Torchora
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Key Responsibilities and Required Skills for Marketing Representative

💰 $45,000 - $70,000

MarketingSalesCommunications

🎯 Role Definition

The Marketing Representative is a front‐line contributor to the company’s promotional, branding and customer-engagement efforts. You will execute marketing campaigns, build brand awareness, identify market opportunities, engage with customers, support sales teams and analyse effectiveness of our marketing initiatives. This role requires a balance of creative initiative, analytical ability and strong interpersonal skills to generate leads and enhance the company’s market presence.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Coordinator
  • Sales Support Representative
  • Field Marketing Associate

Advancement To:

  • Senior Marketing Representative
  • Marketing Manager – Field or Digital
  • Regional Marketing Manager

Lateral Moves:

  • Sales Representative with Marketing focus
  • Event Marketing Specialist
  • Content & Campaign Specialist

Core Responsibilities

Primary Functions

  1. Develop, coordinate and execute marketing campaigns across channels including digital, print, social media, events and partnerships to promote products or services.
  2. Conduct thorough market research to identify target audiences, emerging trends, competitive activity and customer behaviours to shape campaign strategy and messaging.
  3. Generate creative content for marketing collateral including brochures, email communications, social posts, website copy and event graphics and ensure alignment with brand guidelines.
  4. Collaborate with sales, product, design and operations teams to align marketing strategies with business objectives, product launches and territory-specific initiatives.
  5. Monitor campaign performance, analyse metrics like reach, engagement, conversion and ROI, provide actionable insights and optimise future efforts accordingly.
  6. Manage and maintain the organisation’s presence on social media platforms and online channels, schedule content, engage followers, track sentiment and evaluate impact.
  7. Attend trade shows, community events, industry conferences, in-store promotions or field activations to represent the brand, generate leads, engage prospects and build relationships.
  8. Prepare and present comprehensive reports on marketing activity, campaign outcomes and budget spend to marketing leadership and cross-functional stakeholders.
  9. Assist in the development and distribution of promotional materials, product samples, displays, signage and branded merchandising for sales or channel activation.
  10. Support advertising efforts, coordinate with external agencies or vendors for media buys, creative production, ad placement and performance monitoring.
  11. Maintain accurate records of marketing metrics, budgets, contact lists, event participation, vendor contracts and campaign deliverables to ensure transparency and operational discipline.
  12. Build and sustain strong relationships with key customers, channel partners, vendors and stakeholders to enhance collaboration, brand advocacy and market influence.
  13. Identify and implement new marketing opportunities, channels or tactics—such as local partnerships, influencer engagements, experiential marketing or digital optimisation—to extend reach and drive growth.
  14. Assist in territory mapping, market segmentation, lead generation and prospecting activities including outreach, cold calls, follow-ups and field visits where required.
  15. Negotiate contracts or agreements with vendors, event venues, promotional partners, ensuring cost-effectiveness and alignment with campaign goals.
  16. Support budgeting and financial tracking for assigned marketing activities—track spend, reconcile invoices, forecast upcoming costs and ensure campaigns remain within allocated budget.
  17. Use CRM or marketing systems to log activities, track leads, monitor pipeline contributions and support the hand-off to sales for conversion and follow-up.
  18. Assist in organising internal and external events, promotions, product launches or roadshows, including logistics, supplier coordination, registration analytics and post-event evaluation.
  19. Conduct customer feedback collection—surveys, interviews, focus groups—and convert insights into improved messaging, positioning, promotional activities and customer experience.
  20. Maintain up-to-date knowledge of marketing best practices, digital tools, social media algorithms, regulatory requirements (e.g., data privacy) and competitor activity to continuously improve marketing effectiveness.

Secondary Functions

  • Support ad-hoc data requests, exploratory marketing experiments and pilot campaigns to test new channels or tactics.
  • Contribute to the marketing team’s ongoing process improvement—suggest workflow enhancements, streamline campaign operations, update templates and optimise resource utilisation.
  • Collaborate with business units to translate gathered market intelligence into operational improvements or product feedback cycles.
  • Participate in sprint planning, stand-up meetings or campaign-launch coordination sessions when required to ensure alignment and on-time delivery.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with digital marketing tools and platforms (e.g., social media management, email marketing software, web analytics, CRM systems).
  • Strong ability to conduct market research and data analysis: interpret trends, produce insights and apply them to campaign strategy.
  • Experience generating marketing content for multiple channels—print, digital, social, email, event materials—and ensuring brand consistency.
  • Competence in using Microsoft Office Suite (especially Excel, PowerPoint) and basic graphic design or layout software.
  • Skilled in coordinating events, trade shows or field marketing activities including logistics, vendor coordination and on-site representation.
  • Solid understanding of budgeting, financial tracking and cost-effectiveness analysis for marketing activities.
  • Good knowledge of lead generation and engagement techniques, prospecting, outreach, and using CRM systems for tracking interactions.
  • Familiarity with social media platforms, content scheduling, community engagement and monitoring of digital campaign metrics.
  • Ability to produce reports, presentations and dashboards to communicate marketing outcomes and recommendations to stakeholders.
  • Understanding of regulatory compliance and brand representation standards (for example data privacy, brand image guidelines).

Soft Skills

  • Excellent communication skills—both written and verbal—to present ideas, collaborate with cross-functional teams and engage customers.
  • Creative thinking and innovation—to craft compelling campaigns, differentiate messaging and respond to changing markets.
  • Strong organizational and project-management skills—to manage multiple marketing activities, deadlines and resources effectively.
  • Analytical mindset—to interpret data, identify patterns, make decisions and optimise marketing efforts.
  • Adaptability and resilience—to thrive in a dynamic marketing environment, pivot tactics as needed and stay current with trends.
  • Customer-centric focus—to understand audience needs, collect feedback and tailor promotional activities accordingly.
  • Collaborative and team-oriented—to work with sales, product, operations, vendors and external partners to execute campaigns.
  • Attention to detail—to ensure accuracy in materials, data tracking, brand alignment and campaign execution.
  • Self-motivation and initiative—to identify new opportunities, take ownership of projects and drive results.
  • Presentation and negotiation skills—to represent the brand, engage partners and negotiate promotional agreements or vendor contracts.

Education & Experience

Educational Background

Minimum Education:
Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
Preferred Education:
Advanced coursework or certification in digital marketing, analytics, event management or brand communications.
Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Digital Media / Advertising

Experience Requirements

Typical Experience Range:
1‐3 years of marketing, field marketing or promotional roles where you executed campaigns, supported sales and analysed results.
Preferred:
3+ years of experience with direct campaign management, event marketing or brand representation and proven performance in lead generation or customer engagement.

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