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Key Responsibilities and Required Skills for Marketing Project Coordinator

💰 $50,000 - $75,000

MarketingProject ManagementCommunicationsDigital MarketingMarketing Operations

🎯 Role Definition

The Marketing Project Coordinator is the operational engine for marketing initiatives: managing timelines, budgets and resources while coordinating cross-functional teams and external vendors to deliver campaigns and programs on time and on brief. This role blends project management discipline with marketing fluency — tracking milestones, maintaining launch calendars, ensuring creative, digital and content assets are production-ready, and providing campaign performance reporting to optimize future activity. The ideal candidate is detail-oriented, tech-savvy, and excels at stakeholder communication and process improvement.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant / Marketing Coordinator
  • Communications Coordinator
  • Junior Project Coordinator

Advancement To:

  • Marketing Manager (Campaigns or Programs)
  • Marketing Operations Manager
  • Senior Project Manager / Campaign Manager

Lateral Moves:

  • Content Manager
  • Event Marketing Coordinator
  • CRM / Email Marketing Specialist

Core Responsibilities

Primary Functions

  • Manage end-to-end planning and execution of integrated marketing campaigns, coordinating internal teams (creative, content, digital, social, product and sales) and external vendors to ensure campaigns launch on schedule and meet quality standards.
  • Create, maintain and socialize detailed project plans, timelines and launch calendars using project management tools (Asana, Trello, Monday.com, JIRA) and update stakeholders on status, risks and dependencies.
  • Serve as the central point of contact for campaign requests and briefs: intake, prioritize, clarify scope, capture requirements, and translate business goals into actionable tasks for creative and production teams.
  • Oversee asset production workflows (copy, design, video, landing pages), enforce version control, conduct quality assurance reviews and ensure all deliverables meet brand and legal compliance before distribution.
  • Coordinate vendor relationships and contracts for agencies, freelancers, printers and production partners including onboarding, briefing, schedule management and invoice validation.
  • Manage campaign budgets and spend tracking: prepare cost estimates, reconcile invoices, escalate variances, and maintain accurate budget logs for reporting and forecasting.
  • Execute digital campaign setup and QA: coordinate configurations in ad platforms, tag implementations, UTM taxonomy, landing page builds and QA tests with digital marketing and analytics teams.
  • Support CRM and email marketing execution by building deployment checklists, coordinating audience segmentation, proofreading templates, running tests and scheduling sends in platforms like Salesforce, HubSpot or Mailchimp.
  • Maintain and optimize the marketing asset library and shared collateral repository (DAM systems), ensuring assets are tagged, versioned and accessible to internal teams and partners.
  • Facilitate cross-functional meetings, stand-ups and post-mortems; produce and distribute meeting notes, action items and follow-ups to ensure momentum and accountability.
  • Implement and enforce campaign governance and production processes, documenting SOPs, intake forms, creative briefs and escalation paths to increase delivery predictability.
  • Track campaign performance metrics and compile weekly/monthly reports and dashboards (Google Analytics, Looker, Tableau) to help marketing leads evaluate ROI and recommend optimizations.
  • Coordinate event and webinar logistics related to marketing programs: timelines, registrations, vendor coordination, on-site materials and post-event follow-up workflows.
  • Manage content calendar planning and publication schedules across channels (blog, social, email, paid) and coordinate with content creators to align editorial timelines with campaign milestones.
  • Support A/B testing programs by coordinating test setup, sample sizes, creative variants and measurement plans with the analytics team and documenting results for optimization.
  • Provide administrative support for demand generation activities, including lead routing workflows, lists management, lead scoring updates and documentation for sales enablement.

Secondary Functions

  • Support ad-hoc campaign analysis and exploratory data requests to extract insights that inform prioritization and creative iteration.
  • Assist with marketing technology maintenance: help manage user access, run routine audits of martech integrations and escalate issues to IT or vendors.
  • Contribute to the continuous improvement of project workflows by proposing process changes, creating templates and rolling out team training on best practices.
  • Maintain comprehensive project documentation, runbooks and post-campaign retrospectives to capture learnings and reproducible templates.
  • Coordinate creative and compliance sign-offs, ensuring legal, regulatory and brand requirements are reviewed and approved prior to launch.
  • Support cross-channel tagging, UTM governance and documentation to preserve tracking integrity for analytics and attribution.
  • Help prepare executive-ready status updates, presentation decks and performance summaries for leadership and external partners.
  • Assist with minor content edits, landing page updates and CMS publishing in coordination with content and web teams.
  • Manage small internal projects independently (e.g., rebranding assets, microsite production) from scope through launch.
  • Participate in sprint planning and agile ceremonies where marketing uses Scrum/Kanban frameworks to manage workloads.

Required Skills & Competencies

Hard Skills (Technical)

  • Project management tools: Asana, Trello, Monday.com, JIRA or equivalent — ability to build and maintain complex project plans.
  • Marketing technology familiarity: CRM (Salesforce, HubSpot), ESPs (Mailchimp, Eloqua), and basic martech troubleshooting.
  • Analytics and reporting: Google Analytics, Looker, Tableau, Microsoft Power BI or Excel for campaign performance tracking and dashboards.
  • Digital campaign operations: experience with ad platform basics (Google Ads, Meta Ads Manager) and campaign QA.
  • Content & asset management: experience with CMS (WordPress, Drupal) and Digital Asset Management (Bynder, Canto).
  • Basic HTML/CSS and CMS publishing experience for landing page updates and email templates.
  • Budgeting & invoice tracking: ability to manage budgets, PO processes and reconcile vendor invoices.
  • UTM and tagging governance: knowledge of tracking taxonomy and data hygiene best practices.
  • MS Office suite: advanced Excel skills (pivot tables, VLOOKUP/INDEX-MATCH), PowerPoint for executive decks.
  • Creative production workflows: experience coordinating design, copy and video production timelines and deliverables.
  • A/B testing and experimentation basics: understanding of test setup, sample sizing and result interpretation.
  • Familiarity with SEO fundamentals and content optimization for digital publishing.

Soft Skills

  • Strong written and verbal communication — able to brief creative teams, summarize status for executives and manage stakeholder expectations.
  • Excellent organizational and time-management skills with a strong attention to detail and deadline orientation.
  • Stakeholder management and diplomacy — able to influence cross-functional partners and escalate when necessary.
  • Problem-solving mindset and adaptability — manages ambiguity and pivots priorities under tight timelines.
  • Multitasking and prioritization — comfortable juggling multiple campaigns and shifting deadlines without loss of quality.
  • Collaboration and teamwork — proactive contributor within cross-functional teams.
  • Initiative and process orientation — focused on continuous improvement and operational excellence.
  • Customer-centric thinking — aligning campaign execution to audience needs and performance goals.
  • Accountability and follow-through — ensures tasks are completed and outcomes are measured.
  • Analytical curiosity — translates data into actionable recommendations for campaign optimization.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; OR equivalent practical experience in marketing operations/project coordination.

Preferred Education:

  • Bachelor's or Associate degree plus certification in Project Management (CAPM, PMP), Agile, or marketing platforms (HubSpot, Google Analytics) preferred.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Advertising
  • Digital Media

Experience Requirements

Typical Experience Range:

  • 2–4 years of hands-on experience in marketing coordination, campaign execution, marketing operations or related project management roles.

Preferred:

  • 3–5+ years with demonstrable experience managing integrated marketing campaigns, vendor relationships, martech stacks, and budget reconciliation. Prior agency or in-house experience coordinating multi-channel programs and working with analytics teams is a strong plus.
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