Torchora
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Key Responsibilities and Required Skills for Marketing Manager

💰 $95,000 - $150,000

MarketingManagementStrategyDigital Marketing

🎯 Role Definition

The Marketing Manager is a pivotal leadership role, acting as both the architect and executor of the organization's comprehensive marketing strategy. This position is responsible for driving brand awareness, generating qualified leads, and ultimately contributing to revenue growth through the masterful orchestration of multi-channel marketing initiatives. The manager leads a dedicated team, manages a significant budget, and serves as the central hub for all marketing activities, ensuring a cohesive and powerful brand voice in the market. They blend creativity with analytical rigor, translating business objectives into measurable marketing campaigns and fostering a culture of innovation and results within their team.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Marketing Specialist
  • Digital Marketing Strategist
  • Brand Manager

Advancement To:

  • Senior Marketing Manager
  • Director of Marketing
  • Head of Growth or VP of Marketing

Lateral Moves:

  • Product Marketing Manager
  • Communications Director
  • Customer Experience Manager

Core Responsibilities

Primary Functions

  • Develop, implement, and own the company's comprehensive marketing strategy, ensuring it is fully aligned with overarching business objectives and revenue targets.
  • Lead, mentor, and cultivate a high-performing marketing team, setting clear goals, managing workloads, and fostering professional development and a results-driven culture.
  • Oversee the strategic planning, execution, and optimization of all multi-channel marketing campaigns, including digital, content, email, social media, and events.
  • Manage the marketing department's budget with a focus on maximizing ROI, including detailed forecasting, allocation, and tracking of expenditures across all initiatives.
  • Conduct continuous in-depth market research and competitive analysis to identify market trends, customer insights, and strategic opportunities for brand differentiation and growth.
  • Define, monitor, and report on key performance indicators (KPIs) for all marketing activities, delivering regular, insightful performance analysis to senior leadership.
  • Spearhead the end-to-end digital marketing strategy, encompassing SEO, SEM, PPC, affiliate marketing, social media advertising, and programmatic display.
  • Serve as the primary custodian of the company's brand identity, voice, and messaging, ensuring consistency and integrity across all platforms and communications.
  • Collaborate closely with the sales leadership to develop robust lead generation funnels, create effective sales enablement materials, and ensure seamless MQL-to-SQL handoffs.
  • Direct the management and continuous improvement of the company’s digital properties, including the corporate website, focusing on user experience (UX) and conversion rate optimization (CRO).
  • Architect and execute a sophisticated content strategy that builds brand authority, engages target audiences across the buyer's journey, and supports lead nurturing programs.
  • Manage and cultivate relationships with external agencies, vendors, and strategic partners, including PR firms, creative agencies, and marketing technology providers.
  • Utilize marketing automation platforms (e.g., HubSpot, Marketo) to build and refine automated workflows, personalize customer journeys, and improve operational efficiency.
  • Champion a data-driven marketing culture by leveraging analytics tools to gain deep insights into customer behavior, campaign effectiveness, and attribution modeling.
  • Develop and manage customer lifecycle marketing programs designed to increase customer retention, loyalty, advocacy, and lifetime value (LTV).
  • Oversee the ideation and creation of all marketing and sales collateral, such as case studies, whitepapers, e-books, brochures, and presentation decks.
  • Monitor and manage the brand's online reputation and public perception, implementing strategies to enhance positive sentiment and address feedback.
  • Partner with the product development team to create and execute powerful go-to-market (GTM) strategies for new product launches and major feature releases.
  • Identify, test, and scale new and innovative marketing channels, tactics, and technologies to maintain a competitive edge and reach new audience segments.
  • Ensure all marketing activities are compliant with industry regulations and data privacy laws, such as GDPR and CCPA, maintaining ethical marketing standards.

Secondary Functions

  • Support cross-functional teams with ad-hoc market analysis and customer insight reports.
  • Contribute to the organization's broader commercial strategy by providing market intelligence and customer data.
  • Collaborate with product and customer success teams to translate user feedback into compelling marketing narratives and campaigns.
  • Participate in high-level strategic planning sessions, contributing a marketing perspective to the company's long-term business roadmap.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketing Automation: Deep proficiency with platforms like HubSpot, Marketo, or Pardot for campaign automation, lead nurturing, and analytics.
  • Digital Advertising: Expertise in managing and optimizing paid media campaigns on platforms like Google Ads, LinkedIn Ads, Meta for Business, and other PPC networks.
  • SEO/SEM Strategy: Strong command of SEO principles and tools (e.g., SEMrush, Ahrefs, Moz) and experience executing successful organic and paid search strategies.
  • Data Analysis & Reporting: Ability to use analytics tools (e.g., Google Analytics, Tableau) to interpret complex data, measure campaign performance, and generate actionable insights.
  • CRM Proficiency: Experience with CRM systems (e.g., Salesforce, Zoho CRM) for tracking leads, managing campaigns, and aligning sales and marketing data.
  • Content Management Systems (CMS): Familiarity with managing and optimizing web content using platforms like WordPress, Drupal, or similar systems.

Soft Skills

  • Strategic Leadership: Proven ability to lead, inspire, and manage a team towards achieving ambitious goals, combined with a strong strategic and forward-thinking mindset.
  • Exceptional Communication: Outstanding written, verbal, and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences, from team members to C-level executives.
  • Project Management: Superior organizational and project management abilities, capable of juggling multiple high-stakes projects, deadlines, and priorities simultaneously.
  • Creative and Analytical Mindset: A unique blend of creativity for campaign ideation and brand storytelling, coupled with a strong analytical ability to make data-driven decisions.
  • Collaborative Spirit: Excellent interpersonal skills and a natural ability to build strong relationships and collaborate effectively with cross-functional teams, stakeholders, and external partners.
  • Problem-Solving Acumen: A proactive and resourceful problem-solver who can navigate ambiguity, overcome obstacles, and find innovative solutions to marketing challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree in a relevant discipline.

Preferred Education:

Master of Business Administration (MBA) with a marketing concentration or advanced professional certifications (e.g., PCM®, Google Ads Certified Professional).

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications or Public Relations

Experience Requirements

Typical Experience Range:

5-8 years of progressive marketing experience, including a minimum of 2-3 years in a team leadership or management capacity.

Preferred:

Demonstrated experience in a specific industry (e.g., B2B SaaS, E-commerce, Technology) with a proven track record of leading a team to achieve significant, measurable results in market share, lead generation, and revenue growth.

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