Torchora
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Key Responsibilities and Required Skills for Marketing Associate

💰 $45,000 - $65,000

MarketingCommunicationsBusiness Development

🎯 Role Definition

The Marketing Associate is a dynamic and essential member of the marketing team, serving as the primary executor of marketing strategies and campaigns. This role is the engine room of the department, responsible for translating high-level marketing plans into tangible actions that drive brand awareness, generate leads, and engage target audiences. The associate works collaboratively across the marketing function and with other departments, such as sales and product development, to ensure a cohesive and impactful go-to-market presence. They are hands-on, detail-oriented, and data-curious, providing the critical support and tactical execution necessary for the entire marketing ecosystem to achieve its objectives.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern or Co-op
  • Sales Development Representative (SDR)
  • Social Media Coordinator or Assistant

Advancement To:

  • Marketing Manager or Senior Marketing Associate
  • Digital Marketing Specialist or Strategist
  • Brand Manager or Product Marketing Manager

Lateral Moves:

  • Content Strategist or Creator
  • Public Relations (PR) Coordinator
  • Event Marketing Coordinator

Core Responsibilities

Primary Functions

  • Develop, execute, and monitor multi-channel marketing campaigns (digital and traditional) to support lead generation and brand-building objectives.
  • Manage and maintain the company's social media presence across key platforms (e.g., LinkedIn, Twitter, Instagram, Facebook), including content creation, scheduling, and community engagement.
  • Craft compelling and grammatically pristine copy for various marketing materials, including email newsletters, blog posts, social media updates, website content, and ad copy.
  • Assist in the creation and execution of email marketing campaigns, including list segmentation, A/B testing, and performance analysis to optimize open and click-through rates.
  • Conduct market research and competitor analysis to identify industry trends, audience insights, and opportunities for strategic advantage.
  • Track, analyze, and report on the performance of marketing campaigns using tools like Google Analytics, CRM dashboards, and other analytics platforms, providing actionable insights for improvement.
  • Coordinate the production and distribution of marketing collateral, such as brochures, case studies, whitepapers, and sales enablement materials, ensuring brand consistency.
  • Support the planning and execution of virtual and in-person events, including webinars, trade shows, and conferences, from promotion to post-event follow-up.
  • Maintain and update the company website and blog with fresh, relevant content, ensuring it is optimized for search engines (SEO) and user experience.
  • Collaborate with the sales team to ensure they have the necessary marketing materials and to align marketing efforts with sales goals.
  • Assist in managing the marketing budget by tracking expenses, processing invoices, and ensuring campaigns are delivered within financial constraints.
  • Manage relationships with external vendors, agencies, and freelancers to ensure timely and high-quality delivery of marketing services and products.
  • Support the implementation and management of paid advertising campaigns on platforms like Google Ads, LinkedIn Ads, and other social media channels.
  • Create and edit basic visual content, such as social media graphics, email banners, and simple video clips, using tools like Canva or the Adobe Creative Suite.
  • Help maintain the marketing contact database and CRM system (e.g., HubSpot, Salesforce), ensuring data hygiene and proper lead tracking.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer specific business questions from leadership.
  • Contribute to the organization's overarching marketing strategy and annual planning by providing insights from campaign performance and market research.
  • Collaborate with business units, including product and customer success teams, to translate their needs and initiatives into effective marketing tactics.
  • Participate in sprint planning, daily stand-ups, and other agile ceremonies within the marketing team to ensure alignment and efficient project progression.
  • Assist with internal communications efforts to keep the broader company informed about marketing activities and successes.
  • Provide general administrative support to the marketing department as needed, including scheduling meetings and organizing digital assets.

Required Skills & Competencies

Hard Skills (Technical)

  • Digital Marketing Platforms: Proficiency with Google Analytics, Google Ads, and social media advertising platforms (LinkedIn, Facebook Business Manager).
  • CRM & Marketing Automation: Hands-on experience with marketing automation and CRM software such as HubSpot, Marketo, Pardot, or Salesforce.
  • Email Marketing Tools: Demonstrated ability to use email marketing platforms like Mailchimp, Constant Contact, or similar systems for campaign execution.
  • Content Management Systems (CMS): Familiarity with updating and managing content on CMS platforms, particularly WordPress.
  • SEO/SEM Fundamentals: Solid understanding of search engine optimization principles and paid search campaign management.
  • Social Media Management Tools: Experience using scheduling and analytics tools like Hootsuite, Buffer, or Sprout Social.

Soft Skills

  • Written and Verbal Communication: Exceptional ability to write clear, compelling copy and communicate ideas effectively to diverse audiences.
  • Project Management & Organization: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Analytical Thinking: The capacity to interpret data, identify trends, and make data-driven recommendations to improve marketing performance.
  • Creativity & Innovation: A creative mindset with the ability to brainstorm new ideas for campaigns and content that capture audience attention.
  • Collaboration & Teamwork: A natural team player who can work effectively with cross-functional teams and build positive professional relationships.
  • Adaptability: Flexibility to pivot strategies and tasks as business priorities and market conditions change.
  • Attention to Detail: Meticulous approach to work, ensuring all marketing materials are error-free, on-brand, and of high quality.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's Degree with a specific concentration in Marketing or a related field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Journalism or English

Experience Requirements

Typical Experience Range: 1-3 years of relevant experience in a marketing role.

Preferred: Demonstrable experience through internships or a previous role in a corporate marketing department or marketing agency. Experience in the company's specific industry (e.g., B2B Tech, CPG, SaaS, Healthcare) is highly valued. A portfolio showcasing writing samples, campaign results, or graphic design work is a significant plus.

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