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Key Responsibilities and Required Skills for Marketing Services Coordinator

💰 $45,000 - $65,000

marketingmarketing-operationscoordinatordigital-marketing

🎯 Role Definition

The Marketing Services Coordinator is a hands-on marketing operations and campaign delivery role focused on executing digital and offline marketing programs, maintaining marketing systems and processes, and supporting cross-functional teams to drive lead generation, brand consistency, and measurable campaign performance. This role acts as the bridge between strategy and execution: coordinating vendors, managing marketing assets, running email and paid-campaign builds, ensuring QA and brand compliance, and producing timely performance reporting for stakeholders.

Primary keywords: Marketing Services Coordinator, marketing operations, campaign coordination, marketing automation, CRM, email marketing, digital marketing, analytics, vendor management, content production.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant / Marketing Intern
  • Sales Support or Customer Success Coordinator with exposure to marketing systems
  • Communications or Events Coordinator

Advancement To:

  • Marketing Operations Specialist / Manager
  • Digital Marketing Manager
  • Campaign Manager or Demand Generation Manager

Lateral Moves:

  • Project Coordinator (Marketing/Creative)
  • Events or Promotions Coordinator
  • Content Coordinator / Social Media Coordinator

Core Responsibilities

Primary Functions

  • Coordinate planning, build, QA, scheduling, and deployment of multi-channel marketing campaigns (email, paid social, display, content syndication, and direct mail), ensuring each campaign meets brand, legal, and data governance standards.
  • Execute email marketing programs using platforms such as HubSpot, Marketo, Pardot, or Mailchimp — including list segmentation, personalization tokens, dynamic content, A/B testing, and suppression list management.
  • Manage the end-to-end campaign request and intake process: intake form review, requirements gathering, task assignment, timeline creation, and status updates to stakeholders.
  • Maintain and update marketing asset libraries and creative production pipelines (images, copy, landing pages, PDFs), ensuring version control, metadata tagging, brand compliance, and accessibility standards.
  • Build and publish landing pages and web content in CMS platforms (WordPress, Drupal, Sitecore), coordinating with web developers and designers to ensure accurate tracking and conversion elements.
  • Support marketing automation workflows: create nurture sequences, lead scoring rules, triggered events, data flows, and integration tasks between marketing automation and CRM (Salesforce, HubSpot CRM).
  • Execute CRM data hygiene and segmentation tasks: import/export lists, deduplicate records, apply segmentation rules, update contact/account fields, and ensure GDPR/CCPA compliance as required.
  • Set up and manage tracking and tagging (UTM parameters, pixels, conversion tags) for paid and organic campaigns; coordinate with analytics teams to ensure accurate attribution and conversion measurement.
  • Produce weekly and monthly campaign performance reports and dashboards using Google Analytics, Looker/Looker Studio (Data Studio), Tableau, or Excel — providing insights and actionable recommendations for optimization.
  • Monitor campaign budgets, track vendor invoices and time, validate media spending, and assist the marketing manager with budget reconciliations to ensure campaigns are delivered on budget and on time.
  • Coordinate with external agencies, freelance designers, copywriters, and printers — managing briefs, deadlines, proofing cycles, approvals, and vendor performance to ensure quality deliverables.
  • Manage QA and pre-launch checklists for all creative, emails, landing pages, and ads — testing across devices, browsers, and email clients to prevent rendering issues and broken links.
  • Support SEO and content optimization efforts by coordinating keyword research requests, publishing optimized content, and reporting on organic performance metrics in collaboration with SEO specialists.
  • Assist in the setup and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook/Meta), including creative location, audience setup, budget pacing checks, and post-campaign performance summaries.
  • Execute lead hand-off and routing processes to Sales: validate lead data, apply lead scoring thresholds, create CRM tasks, and monitor SLA compliance between marketing and sales teams.
  • Coordinate and support in-person and virtual events, webinars, and trade shows — managing registrations, promotional campaigns, logistics, vendor coordination, and post-event follow-up campaigns.
  • Create, proofread, and edit marketing copy for emails, landing pages, ads, and sales enablement materials, ensuring consistent brand voice and correct legal/claim language.
  • Perform routine data analysis and attribution modelling to identify high-performing channels and campaigns; recommend optimizations to creative, targeting, and frequency.
  • Maintain documentation of marketing processes, standard operating procedures (SOPs), playbooks, and campaign templates to increase scalability and cross-functional efficiency.
  • Respond to ad-hoc stakeholder requests for campaign creatives, performance exports, and asset modifications while prioritizing tasks based on impact and deadlines.
  • Manage subscription preferences and suppression lists; process unsubscribe and privacy requests in accordance with data privacy regulations and company policy.
  • Coordinate creative production timelines with internal and external design teams, track project milestones in project management tools (Asana, Trello, JIRA), and ensure timely delivery of assets.
  • Provide first-level troubleshooting for campaign delivery issues (bounces, failed sends, tracking issues), escalating to technical teams where necessary and documenting resolutions.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to help marketing leadership and cross-functional partners make informed decisions.
  • Contribute to the organization's marketing data strategy and roadmap by documenting gaps in tooling, recommending workflow improvements, and participating in vendor evaluations.
  • Collaborate with business units to translate marketing needs into technical requirements for CRM, CMS, and marketing automation teams.
  • Participate in sprint planning and agile ceremonies within the marketing operations or digital team to prioritize campaign builds, integrations, and technical fixes.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketing automation platforms: Marketo, HubSpot, Pardot, Eloqua, or Mailchimp (campaign builds, workflows, tokens).
  • CRM experience: Salesforce, HubSpot CRM, or Microsoft Dynamics (list management, imports/exports, lead routing).
  • Email best practices: deliverability, DKIM/SPF basics, suppression management, and inbox rendering QA.
  • Web CMS and landing page builders: WordPress, Drupal, Webflow, Unbounce, or Leadpages.
  • Analytics and reporting tools: Google Analytics (GA4), Looker/Looker Studio (Data Studio), Tableau, Excel (pivot tables, VLOOKUP).
  • Paid advertising platforms: Google Ads, LinkedIn Ads, Facebook/Meta Ads — campaign setup and basic optimization.
  • SEO fundamentals: on-page SEO, keyword research, meta tags, and working with content teams for organic performance.
  • Basic HTML/CSS for email and landing page troubleshooting and minor edits.
  • Tagging and tracking: UTM parameters, pixel management, Google Tag Manager basics.
  • Project management tools: Asana, Trello, JIRA, Monday.com — task tracking, timelines, and stakeholder communication.
  • File and asset management: DAM systems or shared drives, version control, and creative brief creation.
  • Basic SQL or ability to work with analysts to extract data (preferred).
  • Familiarity with data privacy and compliance: GDPR, CCPA, CASL as it pertains to marketing communications.

Soft Skills

  • Excellent written and verbal communication for cross-functional collaboration and vendor management.
  • Strong organizational skills and ability to manage multiple campaigns and deadlines.
  • High attention to detail and quality assurance mindset for proofs, QA, and testing.
  • Analytical mindset with the ability to interpret performance metrics and translate them into actions.
  • Problem-solving orientation: troubleshoot delivery, tracking, and data issues effectively.
  • Stakeholder management: ability to set expectations and keep stakeholders informed on progress.
  • Time management and prioritization in fast-paced environments.
  • Adaptability and willingness to learn new tools and processes.
  • Team player mentality with a service-oriented approach.
  • Creative collaboration skills to support copywriters, designers, and external agencies.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree OR equivalent professional experience in marketing, communications, business, or related field.

Preferred Education:

  • Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or Digital Media.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Digital Media / Web Development
  • Data Analytics (beneficial)

Experience Requirements

Typical Experience Range:

  • 1–4 years of hands-on experience in marketing operations, campaign coordination, or digital marketing execution.

Preferred:

  • 2–5 years experience with marketing automation and CRM systems (HubSpot, Marketo, Salesforce), demonstrated experience building and QA-ing email and multi-channel campaigns, and proficiency with analytics and reporting tools (Google Analytics, Looker Studio, Excel). Experience coordinating agencies and vendors, and familiarity with data privacy requirements is highly desirable.
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