Marketing Artist | Torchora

🎯 Role Definition

Are you a creative powerhouse who understands what makes people click? As our next Marketing Artist, you will be the visual voice of our brand, crafting compelling ad creatives that captivate millions of players worldwide. This role is a unique blend of artistry and analytics, where your creative vision directly fuels our growth. You'll collaborate closely with our User Acquisition (UA), Product, and Brand teams to develop a high volume of static and video assets for platforms like TikTok, Meta, Google, and app stores. If you're passionate about creating eye-catching visuals, thrive in a fast-paced environment, and love seeing your work make a measurable impact, we want to hear from you!

📈 Career Progression

Typical Career Path

Entry Point From:

Junior Marketing Artist / Graphic Designer
Production Artist
Motion Graphics Designer

Advancement To:

Senior Marketing Artist
Lead Marketing Artist / Creative Lead
Art Director (Marketing)

Lateral Moves:

User Interface (UI) Artist
Social Media Manager / Content Creator
Video Editor

Core Responsibilities

Primary Functions

Conceptualize, design, and produce a high volume of engaging static and video ad creatives for various performance marketing channels, including social media (Facebook, Instagram, TikTok, Snapchat), ad networks, and DSPs.
Develop and execute visually stunning marketing assets for App Store Optimization (ASO), including icons, screenshots, and feature graphics, to increase visibility and conversion rates.
Collaborate with the User Acquisition team to understand campaign goals, target audiences, and performance data, translating these insights into powerful creative concepts and iterations.
Take ownership of the creative pipeline from initial concept and storyboarding through to final execution, compositing, and delivery, ensuring all assets are on-brand and meet technical specifications.
Rapidly iterate on creative concepts by A/B testing elements such as copy, calls-to-action, character showcases, and gameplay footage to identify top-performing ad variations.
Capture high-quality gameplay footage and cinematic sequences directly from game engines like Unity or Unreal, identifying moments that best showcase the product's core features and excitement.
Animate 2D and 3D elements to create dynamic motion graphics and compelling video advertisements that stop the scroll and drive engagement.
Analyze creative performance metrics (CTR, CVR, IPM, ROAS) in partnership with marketing managers to derive actionable insights for future creative development and strategy.
Stay current with creative trends, new advertising formats, and competitor strategies within the mobile gaming and entertainment landscape to ensure our marketing remains fresh and effective.
Work closely with brand and product teams to ensure all marketing visuals are aligned with the established brand identity, art style, and messaging guidelines.
Create a wide array of marketing materials beyond UA, including community assets, social media content, website graphics, and event branding.
Manage and organize a large library of creative assets, ensuring files are properly named, archived, and accessible to relevant stakeholders.
Participate in creative brainstorming sessions to generate new ideas for campaigns, characters, and promotional angles that resonate with our target demographics.
Adapt and localize marketing assets for various international markets, considering cultural nuances and language requirements to maximize global reach.
Develop and prototype new creative formats, such as playable ads, to explore innovative ways of engaging potential users.
Provide and receive constructive feedback during creative reviews to continuously elevate the quality and effectiveness of the team's output.
Troubleshoot and resolve technical issues related to asset creation, rendering, and implementation across different platforms.
Mentor junior artists and contractors, providing guidance on best practices, tools, and creative strategy to foster team growth.
Manage multiple projects simultaneously in a fast-paced, deadline-driven environment, effectively prioritizing tasks based on marketing objectives.
Collaborate with external agencies or freelance artists when needed, providing clear creative briefs and ensuring the final deliverables meet our quality standards.
Develop and maintain comprehensive documentation for creative best practices, style guides, and production workflows for the marketing art team.

Secondary Functions

Support ad-hoc creative requests for various marketing, PR, and community initiatives.
Contribute to the creative testing strategy and help interpret performance data to inform the broader marketing roadmap.
Collaborate with product and engineering teams to understand upcoming features that can be leveraged for new marketing angles.
Participate in sprint planning, project kick-offs, and retrospectives within the marketing creative team to improve processes and efficiency.

Required Skills & Competencies

Hard Skills (Technical)

Expert-level proficiency in the Adobe Creative Suite, specifically Photoshop for static assets, After Effects for motion graphics, and Premiere Pro for video editing.
Strong graphic design fundamentals, including a deep understanding of composition, color theory, typography, and visual hierarchy.
Experience capturing footage and rendering assets from game engines such as Unity or Unreal Engine.
Proven ability in video editing, post-production, and sound design to create polished and impactful video ads.
Solid understanding of performance marketing principles, user acquisition (UA) funnels, and key metrics (CTR, CVR, ROAS).
Knowledge of digital advertising platforms (Meta, Google, TikTok) and their specific creative formats, specifications, and best practices.
Experience with 2D or 3D animation techniques and software (e.g., Spine, Blender, Maya) is a significant plus.
Familiarity with App Store Optimization (ASO) and the process of creating compelling store assets for Google Play and the Apple App Store.

Soft Skills

Exceptional creativity with a keen eye for detail and a passion for visual storytelling.
Strong communication and collaboration skills, with the ability to articulate creative concepts and receive constructive feedback.
A highly adaptable and proactive mindset, capable of thriving in a fast-paced, iterative environment.
Excellent time management and organizational skills, with the ability to manage multiple projects and meet tight deadlines.
A data-informed approach to creative work, with the analytical ability to connect performance metrics to visual design choices.
A resilient and solution-oriented problem solver who can navigate ambiguity and technical challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree or equivalent professional experience in a relevant field.

Preferred Education:

Bachelor of Fine Arts (BFA) or a degree focused on digital media or marketing.

Relevant Fields of Study:

Graphic Design / Digital Media
Animation / Motion Graphics
Fine Arts / Illustration
Marketing / Advertising

Experience Requirements

Typical Experience Range: 3-5+ years of experience as a Marketing Artist, UA Artist, or Motion Graphics Designer, preferably within the mobile gaming, tech, or entertainment industries.

Preferred:

A strong portfolio showcasing a variety of high-performing static and video ad creatives for digital marketing campaigns.
Demonstrable experience creating assets that have directly contributed to successful user acquisition and revenue growth.
Experience working in a live-ops environment with a focus on rapid iteration and creative testing.