Key Responsibilities and Required Skills for Lottery Manager

🎯 Role Definition

As the Lottery Manager, you will be the central owner and strategic driver of our entire lottery product portfolio. You will be responsible for defining the vision, strategy, and roadmap to achieve significant growth in revenue and player engagement. This pivotal role requires a blend of commercial acumen, product expertise, and leadership to manage the lottery vertical's P&L, collaborate with cross-functional teams, and ensure our offering is both innovative and compliant. You will act as the subject matter expert, guiding the business in all aspects of lottery operations, from game selection and promotional planning to user experience optimization and regulatory adherence.

📈 Career Progression

Typical Career Path

Entry Point From:

Product Manager (iGaming/Gaming)
Marketing Manager (Gaming/Lottery)
Commercial Manager
Senior Gaming Analyst

Advancement To:

Director of Gaming Operations
Head of Lottery / Head of Product
Vice President of Product
Chief Commercial Officer

Lateral Moves:

Casino Manager
Head of Sportsbook
Senior Product Director

Core Responsibilities

Primary Functions

Develop and execute a comprehensive product strategy and long-term roadmap for all online lottery games, features, and platform enhancements.
Assume full P&L ownership for the lottery vertical, including budgeting, financial forecasting, and implementing strategies to drive revenue and profitability.
Manage the end-to-end lottery product lifecycle, from initial concept and market research through to launch, post-launch analysis, and continuous iteration.
Define, monitor, and report on key performance indicators (KPIs) such as Gross Gaming Revenue (GGR), player acquisition, activity rates, customer lifetime value (CLV), and ROI.
Collaborate closely with marketing, CRM, and acquisition teams to design and implement effective promotional campaigns, bonus structures, and player retention programs.
Conduct in-depth market and competitor analysis to identify emerging trends, new game opportunities, and potential threats, ensuring the lottery offering remains best-in-class.
Lead the relationship management with third-party lottery game suppliers, technology providers, and platform partners, negotiating commercial terms and ensuring SLAs are consistently met.
Ensure all lottery operations, games, and marketing initiatives are in full compliance with relevant gaming regulations, licensing requirements, and responsible gaming policies.
Work directly with UX/UI design and development teams to create a seamless, intuitive, and engaging user experience for lottery players across web and mobile platforms.
Drive the development of new lottery game concepts, prize structures, and jackpot mechanics, creating detailed business cases and product requirement documents.
Analyze player data and behavioral segmentation to personalize the customer journey, delivering targeted offers, communications, and tailored game recommendations.
Manage and optimize the complete lottery game portfolio, overseeing game positioning, lobby management, and the strategic introduction and phasing out of titles.
Act as the primary stakeholder and subject matter expert for the lottery product, providing clear guidance and direction to cross-functional teams.
Prepare and present regular performance reports, strategic updates, and in-depth business reviews to senior management and executive leadership.
Champion a data-driven decision-making culture, leveraging analytics and player feedback to inform product enhancements and strategic pivots.
Oversee the planning and flawless execution of major jackpot events and high-value promotions, coordinating across all departments to maximize player impact and commercial return.
Define the customer journey for lottery players, identifying and optimizing key conversion and retention points within the product.
Evaluate and integrate new features, tools, and technologies that can enhance the lottery experience and provide a competitive advantage.
Manage the lottery content and promotional calendar in alignment with broader company marketing initiatives and seasonal events.
Steer the product discovery process, utilizing workshops, user interviews, and A/B testing to validate ideas and refine product direction.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis to uncover new insights into player behavior and game performance.
Contribute to the organization's broader data strategy and roadmap, ensuring lottery data is accurately captured and leveraged.
Collaborate with business units to translate data needs into engineering requirements for enhanced tracking, analytics, and reporting.
Participate in sprint planning and agile ceremonies within the data engineering and product development teams to ensure alignment and timely delivery.
Assist in training customer support and VIP management teams on new lottery products, features, and promotional mechanics.
Stay current with technological advancements and innovation within the global lottery, iGaming, and digital entertainment industries.

Required Skills & Competencies

Hard Skills (Technical)

Product Lifecycle Management: Proven ability to manage products from ideation to end-of-life.
P&L Management: Strong experience in managing budgets, forecasting, and driving financial performance.
Data Analysis & BI Tools: Proficiency with analytics tools like Google Analytics, Tableau, Power BI, or similar to derive actionable insights.
Roadmap & Strategy Development: Expertise in creating and executing data-informed product strategies and roadmaps.
Regulatory & Compliance Knowledge: Deep understanding of iGaming/lottery regulations and responsible gaming principles.
Vendor & Supplier Management: Experience negotiating contracts and managing relationships with third-party providers.
Agile/Scrum Methodologies: Familiarity with agile development practices and working within cross-functional tech teams.
iGaming Platforms: Technical understanding of online gaming platforms, APIs, and game integrations.
A/B Testing & Experimentation: Experience designing and analyzing tests to optimize user experience and KPIs.
Marketing & CRM Systems: Knowledge of digital marketing channels and CRM tools used for player engagement.

Soft Skills

Strategic & Commercial Acumen: Ability to see the bigger picture and make commercially sound decisions.
Leadership & Influence: Capable of leading cross-functional teams and influencing stakeholders without direct authority.
Communication & Presentation: Excellent verbal and written communication skills, with the ability to present complex information clearly to diverse audiences.
Negotiation Skills: Strong negotiator able to secure favorable terms with partners and vendors.
Analytical & Problem-Solving Mindset: A data-driven approach to identifying issues and developing effective solutions.
Player Empathy & User-Centricity: A genuine passion for understanding player needs and creating exceptional user experiences.
Adaptability & Resilience: Thrives in a fast-paced, dynamic, and competitive environment.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree or equivalent professional experience.

Preferred Education:

Master’s Degree or MBA is a strong asset.

Relevant Fields of Study:

Business Administration
Marketing
Economics
Finance
Computer Science

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in a relevant role.

Preferred: Significant experience (5+ years) within the iGaming, betting, or online lottery industry, specifically in a product management, commercial management, or category management capacity. Demonstrable track record of launching and growing digital products in a regulated market.