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Key Responsibilities and Required Skills for Marketing & Sales Coordinator

💰 $45,000 - $65,000

MarketingSalesCoordinationBusiness Development

🎯 Role Definition

A Marketing & Sales Coordinator is responsible for executing marketing programs and supporting the sales team to accelerate pipeline growth and revenue. The role coordinates cross-channel campaigns (email, digital ads, social, events), manages CRM and lead routing, prepares sales enablement materials, produces regular performance reports and dashboards, and ensures consistent brand messaging across touchpoints. This position requires a detail-oriented operator who can translate strategy into repeatable processes and measurable outcomes while maintaining tight alignment between marketing and sales priorities.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant / Marketing Intern
  • Sales Support Specialist / Inside Sales Representative
  • Customer Success or Administrative roles with marketing exposure

Advancement To:

  • Marketing Manager (Campaigns or Digital)
  • Sales Enablement Manager / Sales Operations Analyst
  • Business Development Manager / Account Manager

Lateral Moves:

  • Product Marketing Coordinator
  • Events & Partnerships Coordinator
  • Content Marketing Specialist

Core Responsibilities

Primary Functions

  • Coordinate the planning, execution and optimization of cross-channel marketing campaigns (email, display, paid social, search, and content programs), ensuring timelines, budgets and creative assets are delivered on schedule and aligned with sales objectives.
  • Manage the CRM (Salesforce, HubSpot or similar) daily: enter and maintain leads, update contact records, manage lead scoring and routing rules, troubleshoot syncs between marketing automation and CRM, and ensure data hygiene and segmentation accuracy.
  • Execute lead-generation and lead-nurture programs, including list builds, targeted email workflows, lead scoring logic, and handoff processes to Sales for rapid follow-up.
  • Produce weekly and monthly sales and marketing performance reports and dashboards (pipeline contribution, lead-to-opportunity conversion, campaign ROI, CAC, LTV indicators), using Excel, Google Sheets, Looker/Tableau, or native analytics to inform tactical adjustments.
  • Support the sales team with timely sales enablement: create and update pitch decks, one-pagers, product sheets, pricing summaries and tailored proposal templates to accelerate deal progression.
  • Coordinate event logistics and trade show activities — booth bookings, shipping, collateral management, lead capture workflows, onsite staffing coordination, and post-event lead follow-up and reporting.
  • Serve as the project manager for content production: brief writers and designers, manage content calendars, approve proofs for email/landing pages, and ensure SEO best practices and brand consistency across materials.
  • Manage email marketing programs end-to-end: build campaigns in Mailchimp/Marketo/HubSpot, perform A/B tests, monitor deliverability and engagement metrics, and iterate on subject lines and creative based on data.
  • Assist with digital advertising campaigns: set up and monitor Google Ads and Facebook/LinkedIn campaigns, track spend vs. budget, perform basic bid adjustments and audience optimization, and report on ad performance and ROAS.
  • Coordinate product launches and sales promotions across channels, preparing timelines, customer-facing collateral, training materials for sales reps, and communications to partners and customers to ensure a consistent go-to-market execution.
  • Maintain and update company website and landing pages in CMS (WordPress, Drupal or similar), implement tracking pixels, verify analytics goals, and work with developers or vendors for technical changes.
  • Support demand-generation strategy by conducting keyword research, competitor analysis, and providing input for organic and paid search prioritization.
  • Assist in pricing proposals, quote generation and order processing; coordinate with Finance and Sales Operations to resolve contract or invoicing issues affecting deals.
  • Monitor customer and prospect feedback from sales conversations and marketing channels, synthesize insights into actionable recommendations for product, messaging and campaign prioritization.
  • Facilitate regular cross-functional meetings (marketing, sales, product) and manage project trackers, sprint backlogs or shared calendars to ensure alignment on priorities, deliverables and deadlines.
  • Implement and document repeatable processes and playbooks for lead qualification, campaign launches, and partner/co-marketing activities to improve speed and consistency as the team scales.
  • Support ABM (Account-Based Marketing) initiatives by preparing targeted account lists, coordinating personalized outreach campaigns, and compiling account-level performance reports to measure engagement.
  • Maintain vendor and agency relationships: coordinate briefs, track deliverables, manage invoices and evaluate vendor performance to ensure high-quality, on-budget work.
  • Prepare and present campaign recaps and competitive intelligence to stakeholders, highlighting wins, areas for improvement and prioritized recommendations for next-quarter planning.
  • Assist with customer reference programs and case study development: coordinate interviews, draft copy, liaise with legal for approvals, and prepare collateral for sales enablement.
  • Monitor and report on marketing compliance and brand governance, ensuring all external communications meet company guidelines and legal/regulatory requirements.

Secondary Functions

  • Maintain and improve CRM segmentation and tagging to better support marketing personalization and sales outreach.
  • Run ad hoc data pulls, exploratory analyses and conversion funnel deep-dives to uncover friction points and optimization opportunities.
  • Contribute to the marketing technology roadmap by evaluating new tools, documenting use cases and piloting integrations with existing systems.
  • Support competitive analysis updates and market research summaries to inform sales positioning and product messaging.
  • Coordinate internal enablement sessions and demo scheduling for new features or campaigns to keep sales informed and confident in customer conversations.
  • Assist with basic HTML/CSS updates to email templates and landing pages when timely vendor support is unavailable.
  • Help manage marketing and promotional budgets: track spend, reconcile invoices and prepare budget variance reports for managers.
  • Provide occasional customer support hand-offs and follow-up to ensure a seamless experience between pre-sales and post-sales teams.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM platforms: Salesforce, HubSpot, Microsoft Dynamics — record management, lead routing, reports and dashboards.
  • Marketing automation & email platforms: HubSpot, Marketo, Mailchimp — campaign setup, workflows, segmentation, deliverability best practices.
  • Analytics & reporting: Google Analytics (GA4), Excel/Google Sheets (advanced formulas, pivot tables), Looker or Tableau basic dashboarding.
  • Paid media fundamentals: Google Ads, Facebook/Meta Ads Manager, LinkedIn Campaign Manager — setup, targeting, tracking and basic optimization.
  • SEO & content optimization: keyword research, on-page SEO basics, meta tags and content briefs.
  • Web/CMS management: WordPress or equivalent — page creation, form integrations, and tracking pixel installation.
  • Data hygiene & lead management: deduplication, enrichment, audience segmentation and GDPR/CCPA awareness.
  • Design & content tools: basic familiarity with Canva, Adobe Creative Suite or equivalent for rapid asset edits.
  • A/B testing and conversion rate optimization: building tests, interpreting results, and implementing winning variants.
  • Basic HTML/CSS and familiarity with UTM tagging, tracking implementation and pixel troubleshooting.

Soft Skills

  • Excellent written and verbal communication for cross-team coordination and customer-facing materials.
  • Strong organizational and project-management skills with the ability to manage multiple campaigns and deadlines.
  • Attention to detail and high standards for accuracy in data, reporting and collateral.
  • Analytical mindset: comfortable interpreting data and turning insights into actionable recommendations.
  • Collaborative team player who can build effective working relationships with Sales, Product and external vendors.
  • Proactive problem-solver who anticipates needs and removes blockers for fast-paced teams.
  • Customer-focused orientation with the ability to prioritize leads and activities that drive revenue.
  • Adaptability and comfort working in fast-changing environments and with evolving processes.
  • Time management and prioritization under competing requests and tight timelines.
  • Commercial awareness and ability to align marketing activities to measurable business outcomes.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field — or equivalent practical experience.

Preferred Education:

  • Bachelor’s with certifications such as Google Analytics/Ads, HubSpot Inbound, Salesforce Administrator basics, or a short course in digital marketing.
  • Coursework or advanced training in data analytics, digital advertising, or marketing automation.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Economics
  • Digital Media / Information Systems

Experience Requirements

Typical Experience Range: 1–4 years in marketing, sales operations or a combined marketing & sales support role.

Preferred:

  • 2–5 years of hands-on experience managing CRM systems, marketing automation and supporting B2B or B2C sales teams.
  • Demonstrated experience running digital campaigns, producing regular performance reports and coordinating events or trade shows.
  • Experience with cross-functional stakeholder management, lead-generation processes and basic budget management.
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