Back to Home

lifestyle manager


title: Key Responsibilities and Required Skills for a Lifestyle Manager
salary: $55,000 - $95,000 (Note: Highly variable based on client portfolio, location, and experience)
categories: [Hospitality, Client Services, Luxury Services, Personal Assistance, Concierge]
description: A comprehensive overview of the key responsibilities, required technical skills and professional background for the role of a a Lifestyle Manager.

🎯 Role Definition

At its core, a Lifestyle Manager is a dedicated relationship manager and personal curator for high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals and families. This role transcends traditional personal assistance, blending the functions of an expert travel agent, a sophisticated event planner, a personal shopper, and a trusted advisor. The Lifestyle Manager's primary objective is to save their clients' most valuable asset: time. They achieve this by proactively anticipating needs and reactively fulfilling a vast array of requests, from the everyday to the extraordinary. Success in this position is measured by the ability to provide seamless, discreet, and hyper-personalized service, building unwavering trust and becoming an indispensable part of the client's life.


📈 Career Progression

Typical Career Path

Entry Point From:

  • Executive Assistant to C-Suite Executives
  • Luxury Hotel Concierge (e.g., Les Clefs d'Or) or VIP Relations
  • High-End Event or Wedding Planner
  • Client Relationship Manager in a luxury brand or private bank
  • Account Manager in a premium travel agency

Advancement To:

  • Senior or Principal Lifestyle Manager (managing a more complex or high-profile portfolio of clients)
  • Team Lead or Head of Lifestyle Management
  • Director of Private Client Services or Head of Client Relations
  • Entrepreneur (founding a boutique concierge firm)

Lateral Moves:

  • Luxury Brand Manager or VIP Client Specialist
  • Director of Guest Experience at a 5-star hotel group
  • High-End Property Manager for a private estate
  • Business Development Manager for a luxury service provider (private jets, yachts, etc.)

Core Responsibilities

Primary Functions

  • Serve as the primary, dedicated point of contact for a portfolio of high-net-worth clients, cultivating deep, long-term relationships built on trust, discretion, and an intimate understanding of their personal preferences.
  • Proactively anticipate client needs by tracking important dates, monitoring their travel patterns, and staying ahead of lifestyle trends to offer thoughtful, timely, and personalized suggestions.
  • Conceptualize, plan, and execute complex international and domestic travel itineraries, managing all logistics from private aviation and yacht charters to securing presidential suites and arranging bespoke local experiences.
  • Gain access to and secure reservations for exclusive, often "unbookable" experiences, such as Michelin-starred restaurants, sold-out concerts, premiere sporting events, and A-list galas.
  • Manage the end-to-end planning and execution of high-touch private events, including intimate dinners, milestone birthday celebrations, family holidays, and corporate functions, overseeing everything from venue selection to vendor management.
  • Act as a personal sourcing expert, locating and procuring rare, limited-edition, or bespoke luxury goods, including fine art, haute couture, jewelry, high-end cars, and unique gifts.
  • Provide comprehensive household and estate management support, which can include coordinating with staff, overseeing property maintenance schedules, managing renovations, and handling household bills.
  • Develop, nurture, and maintain an extensive global network of elite suppliers, industry contacts, and service providers to ensure access to the best-of-the-best for clients.
  • Handle all client communications and sensitive information with the highest degree of professionalism, polish, and unwavering confidentiality.
  • Skillfully negotiate with vendors and partners to secure preferential rates, value-added amenities, and exclusive benefits on behalf of clients, ensuring maximum value.
  • Create and meticulously maintain detailed client profiles within a CRM system, documenting preferences, allergies, family details, past requests, and feedback to ensure a consistently personalized service.
  • Provide 'always-on' support, demonstrating flexibility and readiness to handle urgent, last-minute requests and travel emergencies across different time zones.
  • Conduct in-depth research and maintain expert-level knowledge of the latest trends in luxury travel, fine dining, art, culture, wellness, and entertainment to act as a knowledgeable advisor.
  • Manage client project budgets and retainer-based accounts, providing transparent and accurate expense tracking, invoicing, and financial reporting.
  • Liaise seamlessly with other client representatives, such as family office staff, executive assistants, lawyers, and financial advisors, to ensure a coordinated and holistic approach to service.
  • Resolve complex client issues, complaints, or logistical challenges with grace, creativity, and diplomacy, transforming potentially negative situations into demonstrations of exceptional service.
    -g Organize and manage personal wellness and healthcare arrangements, including scheduling appointments with top specialists, booking exclusive wellness retreats, and coordinating fitness schedules.
  • Assist with complex personal projects such as international relocations, which includes sourcing properties, coordinating with moving companies, and assisting with school searches for children.
  • Prepare visually appealing, highly detailed proposals, presentations, and itineraries that clearly outline options and costs for client review and approval.
  • Act as a polished brand ambassador for the firm, embodying its commitment to luxury, quality, and sophistication in every interaction.

Secondary Functions

  • Support ad-hoc data requests and exploratory analysis to identify trends in client requests or service gaps.
  • Contribute to the organization's knowledge base by sharing new supplier discoveries and unique experiences with the wider team.
  • Collaborate with marketing and business development to provide insights that can be used in crafting client communications and value propositions.
  • Participate in team meetings and training sessions, mentoring junior colleagues and contributing to a culture of continuous improvement.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Software Proficiency: Advanced skills in using CRM platforms (e.g., Salesforce, Zoho) to manage client relationships, log requests, and track communications.
  • Travel & Booking Systems: Strong working knowledge of Global Distribution Systems (GDS) like Sabre or Amadeus, and familiarity with luxury hotel, flight, and restaurant booking platforms.
  • Budget Management: Proven ability to create, manage, and report on budgets for projects and client accounts, with a keen eye for detail in expense tracking.
  • Productivity Suites: Expert-level command of Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace for creating proposals, itineraries, and reports.
  • Project Management: Familiarity with project management principles and tools (e.g., Asana, Trello) to manage complex, multi-stage requests.
  • Multilingualism: Fluency or professional proficiency in a second language (e.g., French, Mandarin, Spanish, Russian, Arabic) is often highly desirable.

Soft Skills

  • Extreme Resourcefulness: The ability to think creatively and outside the box to solve impossible problems and fulfill any request. A "no is not an answer" mentality.
  • Unwavering Discretion: A profound understanding of the importance of privacy and confidentiality when handling the personal and business affairs of high-profile individuals.
  • Exceptional Emotional Intelligence: The capacity to read people and situations, build rapport effortlessly, and manage relationships with empathy and tact, especially under pressure.
  • Impeccable Communication: Articulate, polished, and precise communication skills, both written and verbal. The ability to correspond with clarity and sophistication.
  • Proactive Initiative: A forward-thinking mindset that anticipates needs before they are articulated, always looking for opportunities to add value.
  • Grace Under Pressure: The ability to remain calm, composed, and solution-oriented when faced with demanding clients, tight deadlines, and high-stakes situations.
  • Superb Organizational Skills: World-class time management and an ability to multitask and prioritize a high volume of requests without letting details slip.
  • A Keen Eye for Detail: A commitment to excellence and a passion for getting every single detail perfect, from dietary restrictions to thread counts.
  • Strong Negotiation Skills: The confidence and ability to negotiate effectively with world-class suppliers to the benefit of the client.
  • Global & Cultural Acumen: A natural curiosity and deep appreciation for different cultures, customs, and the nuances of international travel and business.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree or equivalent practical experience.

Preferred Education:

  • Bachelor’s or Master’s degree from a top-tier university.

Relevant Fields of Study:

  • Hospitality Management
  • Communications or Public Relations
  • Business Administration
  • Liberal Arts

Experience Requirements

Typical Experience Range:

  • A minimum of 3-5 years of relevant professional experience. For more senior roles, 7-10+ years is common.

Preferred:

  • Demonstrable experience working directly with high-net-worth or ultra-high-net-worth individuals in a service-oriented capacity.
  • A proven track record of managing complex logistics, events, or travel in a fast-paced environment.
  • Experience within the luxury sector (e.g., 5-star hotels, private aviation, yachting, luxury retail, private members' clubs) is strongly preferred.
  • Possession of an existing network of high-level contacts in the hospitality, entertainment, and luxury service industries is a significant asset.