Torchora
Back to Home

Key Responsibilities and Required Skills for Marketing Communications Associate

💰 $ - $

MarketingCommunicationsContentPublic RelationsDigital Marketing

🎯 Role Definition

The Marketing Communications Associate supports the planning, creation, execution, and measurement of integrated marketing and communications initiatives that build brand awareness, drive audience engagement, and support demand-generation goals. This role partners with marketing, product, sales, and external agencies to develop clear, on-brand messaging across owned, earned, and paid channels and to deliver timely, data-driven campaigns.

Key focus areas include content creation and editing, social media management, email and campaign execution, internal and external communications, media relations support, event collateral and coordination, and performance reporting that ties activities to KPIs.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator
  • Communications Assistant
  • Digital Marketing Intern

Advancement To:

  • Marketing Communications Specialist
  • Content Marketing Manager
  • PR & Communications Manager

Lateral Moves:

  • Social Media Manager
  • Email Marketing Specialist
  • Product Marketing Associate

Core Responsibilities

Primary Functions

  • Plan, write, edit, and proofread clear, compelling, and audience-tailored marketing collateral including blog posts, landing pages, press releases, case studies, white papers, brochures, and product one-pagers that adhere to brand voice and style guidelines.
  • Develop and execute integrated campaign assets across channels (email, social, web, paid, events, PR) to support product launches, seasonal promotions, demand-generation programs, and brand initiatives, coordinating timing and channel mix for maximum reach and conversion.
  • Create, schedule, and manage daily social media content for multiple platforms (LinkedIn, Twitter/X, Facebook, Instagram, TikTok) including copy, visuals, hashtags, community engagement, and paid-social coordination with the advertising team.
  • Build and send targeted email campaigns and nurture sequences using marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp), including list segmentation, A/B testing, template creation, personalization tokens, and deliverability best practices.
  • Support media relations and PR activities by drafting press materials, maintaining media lists, coordinating interviews, preparing media briefs, and tracking press mentions and earned media coverage.
  • Manage website content updates and optimize on-page content for search engines (SEO) using keyword research, meta-description optimization, internal linking, and collaboration with web developers and SEO specialists.
  • Produce and edit multimedia content (images, simple motion graphics, video clips) in collaboration with designers or using tools like Canva, Adobe Creative Suite, or Premiere Rush to enhance content engagement.
  • Coordinate content calendars and editorial planning across teams; maintain deadlines, asset trackers, and content briefs to ensure consistent messaging and timely delivery.
  • Collaborate with product marketing and sales enablement to develop sales collateral, pitch decks, competitor comparisons, objection-handling snippets, and one-sheets that help the revenue team convert leads.
  • Monitor campaign performance and channel KPIs (open rates, CTR, conversion rate, social engagement, website traffic, lead quality) and prepare weekly and monthly performance reports with actionable recommendations.
  • Conduct audience research and personas refinement by analyzing CRM data, user behavior, and customer feedback to tailor messaging and identify content gaps across the buyer journey.
  • Support event and webinar planning by developing promotional assets, onsite collateral, speaker bios, scripts, registration pages, and post-event follow-up campaigns to maximize attendance and nurture leads.
  • Assist in managing external vendors and creative agencies by writing clear briefs, reviewing deliverables for brand compliance, and coordinating timelines and budgets.
  • Maintain and update brand guideline documentation and messaging frameworks to ensure consistent brand identity across internal and external communications.
  • Execute internal communications initiatives including employee newsletters, corporate announcements, executive communications, and town hall content to align and engage internal stakeholders.
  • Implement content distribution strategies that amplify owned content through PR outreach, influencer partnerships, syndication, and cross-channel promotion to increase reach and backlink opportunities.
  • Manage routine administrative responsibilities for the marketing communications function such as asset archiving, permission workflows, marketing calendar maintenance, and vendor invoicing coordination.
  • Respond to inbound marketing communications requests from other teams and quickly create or adapt collateral to meet tight deadlines and cross-functional needs.
  • Conduct competitive content audits and benchmark reviews to identify industry trends, content opportunities, and positioning adjustments to keep messaging differentiated.
  • Support crisis communications under guidance from senior leadership by drafting holding statements, Q&A documents, and coordinating notifications to stakeholders and media when needed.
  • Collaborate with analytics and CRM teams to implement campaign tracking (UTMs, conversion pixels), maintain clean lead capture flows, and ensure accurate attribution for marketing-sourced opportunities.
  • Continuously test and iterate on message copy, content formats, delivery cadence, and creative elements using A/B tests and multivariate testing to improve engagement and conversion metrics.

Secondary Functions

  • Maintain and update the marketing asset library and brand templates for easy access by internal teams.
  • Help moderate community forums, user groups, or brand social channels to nurture relationships and escalate feedback to product or support teams.
  • Assist in basic budgeting and expense tracking for marketing communications programs and event logistics.
  • Support localization efforts by coordinating with regional stakeholders to adapt global assets for local markets.
  • Participate in weekly marketing meetings, contribute ideas for campaign concepts, and present campaign results to cross-functional stakeholders.
  • Provide ad-hoc creative direction for photo and video shoots, including shot lists and messaging alignment.

Required Skills & Competencies

Hard Skills (Technical)

  • Strong copywriting and editorial skills for digital and print, including experience with content style guides and proofreading.
  • Email marketing and marketing automation (HubSpot, Marketo, Mailchimp, Pardot) — segmentation, workflows, A/B testing, and analytics.
  • Social media management and scheduling tools (Hootsuite, Sprout Social, Buffer, Later) and best practices for platform-specific content.
  • Content Management Systems (CMS) experience — WordPress, Drupal, or similar — for publishing and updating web content.
  • Basic SEO skills: keyword research, on-page optimization, meta tags, and familiarity with tools like SEMrush, Ahrefs, or Moz.
  • Analytics and reporting: Google Analytics, GA4, Looker Studio/Data Studio, and experience turning data into actionable insights.
  • Familiarity with CRM platforms (Salesforce, HubSpot CRM) and lead management / attribution concepts.
  • Basic design and multimedia skills using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for rapid content creation.
  • Experience creating briefs and working with external creative agencies, vendors, and freelancers.
  • Event and webinar platforms (Zoom Webinars, GoToWebinar, Hopin, Eventbrite) and experience coordinating virtual and in-person events.
  • Basic HTML/CSS knowledge for email template tweaks and landing page formatting.
  • Ability to use project management tools (Asana, Trello, Jira, Monday.com) to manage content workflows and editorial calendars.

Soft Skills

  • Strong written and verbal communication with excellent attention to detail and ability to adapt tone for different audiences.
  • Project management and organizational skills; able to juggle multiple campaigns and deadlines in a fast-paced environment.
  • Collaborative team player who partners effectively with cross-functional stakeholders (product, sales, design, customer success).
  • Creative thinker with a bias for action and a willingness to test new formats and approaches.
  • Analytical mindset: comfortable interpreting metrics, drawing conclusions, and recommending optimizations.
  • Time management and prioritization; able to handle urgent requests while maintaining quality.
  • Stakeholder management and influencing skills; able to present ideas and persuade non-marketing partners.
  • Problem-solving orientation and resilience when adapting to changing priorities or feedback.
  • Customer-centric perspective with empathy for user needs and experience design.
  • Commitment to brand consistency and quality assurance across all communications.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, English, Public Relations, Business, or a related field.

Preferred Education:

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related discipline with coursework in digital marketing, analytics, or multimedia storytelling.

Relevant Fields of Study:

  • Marketing
  • Communications and Public Relations
  • Journalism
  • English, Rhetoric, or Professional Writing
  • Business Administration with Marketing focus

Experience Requirements

Typical Experience Range:

  • 1 to 4 years of professional experience in marketing communications, content marketing, PR, or digital marketing roles.

Preferred:

  • 2–5 years of progressive experience managing B2B or B2C marketing communications programs, with demonstrable results in content creation, email marketing, social media execution, and campaign measurement.
  • Experience in SaaS, technology, healthcare, finance, or agency environments is a plus.
  • Portfolio or work samples demonstrating strong writing, campaigns led or contributed to, and examples of measurable impact (open rates, engagement, lead generation).
Explore More Careers