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Key Responsibilities and Required Skills for Marketing Content Manager

💰 $85,000 - $125,000

MarketingContent StrategyDigital MarketingManagement

🎯 Role Definition

As our Marketing Content Manager, you are the chief storyteller and strategist for our brand. You will own the entire content lifecycle, from ideation and strategic planning to creation, distribution, and performance analysis. You'll lead a team of talented creators, manage our editorial calendar, and ensure every piece of content aligns with our brand voice, business goals, and SEO best practices. This is a highly collaborative role that will work closely with marketing, sales, and product teams to create content that resonates with our target audience and fuels our growth engine.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Strategist
  • Senior Copywriter / Content Writer
  • Digital Marketing Specialist with a focus on content

Advancement To:

  • Director of Content
  • Head of Content Marketing
  • Senior Marketing Manager, Growth

Lateral Moves:

  • Product Marketing Manager
  • SEO Manager
  • Brand Manager

Core Responsibilities

Primary Functions

  • Develop, own, and execute a comprehensive, multi-channel content strategy that aligns with marketing objectives, drives brand awareness, and generates qualified leads.
  • Lead, mentor, and inspire a team of in-house and freelance writers, designers, and video producers to create high-quality, on-brand content that meets deadlines.
  • Own and manage the global editorial calendar, ensuring a consistent and engaging stream of content across our blog, social media, website, email newsletters, and other key channels.
  • Conduct in-depth keyword research and apply SEO best practices to all content creation and optimization efforts to improve organic search rankings and drive qualified traffic.
  • Oversee all aspects of content creation, including writing, editing, and proofreading blog posts, white papers, ebooks, case studies, landing pages, social media updates, and video scripts.
  • Collaborate closely with product marketing, demand generation, and sales teams to create compelling content that supports the entire customer journey and fuels the sales pipeline.
  • Define, document, and maintain the brand's voice, tone, and style guidelines, acting as the ultimate guardian of brand consistency across all published materials.
  • Analyze content performance using tools like Google Analytics, SEMrush, and marketing automation platforms to derive actionable insights and continuously optimize future content strategies.
  • Manage the content marketing budget, including allocation for freelance resources, creative tools, and content promotion activities.
  • Stay at the forefront of industry trends, competitor content strategies, and new content formats to identify and test new opportunities for innovation and engagement.
  • Spearhead the development of pillar content and topic clusters to establish our brand as a thought leader and authoritative voice within our industry.
  • Manage the content distribution and promotion strategy, leveraging email marketing, social media, influencer outreach, and paid channels to maximize reach and impact.
  • Lead the strategy for repurposing existing content into new formats (e.g., turning a blog post into an infographic or a webinar into a series of video clips) to extend its lifespan and value.
  • Oversee the company's social media presence, developing a content strategy that builds community and drives meaningful engagement on platforms like LinkedIn, Twitter, and Instagram.
  • Develop and manage a content governance process to ensure all content is accurate, up-to-date, and legally compliant before publication.
  • Work with the design team to ensure all content is visually appealing, user-friendly, and aligns perfectly with brand aesthetics.
  • Establish key performance indicators (KPIs) for content marketing, meticulously tracking metrics such as website traffic, conversion rates, lead quality, and content-driven revenue.
  • Manage the content tech stack, including our Content Management System (CMS), SEO tools, and project management software, ensuring the team is using them effectively.
  • Plan, execute, and promote webinars and virtual events, managing the end-to-end content creation from pre-event promotion to post-event follow-up materials.
  • Create and maintain a robust library of sales enablement materials, including presentations, one-pagers, and battle cards, to empower the sales team to close more deals.

Secondary Functions

  • Support PR and communications teams with messaging, press releases, and bylined thought leadership articles.
  • Contribute to the development of internal communications and employer branding content to attract top talent.
  • Assist the demand generation team in crafting compelling copy for landing pages, paid ad campaigns, and A/B tests.
  • Participate in customer interviews and market research initiatives to uncover fresh content ideas and deeply understand audience pain points.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (CMS): Deep expertise in platforms like WordPress, HubSpot, or Contentful.
  • SEO & Keyword Research Tools: Proficiency with tools such as SEMrush, Ahrefs, Moz, or Clearscope.
  • Web Analytics Platforms: Advanced knowledge of Google Analytics 4 (GA4) and Google Search Console for performance tracking and reporting.
  • Marketing Automation Software: Experience using platforms like HubSpot, Marketo, or Pardot to nurture leads with content.
  • Project Management Tools: Skilled in using Asana, Trello, or Jira to manage complex editorial workflows and team tasks.
  • Social Media Management Platforms: Familiarity with tools like Sprout Social, Hootsuite, or Buffer for scheduling and analytics.

Soft Skills

  • Exceptional Writing, Editing, and Storytelling: A master of the written word with a meticulous eye for detail and a knack for crafting compelling narratives.
  • Strategic Thinking: The ability to see the big picture and translate broad business goals into a specific, actionable content plan.
  • Leadership and Team Management: Proven experience in mentoring, guiding, and empowering a team of creative professionals.
  • Superior Communication and Collaboration: The ability to articulate ideas clearly and work effectively with cross-functional teams, from C-level executives to individual contributors.
  • Creativity and Innovation: A constant source of fresh ideas for content formats, topics, and distribution channels.
  • Analytical Mindset: A data-driven approach to content, with the ability to interpret performance metrics and make informed strategic decisions.
  • Adaptability: Thrives in a fast-paced environment and can pivot strategies based on performance data and changing market dynamics.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree in a relevant field

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in content marketing, content strategy, or a related editorial role.

Preferred: At least 2-3 years of experience in a management or team lead capacity, with a proven portfolio of developing and executing successful B2B or B2C content strategies that have driven measurable business results.

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