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Key Responsibilities and Required Skills for Marketing Operations Supervisor

💰 $ - $

MarketingOperationsSupervisorMarketing Operations

🎯 Role Definition

As a Marketing Operations Supervisor, you will lead and optimize the operational backbone that enables high-performing digital and demand-generation campaigns. You will supervise a small team, own campaign execution standards, ensure data integrity across marketing systems (CRM and marketing automation), deliver performance reporting and attribution, and partner closely with sales, product, analytics, and creative teams to drive revenue and funnel efficiency. The ideal candidate blends technical know-how (CRM, marketing automation, reporting) with people management, process design, and a strong bias for continuous improvement.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Operations Specialist
  • Demand Generation Specialist / Coordinator
  • CRM Administrator

Advancement To:

  • Marketing Operations Manager
  • Senior Manager, Marketing Operations & Analytics
  • Director of Marketing Operations / Revenue Operations

Lateral Moves:

  • CRM Manager
  • Campaign Manager / Demand Gen Manager
  • Marketing Analytics Manager

Core Responsibilities

Primary Functions

  • Supervise and mentor a team of marketing operations coordinators and specialists, setting clear goals, conducting performance reviews, and developing career plans to scale operations capability across channels.
  • Own the end-to-end campaign operations process including campaign setup, audience segmentation, content deployment, tracking implementation, QA, and post-campaign reconciliation to ensure campaigns launch on-time and to spec.
  • Manage and maintain the marketing automation platform (e.g., Marketo, HubSpot, Pardot), including program architecture, nurture flows, dynamic content, tokens, templates, and scalable best-practice frameworks.
  • Administer CRM platform (e.g., Salesforce) configuration and integrations, maintain lead lifecycle rules, sync mappings, validation rules, and ensure healthy lead flow between marketing and sales.
  • Design, implement, and enforce tagging taxonomy, UTM standards, and campaign naming conventions to enable consistent attribution and cross-channel reporting.
  • Build, maintain, and distribute executive and operational dashboards (Tableau, Looker, Power BI, native reporting) that track funnel health, channel ROI, CPL, conversion rates, and SLA adherence for stakeholders.
  • Lead campaign ops governance, including change control, release calendars, production checklists, and approval workflows to reduce errors and ensure compliance with SLAs.
  • Develop and manage lead scoring models and qualification rules in partnership with demand generation and sales leadership to improve lead quality and conversion rates.
  • Oversee email deliverability practices and inbox placement strategies, including list hygiene, authentication (SPF/DKIM/DMARC), suppression management, and deliverability monitoring.
  • Implement and refine attribution models (multi-touch, first/last touch, or data-driven) and work with analytics to translate attribution insights into media and channel optimization.
  • Manage integration projects across martech stack (CDP, CRM, MAP, ad platforms) including vendor coordination, API mappings, testing, and ongoing maintenance.
  • Lead A/B and multi-variate test programs for landing pages, email creative, and nurture flows to optimize engagement metrics and conversion rates.
  • Own campaign budgeting and vendor spend tracking for martech subscriptions, creative vendors, list rentals, and paid media integrations with marketing finance.
  • Ensure marketing data governance and quality through deduplication, normalization, data enrichment, and implementing data validation rules to maintain a single source of truth.
  • Partner with Sales Operations to define SLAs, escalation procedures, and closed-loop reporting to ensure marketing-sourced opportunities are tracked and credited accurately.
  • Create and maintain runbooks, process documentation, SOPs, and knowledge base articles to scale operations and support cross-functional training.
  • Drive continuous process improvements and automation initiatives (workflows, macros, scripts) to reduce manual tasks and increase campaign throughput.
  • Coordinate vendor and agency relationships for marketing technology, analytics, and campaign execution; manage contracts, deliverables, and performance metrics.
  • Lead compliance and privacy initiatives for marketing (GDPR, CCPA, CASL), implement consent management, suppression lists, and audit-ready processes.
  • Conduct periodic system audits, production QA, and post-mortem analysis after campaign launches to identify root causes and implement preventative measures.
  • Translate business requirements into technical specifications and work closely with engineering or IT to implement backend changes and integrations.
  • Facilitate cross-functional planning sessions and marketing release meetings to align creative, content, analytics, and channel teams on campaign timelines and dependencies.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering team.
  • Provide training and onboarding materials for new users of marketing automation and CRM tools.
  • Assist in vendor evaluation and RFP processes for new marketing technology solutions.
  • Monitor industry trends, martech innovations, and recommend optimizations to the tech stack and processes.

Required Skills & Competencies

Hard Skills (Technical)

  • Advanced experience with marketing automation platforms (Marketo, HubSpot, Pardot) — program architecture, nurture streams, tokens, and complex workflows.
  • Strong Salesforce CRM administration experience: object configuration, workflow rules, process builder/Flow, lead/contact/account management, and reporting.
  • Proficiency in marketing analytics and dashboarding tools (Tableau, Looker, Power BI, Google Data Studio) and translating data into actionable insights.
  • Hands-on SQL skills for data extraction, segmentation, audience validation, and troubleshooting cross-system syncs.
  • Familiarity with web analytics and tag management (Google Analytics / GA4, Google Tag Manager) and conversion tracking.
  • Experience with attribution modeling, multi-touch attribution, and campaign ROI analysis.
  • Knowledge of email deliverability best practices, list hygiene, authentication protocols (SPF, DKIM, DMARC).
  • Comfortable with APIs, integrations, and basic scripting (Python, JavaScript) or using middleware (Zapier, MuleSoft, Workato) to automate processes.
  • Strong competence in Excel (pivot tables, vlookups, macros) and other data manipulation tools.
  • Experience managing martech stack architecture and vendor relationships (CDP, DMPs, ad platforms).
  • Working knowledge of privacy and compliance requirements applicable to marketing (GDPR, CCPA).
  • Project management skills and familiarity with ticketing and workflow tools (Jira, Asana, Trello).

Soft Skills

  • Excellent cross-functional communication and stakeholder management; able to translate technical concepts to non-technical audiences.
  • Leadership and people-management skills with a coaching mindset.
  • Strong analytical thinking and problem-solving with attention to detail and quality assurance.
  • Process-oriented with a continuous improvement mindset and bias for automation.
  • Ability to prioritize competing requests and manage multiple campaigns under tight deadlines.
  • Collaborative team player who works effectively with marketing, sales, product, and engineering partners.
  • Adaptability to evolving tools, business models, and rapidly changing campaign requirements.
  • Customer-focused mindset with an emphasis on improving sales and customer experiences.
  • Critical thinking and data-driven decision making.
  • Time management and organizational skills to run recurring release cycles and urgent troubleshooting.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, Data Analytics, or related field.

Preferred Education:

  • Bachelor’s or Master’s degree with concentration in Marketing Analytics, Data Science, Business Analytics, or an MBA.
  • Certifications such as Marketo Certified Expert, HubSpot Certification, Salesforce Administrator, or Google Analytics Individual Qualification are a plus.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Data Analytics / Data Science
  • Information Systems / Computer Science
  • Communications / Advertising

Experience Requirements

Typical Experience Range: 3–7 years in marketing operations, demand generation, CRM administration, or similar roles, including at least 1–2 years leading or supervising others.

Preferred: 5+ years of progressive experience in marketing operations with demonstrated ownership of marketing automation platforms, CRM systems, campaign governance, and reporting. Prior experience managing a small team, working in B2B or B2C digital marketing environments, and leading cross-functional projects is highly desirable.

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