Key Responsibilities and Required Skills for Marketing Supervisor

🎯 Role Definition

As the Marketing Supervisor, you will be responsible for coordinating and supervising marketing campaigns from concept through execution, managing both internal staff and external vendors, ensuring tasks are completed on schedule and within budget, analysing outcomes and continually optimising. You will support the Marketing Manager in aligning marketing activities with strategic objectives, and you will ensure brand messaging and marketing assets meet quality standards. You will also mentor junior team members, monitor campaign KPIs and collaborate with cross‑functional teams to drive impact.

📈 Career Progression

Typical Career Path

Entry Point From:

Marketing Coordinator
Junior Marketing Specialist
Digital Marketing Assistant

Advancement To:

Marketing Manager
Senior Marketing Supervisor
Brand or Campaign Manager

Lateral Moves:

Digital Marketing Lead
Content Marketing Supervisor
CRM/Retention Marketing Supervisor

Core Responsibilities

Primary Functions

Plan, coordinate and execute marketing campaigns across multiple channels (digital, print, events, in‑store activation) from ideation through to delivery, ensuring alignment with brand strategy and business objectives.
Supervise and mentor the marketing team—including marketing assistants, content producers and coordinators—assigning tasks, reviewing progress, providing feedback, and ensuring timely execution of deliverables.
Develop and maintain the marketing activity calendar: schedule campaigns, set deadlines, coordinate creative production, media placements and internal approvals to ensure smooth workflow and delivery.
Monitor and report on marketing campaign performance: track key metrics (reach, engagement, conversions, ROI), prepare status reports, highlight variances and recommend optimisation actions.
Manage campaign budgets and marketing resources: monitor spend vs. budget, work with finance and procurement to ensure cost‑effectiveness, track vendor invoices, and report on budget utilisation.
Collaborate with external vendors, agencies and suppliers: brief creative partners, coordinate production of marketing materials (print, digital, POS), ensure brand compliance, and manage contract deliverables.
Conduct market and competitor research: analyse market trends, customer behaviour, competitor campaigns and channel opportunities to inform marketing tactics and campaign planning.
Ensure brand consistency across all marketing assets and touchpoints: enforce brand guidelines, review copy and visuals, maintain tone of voice and messaging coherence across channels.
Oversee digital marketing execution: assist with website updates, social media scheduling, email marketing coordination, SEO/SEM support and online campaign tracking.
Coordinate promotional events, launch activations, trade shows or in‑store merchandising programs: handle logistics, collateral production, staffing, reporting and post‑event evaluation.
Manage process and workflow improvements: develop standard operating procedures (SOPs) for campaign execution, asset submission, approval workflows, and archive management.
Work closely with sales/product/customer success teams: translate product launches, market feedback and sales goals into actionable marketing support initiatives and campaign assets.
Facilitate communication and collaboration across functions: lead regular status meetings, escalate issues, maintain documentation, and ensure transparency and alignment across teams.
Train and develop marketing team members: deliver coaching, share best practices, run training sessions on marketing tools, analytics, campaign execution and project management.
Maintain marketing asset library and production files: ensure version control, metadata tagging, archiving, reuse of collateral, and ensure assets are accessible to relevant stakeholders.
Ensure compliance with marketing regulations and organisational policies: review campaign materials for adherence to privacy laws (GDPR, CAN‑SPAM), advertising standards, accessibility, and brand governance.
Use business intelligence and data insights to optimise marketing efficiency: identify under‑performing channels, adjust tactics quickly, test new methods and scale successful campaigns.
Coordinate staffing for field activations or regional marketing teams: manage schedules, coordinate event staffing or field marketing activities, ensure resources reflect campaign needs.
Prepare presentations and briefing materials for senior management: summarise campaign results, highlight insights, recommend next steps and support strategic decision‑making.
Support continuous enhancement of marketing capabilities: identify new tools, automation opportunities, channel innovations, pilot new formats and integrate learning into workflows.
Oversee administrative marketing operations: manage purchase orders, invoices, vendor contracts, marketing‑department KPIs, internal reporting and ensure accurate documentation of marketing activities.

Secondary Functions

Support ad‑hoc marketing data requests or exploratory analyses for business units needing quick turn insights or campaign support.
Contribute to the organisation’s marketing roadmap: provide feedback on channel performance, resource allocation, team capacity and upcoming campaign opportunities.
Collaborate with product, operations or other business units to translate marketing insights, customer‑journey feedback and campaign results into strategic recommendations for service or product improvements.

Required Skills & Competencies

Hard Skills (Technical)

Strong knowledge of digital and offline marketing channels including social media, content, email, paid media and event marketing.
Ability to analyse marketing performance metrics, build reports/dashboards and translate data into actionable optimisations.
Proficiency with marketing tools and software: MS Office (Excel, PowerPoint), CRM/marketing automation systems, web analytics, social‑media scheduling platforms.
Experience coordinating campaign workflows, asset production, vendor management, budgets and approvals.
Knowledge of SEO, SEM and digital advertising best practices, as well as website and social media content management.
Strong project‑management skills: able to manage multiple campaigns, deadlines, resources and shifting priorities effectively.
Familiarity with brand management: maintaining brand guidelines, messaging and consistency across all materials and channels.
Ability to execute events and field marketing activities including logistics, staffing, merchandising, and activation reporting.
Experience in budget monitoring, vendor invoice tracking and financial oversight of marketing operations.
Expertise in content creation/collateral production: overseeing design, copy, print/digital assets and internal‑external alignment.

Soft Skills

Leadership and team supervision: able to motivate, mentor and coordinate a marketing team to achieve high performance.
Strong communication and presentation skills: able to clearly articulate campaign updates, insights and next‑steps to stakeholders.
Strategic thinking: able to see broader business implications of marketing activities and align operations accordingly.
Collaboration and cross‑functional coordination: works effectively with sales, product, creative, finance, operations and external partners.
Analytical mindset and data‑driven decision‑making: uses metrics and insight to improve campaign effectiveness and ROI.
Creativity: develops new concepts and promotional ideas that engage target audiences and stand out in the marketplace.
Adaptability and initiative: thrives in dynamic environments, adjusts to shifting priorities and drives continuous improvement.
Time‑management and multi‑tasking: handles multiple campaigns, resources and deadlines while maintaining high standards of delivery.
Customer‑centric orientation: keeps the end‑customer experience and journey front‑of‑mind when developing marketing initiatives.
Detail‑oriented with quality focus: ensures accuracy, brand consistency and compliance across all marketing materials and campaigns.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s degree in Marketing, Business, Communications or a related field.

Preferred Education:

Advanced certificate or Master’s degree in Marketing, Digital Strategy or Business Leadership.

Relevant Fields of Study:

Marketing & Communications
Business Administration
Digital Media & Content Strategy
Project/Operations Management

Experience Requirements

Typical Experience Range:

3 to 5 years of marketing experience, including supervisory responsibilities and campaign coordination oversight.

Preferred:

Proven track record of supervising marketing execution, managing multi‑channel campaigns, analytics and team coordination in a fast‑paced or regional environment.