing Campaign Manager
  • Customer Success Manager
  • Partner or Channel Sales Specialist

Core Responsibilities

Primary Functions

  • Proactively research, identify, and prospect for new clients through multiple channels, including email, phone, social media (especially LinkedIn), and networking events.
  • Develop and execute highly targeted outbound campaigns to generate interest and secure initial discovery meetings for Account Executives.
  • Qualify inbound leads generated from marketing campaigns, meticulously assessing their needs, budget, and authority to determine if they align with our Ideal Customer Profile (ICP).
  • Maintain a high volume of daily activities, including strategic cold calls, crafting personalized emails, and engaging prospects on social platforms.
  • Master our company's value proposition and be able to articulate it persuasively, tailoring the message to different industries, company sizes, and buyer personas.
  • Conduct insightful, high-level discovery conversations with senior executives and key decision-makers in target accounts to understand their business challenges and strategic goals.
  • Schedule qualified appointments and product demonstrations for the sales team, ensuring a seamless and well-documented handoff to the Account Executive.
  • Diligently and accurately update and manage all lead, contact, and account information in our CRM system (e.g., Salesforce, HubSpot) to ensure data integrity.
  • Achieve and consistently exceed monthly and quarterly quotas for key performance indicators (KPIs) such as qualified opportunities created and meetings booked.
  • Nurture early-stage leads that are not yet sales-ready by building relationships, providing valuable resources, and keeping our solution top-of-mind for future consideration.
  • Skillfully manage and overcome objections from prospective customers, turning challenges into opportunities for deeper engagement.
  • Develop creative and strategic methods to find accurate contact information for key stakeholders within target organizations using various sales intelligence tools.
  • Refine and A/B test email templates, messaging, and call scripts to continuously improve engagement and conversion rates.
  • Act as the first and most critical point of contact for potential customers, providing a world-class experience that positions our brand as a trusted partner.
  • Collaborate closely with Account Executives to develop strategic outreach plans for penetrating key target accounts and verticals.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new market segments or prospecting angles.
  • Contribute to the organization's go-to-market strategy by providing real-time feedback from the front lines on market trends and prospect sentiment.
  • Collaborate with the marketing team to provide feedback on lead quality, campaign effectiveness, and content gaps.
  • Participate in sprint planning and agile ceremonies within the sales and marketing teams to ensure alignment on goals and initiatives.
  • Stay current with industry trends, competitor activities, and new sales technologies to maintain a competitive edge.
  • Assist in creating and refining sales enablement materials and documentation for the BDR/SDR team.
  • Analyze results from outbound sequences and campaigns, providing data-driven recommendations for optimization to leadership.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Proficiency: Deep experience with CRM platforms like Salesforce, HubSpot, or Zoho CRM for lead tracking and pipeline management.
  • Sales Engagement Platforms: Hands-on experience with tools such as SalesLoft, Outreach, or Apollo.io to automate and track outreach.
  • Prospecting Tools: Expertise in using data enrichment and prospecting tools like LinkedIn Sales Navigator, ZoomInfo, or Lusha.
  • Lead Qualification: Proven ability to apply frameworks like BANT, MEDDIC, or CHAMP to qualify leads effectively.
  • Cold Calling & Emailing: Demonstrated skill in conducting effective cold calls and writing compelling, personalized email copy that generates responses.
  • Data Analysis & Reporting: Ability to track performance metrics, analyze data, and create reports on pipeline generation and activity levels.
  • Microsoft Office/Google Suite: Strong proficiency in spreadsheet, presentation, and document creation software.

Soft Skills

  • Exceptional Communication: Articulate, clear, and persuasive communication skills, both written and verbal.
  • Resilience & Tenacity: A positive attitude and the ability to handle rejection without losing motivation.
  • Self-Motivation & Drive: A proactive, goal-oriented mindset with a strong internal desire to succeed and exceed targets.
  • Active Listening: The ability to listen carefully to a prospect's needs and challenges to have meaningful conversations.
  • Time Management & Organization: Excellent organizational skills to manage a high volume of leads and activities simultaneously.
  • Coachability: Eagerness to receive feedback, learn, and continuously improve processes and skills.
  • Curiosity & Problem-Solving: A natural curiosity to understand customer businesses and a knack for identifying creative solutions to challenges.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree or equivalent practical experience in a sales or marketing environment.

Preferred Education:

  • Bachelor’s Degree in a relevant field.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications
  • Economics

Experience Requirements

Typical Experience Range: 1-3 years in a lead generation, sales development, or inside sales role.

Preferred:

  • Proven track record of meeting or exceeding sales quotas in a B2B, SaaS, or technology-focused company.
  • Experience selling to mid-market or enterprise-level businesses.
  • Formal sales training (e.g., Sandler, Challenger Sale) is a significant plus.
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