Torchora
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Key Responsibilities and Required Skills for Marketing Service Assistant

💰 $45,000 - $65,000

MarketingClient ServicesAdministrative SupportDigital Marketing

🎯 Role Definition

As a Marketing Service Assistant, you will be the central support hub for the marketing department, acting as a critical link between our marketing professionals, our clients, and our sales team. Your primary goal is to ensure the seamless coordination and execution of marketing initiatives while providing outstanding service and administrative support. You will be instrumental in managing project workflows, handling client communications, maintaining our marketing systems, and contributing to the overall efficiency and success of our marketing efforts. This position is perfect for a highly organized individual who thrives in a fast-paced environment and is eager to grow their career in marketing.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern
  • Administrative Assistant
  • Customer Service Representative

Advancement To:

  • Marketing Coordinator or Marketing Specialist
  • Junior Account Manager or Client Services Manager
  • Digital Marketing Specialist

Lateral Moves:

  • Social Media Coordinator
  • Content Coordinator
  • Sales Support Specialist

Core Responsibilities

Primary Functions

  • Serve as a primary point of contact for client inquiries, providing timely, professional, and knowledgeable support regarding marketing services, campaign status, and deliverables.
  • Coordinate the end-to-end execution of multi-channel marketing campaigns, including email, social media, and direct mail, ensuring all components are delivered on schedule.
  • Manage and maintain the customer relationship management (CRM) database (e.g., Salesforce, HubSpot), ensuring the accuracy and integrity of client data, lead status, and campaign tracking.
  • Assist in the creation, proofreading, and formatting of marketing collateral, including presentations, case studies, newsletters, and website content, ensuring brand consistency.
  • Execute the social media content calendar by scheduling, publishing, and monitoring posts across platforms like LinkedIn, Twitter, and Instagram, while tracking engagement metrics.
  • Compile and prepare regular marketing performance reports by pulling and organizing data from Google Analytics, social media platforms, and email marketing software.
  • Provide comprehensive administrative support to the marketing team, including scheduling internal and external meetings, managing complex calendars, and coordinating travel arrangements.
  • Assist in the logistical planning and execution of marketing events, such as webinars, trade shows, and client appreciation events, from venue coordination to attendee communication.
  • Conduct thorough market research on industry trends, competitor strategies, and customer behavior to provide the marketing team with actionable insights and strategic recommendations.
  • Act as a liaison between the marketing department and external vendors, agencies, and freelancers to facilitate project communication and ensure timely delivery of assets.
  • Manage the inventory of physical and digital marketing materials, ensuring all assets are up-to-date and readily accessible to the sales and marketing teams.
  • Process and track marketing department invoices, purchase orders, and expenses, assisting with budget reconciliation and financial reporting.
  • Update and maintain content on the company website and blog using a Content Management System (CMS) like WordPress, ensuring information is current and accurate.
  • Facilitate the internal review and approval workflow for all marketing materials, circulating drafts and compiling feedback to ensure brand compliance and accuracy.
  • Support the sales enablement function by preparing customized sales presentations, organizing pitch decks, and ensuring the sales team has access to the latest marketing tools.
  • Onboard new clients into marketing service programs by gathering necessary assets and information, setting up accounts, and facilitating kickoff meetings.
  • Field, qualify, and route inbound leads generated from marketing campaigns to the appropriate sales representatives, ensuring a smooth handoff.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer specific business questions from leadership.
  • Contribute to the organization's data strategy and roadmap by identifying opportunities for process improvement in data collection and reporting.
  • Collaborate with business units to translate data needs into engineering requirements for our analytics platforms.
  • Participate in sprint planning and agile ceremonies within the marketing and data teams to ensure alignment on priorities.
  • Monitor online brand mentions and customer reviews across various platforms, escalating issues and highlighting positive feedback to the appropriate teams.
  • Assist in the development and segmentation of mailing lists for targeted email marketing campaigns.

Required Skills & Competencies

Hard Skills (Technical)

  • Microsoft Office Suite Proficiency: Advanced skills in PowerPoint, Excel (pivot tables, VLOOKUPs), and Word for creating reports, presentations, and documents.
  • CRM Software: Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Zoho for data entry, list management, and reporting.
  • Email Marketing Platforms: Familiarity with tools like Mailchimp, Constant Contact, or Marketo for campaign setup, deployment, and analysis.
  • Social Media Management Tools: Experience using platforms like Hootsuite, Buffer, or Sprout Social for content scheduling and analytics.
  • Content Management Systems (CMS): Basic knowledge of updating websites using a CMS, particularly WordPress.
  • Google Analytics: Ability to navigate the platform to pull key metrics on website traffic, user behavior, and campaign performance.
  • Basic Graphic Design: Competency with simple design tools like Canva or Adobe Express to create graphics for social media and email.

Soft Skills

  • Exceptional Communication: Superior written and verbal communication skills for clear, professional interaction with clients, vendors, and internal teams.
  • Meticulous Attention to Detail: A sharp eye for accuracy in proofreading, data entry, and report generation to ensure high-quality output.
  • Superior Organizational & Time Management Skills: Proven ability to manage multiple projects, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
  • Client-Focused Mindset: A genuine desire to help clients and provide a positive service experience.
  • Proactive Problem-Solving: The ability to anticipate challenges, identify issues, and take initiative to find and implement solutions.
  • Team Collaboration: A collaborative spirit and the ability to work effectively as part of a team to achieve common goals.
  • Adaptability: Flexibility to adapt to changing priorities, new technologies, and evolving marketing strategies.

Education & Experience

Educational Background

Minimum Education:

  • Associate's Degree or equivalent professional experience.

Preferred Education:

  • Bachelor's Degree.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Public Relations

Experience Requirements

Typical Experience Range: 1-3 years of experience in a marketing, administrative, or client service role.

Preferred: Direct experience supporting a fast-paced marketing or sales team, preferably within a B2B or service-oriented industry. Demonstrable experience with CRM and marketing automation software is a strong plus.

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