marketing lead | Torchora

title: Key Responsibilities and Required Skills for Marketing Lead
salary: $90,000 - $150,000
categories: [Marketing, Digital Marketing, Strategy]
description:
The Marketing Lead is a pivotal role that defines, drives and oversees marketing initiatives across channels, aligns marketing strategy with broader business goals and leads a marketing team to deliver measurable growth. This role blends strategic thinking, cross‑functional collaboration, data‑driven decision‑making and hands‑on campaign execution to ensure marketing contributes to brand strength, lead generation, customer engagement and revenue growth.

🎯 Role Definition

As the Marketing Lead, you will be responsible for developing and executing marketing strategies that support business objectives, managing marketing campaigns across digital and traditional channels, analysing performance metrics, leading a marketing team, collaborating with sales, product and operations, and continuously optimising marketing processes and investments. You will ensure brand consistency, drive demand, nurture customer engagement and deliver results through a combination of creativity, analytics and operational excellence.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Marketing Manager
Digital Marketing Specialist
Brand Marketing Manager

Advancement To:

Director of Marketing
Head of Marketing Operations
Vice President of Marketing

Lateral Moves:

Growth Marketing Lead
Product Marketing Lead
Content & Digital Marketing Lead

Core Responsibilities

Primary Functions

Develop and execute marketing strategies aligned with business goals, target audiences and customer journeys to drive brand awareness, lead generation and sales growth.
Lead the planning, scheduling and execution of marketing campaigns—including digital advertising, content marketing, email, social media, events and traditional media—to support acquisition, retention and engagement.
Oversee marketing budget and resource allocation: create budgets, monitor spend, optimise ROI, track cost per lead/acquisition and align marketing investment with business priorities.
Collaborate with sales, product, operations and customer‑success teams to align marketing efforts with pipeline generation, go‑to‑market launches and customer experience initiatives.
Conduct market research, competitive analysis and customer insight to inform marketing strategy, positioning, messaging and channel mix.
Manage, mentor and develop the marketing team: define roles, set KPIs, provide coaching, drive performance and foster a growth‑oriented culture.
Monitor and report on marketing performance: define and track KPIs (traffic, leads, conversions, ROI), produce dashboards, interpret insights and recommend optimisations.
Oversee digital marketing operations: lead SEO/SEM strategy, paid media campaigns, social media engagement, content marketing and website conversion optimisation.
Ensure brand consistency across channels: maintain brand positioning, messaging framework, visual identity and corporate communications to ensure a cohesive brand experience.
Identify opportunities for growth and scale: develop new initiatives, experiment with emerging channels, partnerships and marketing models to drive incremental impact.
Create and manage content strategy: collaborate with content, design and creative teams to deliver engaging, on‑brand content – blogs, whitepapers, case studies, videos, social posts and more.
Oversee product launch marketing: coordinate with product teams, create launch plans, develop implementation tactics and measure results.
Develop and maintain processes and frameworks: campaign planning, workflow governance, asset management, marketing technology utilisation and team productivity.
Analyse customer journeys and funnel performance: map touchpoints, identify drop‑off points, optimise conversion pathways and drive improved lifetime value.
Lead cross‑functional projects: align marketing with operations, IT, finance, and external agencies to deliver integrated business outcomes.
Maintain stakeholder relationships: liaise with senior leadership, present plans, gain buy‑in, drive execution and provide regular status updates and insights.
Ensure compliance and risk‑management in marketing: monitor data protection (GDPR), brand governance, advertising standards, accessibility and overall marketing ethics.
Build and harness marketing technology stack: leverage CRM, marketing automation, analytics platforms, data‑driven tools and integrations to enhance marketing execution.
Provide strategic input into business development: feed marketing insight into product strategy, pricing, channel decisions and customer segmentation.
Drive continuous improvement and innovation: evaluate performance, test and learn new tactics, streamline workflows and scale what works.
Support secondary marketing operations: manage vendor/agency relationships, supervise promotional collateral production, handle campaign logistics and maintain marketing asset libraries.

Secondary Functions

Support ad‑hoc marketing data requests, exploratory analyses and quick‑turn campaign support for business units.
Contribute to the business’s marketing roadmap by providing input on emerging trends, audience insight and competitive intelligence.
Participate in change‑management and agile marketing transformation: implement new processes, optimise team structure and improve marketing agility.

Required Skills & Competencies

Hard Skills (Technical)

Demonstrated ability to develop and implement comprehensive marketing strategies across channels (digital, offline, content, events).
Strong command of digital marketing tools and platforms: SEO/SEM, paid media, social media, email marketing, analytics and CRM.
Proficiency with analytics and reporting: ability to build dashboards, interpret results, derive insights and make data‑driven decisions.
Experience managing marketing budgets, tracking ROI, optimising spend, and aligning investment with commercial goals.
Experience with campaign planning and project management: setting timelines, coordinating stakeholders, managing vendors and delivering results.
Knowledge of content strategy and creation: ability to brief, review, optimise and measure content across formats and channels.
Ability to conduct market research, customer segmentation, competitor benchmarking and insight generation.
Familiarity with marketing technology stack: CRM, marketing automation, DBMS, analytics tools and integration across systems.
Skills in brand management: positioning, messaging, visual identity and ensuring consistent brand experience.
Ability to analyse customer journey and funnel metrics: conversion, retention, lifetime value and engagement.

Soft Skills

Strategic thinking and vision: able to set direction, anticipate market shifts and align marketing strategy with business goals.
Leadership and people‑management: able to inspire, coach and grow a high‑performing marketing team.
Excellent communication and influencing: able to present ideas, engage stakeholders and translate marketing data into business insight.
Collaborative mindset: works effectively across functions (sales, product, operations, finance) and with external partners.
Analytical mindset and data‑driven decision‑making: uses metrics, experimentation and insights to guide marketing.
Creativity and innovation: develops fresh ideas, tests new approaches and scales what works.
Adaptability: thrives in dynamic, fast‑changing environments and adjusts marketing tactics proactively.
Customer‑centric orientation: understands audience behaviour, buyer journeys and delivers value through marketing.
Organisational and time‑management: manages multiple projects, priorities and deadlines effectively.
Attention to detail and quality focus: ensures alignment with brand, quality of execution and consistent performance.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s degree in Marketing, Business Administration, Communications or related field.

Preferred Education:

Master’s degree or advanced qualification in Marketing Strategy, Digital Marketing or Business Leadership.

Relevant Fields of Study:

Marketing & Brand Strategy
Digital Marketing & Analytics
Business Strategy & Communications
Consumer Behaviour & Market Research

Experience Requirements

Typical Experience Range:

5 to 8 years of progressive marketing experience with leadership or management responsibilities.

Preferred:

Proven track record in leading marketing teams, delivering multi‑channel campaigns, driving measurable growth and aligning marketing with commercial outcomes.