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Key Responsibilities and Required Skills for Marketing Support Representative

💰 $40,000 - $60,000

MarketingOperationsSupport

🎯 Role Definition

The Marketing Support Representative is a hands-on, execution-focused role that ensures marketing campaigns run smoothly, assets are production-ready, and data is accurate for performance measurement. This position supports campaign execution across email, social, digital advertising, events, and content channels; maintains CRM and marketing automation systems; manages vendor and creative workflows; and provides timely reporting and analysis to optimize marketing ROI. The ideal candidate balances strong project coordination and technical skills (CRM, email builders, CMS) with clear communication and attention to brand standards.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator
  • Customer Service Representative with marketing exposure
  • Sales Support or Inside Sales Representative

Advancement To:

  • Marketing Coordinator / Specialist
  • Marketing Operations Analyst / Manager
  • Demand Generation Specialist
  • Campaign Manager

Lateral Moves:

  • Sales Operations
  • Customer Success
  • Product Marketing

Core Responsibilities

Primary Functions

  • Coordinate end-to-end campaign execution for email, paid social, digital ads, display, and retargeting channels, ensuring creative assets, tracking, and landing pages are ready and QA’d before launch.
  • Build, segment, and deploy email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot), including audience segmentation, personalization tokens, A/B tests, and suppression lists.
  • Maintain and update CRM records and marketing lists (e.g., Salesforce, HubSpot), ensure data hygiene, dedupe contacts, manage imports/exports, and support Salesforce-Marketing Automation integrations.
  • Manage the marketing production calendar and task trackers; schedule creative reviews, proof approvals, asset delivery, and campaign launch dates with internal stakeholders and external vendors.
  • QA landing pages, forms, and tracking implementations (UTM parameters, conversion pixels, Google Analytics events) to ensure accurate lead capture and attribution for reporting.
  • Prepare and distribute weekly, monthly, and campaign performance reports and dashboards (Google Analytics, Looker, Tableau, Data Studio), summarizing KPIs such as open rates, CTR, CPL, MQLs, and conversion rates.
  • Create, edit, and proofread marketing collateral and website copy to ensure brand consistency, legal compliance, and SEO best practices prior to publishing.
  • Support paid media operations by coordinating creative uploads, audience targeting, budget pacing, and pixel setup across platforms (Google Ads, Facebook/Meta Ads, LinkedIn).
  • Manage relationships with vendors and agencies, including briefing creative teams, tracking deliverables, reconciling invoices, and escalating issues to marketing managers.
  • Execute lead nurturing and drip programs: set up workflows, monitor flow health, identify bottlenecks, and recommend copy or cadence changes to improve lead-to-MQL conversion.
  • Operate CMS (e.g., WordPress, Drupal) to publish and update web pages, blogs, and resources, including basic HTML/CSS edits and ensuring on-page SEO elements are implemented.
  • Support event and webinar logistics: coordinate registrations, speaker communications, promotional emails, event pages, on-site materials, and post-event lead follow-up.
  • Manage the digital asset library and marketing collateral repository, tagging assets for easy retrieval and ensuring up-to-date versions of logos, templates, and approved creative.
  • Implement and maintain marketing automation flows and tags, troubleshoot deliverability issues, and work with IT or deliverability specialists to improve inbox placement rates.
  • Conduct QA of creative assets across devices and clients (email clients, mobile, desktop) to ensure responsive design and consistent rendering.
  • Monitor and escalate marketing budget spend, process purchase orders and invoices, and maintain vendor contracts and billing records in coordination with finance.
  • Perform basic market and competitive research to inform campaign targeting, messaging, and content gaps; summarize findings in concise reports or briefs.
  • Support SEO and content optimization efforts by updating metadata, tracking keyword performance, and coordinating with content creators to implement recommendations.
  • Assist with ad-hoc data requests from sales and marketing leadership, including pull of contact lists, campaign performance exports, and attribution reconciliations.
  • Train and onboard cross-functional colleagues on marketing tools, campaign request forms, asset submission requirements, and standard operating procedures to maintain high-quality campaign execution.
  • Troubleshoot day-to-day technical issues in marketing tools, coordinate with engineering/IT for tracking or integration fixes, and document recurring problems and solutions.
  • Maintain compliance with privacy regulations (GDPR, CCPA) by managing opt-in/opt-out lists, consent records, and data processing documentation for marketing activities.
  • Support creative production workflows by preparing asset briefs, coordinating approval cycles, converting file formats, and ensuring accessibility standards where required.
  • Monitor social media scheduling, community engagement cues, and campaign amplification tasks; escalate high-priority mentions to brand or communications leads.

Secondary Functions

  • Support ad-hoc marketing analytics requests and exploratory data pulls to help teams validate hypotheses and optimize channel performance.
  • Contribute to the organization’s marketing operations strategy by recommending improvements to automation workflows, tagging taxonomy, and data governance.
  • Collaborate with sales, product, and customer success teams to translate business needs into campaign requirements and ensure proper lead routing and SLA adherence.
  • Participate in sprint planning, campaign retrospectives, and agile ceremonies within the marketing operations team to continuously improve execution efficiency.
  • Assist with cross-functional projects such as product launches, corporate rebranding, and packaging of sales enablement materials.
  • Help develop and maintain SOPs, campaign playbooks, and QA checklists to reduce time-to-market and ensure repeatable quality across campaigns.
  • Maintain documentation of integrations, API endpoints, and tracking specs to support troubleshooting and future platform migrations.
  • Support small-scale creative initiatives (infographics, one-pagers) when external agency resources are not engaged or to accelerate turnaround time.
  • Monitor vendor SLAs and performance metrics; escalate concerns and work toward resolution or alternative sourcing when necessary.
  • Help coordinate photography/videography shoots or content production logistics, including talent release forms, shot lists, and asset handoffs.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketing automation platforms: hands-on experience with HubSpot, Marketo, Pardot, or similar tools for building workflows, lists, and campaigns.
  • CRM proficiency: Salesforce or HubSpot CRM administration basics—imports/exports, list segmentation, lead assignment, and integration troubleshooting.
  • Email marketing best practices: campaign builds, responsive template QA, deliverability fundamentals, A/B testing, and suppression list management.
  • Analytics and reporting: Google Analytics (GA4), Data Studio / Looker / Tableau, ability to pull and interpret campaign metrics and conversion data.
  • CMS experience: WordPress/Drupal content updates, landing page creation, basic HTML/CSS edits, and SEO on-page optimization.
  • Paid media operations: familiarity with Google Ads, Facebook/Meta Ads Manager, LinkedIn Campaign Manager for asset uploads and audience targeting.
  • Spreadsheets and data manipulation: advanced Excel or Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP, formulas) for list management and reporting.
  • Digital tracking and tagging: implementing UTM parameters, pixel setup, GTM basics, and QA of conversion events.
  • Creative tools basics: Adobe Creative Cloud (Photoshop, Illustrator) or Canva for minor asset edits and format conversions.
  • Project and task management tools: Asana, Trello, Jira, or Monday.com for campaign scheduling and cross-team coordination.
  • Privacy and compliance: practical understanding of GDPR, CCPA, CASL impacts on marketing execution and consent management.

Soft Skills

  • Strong project coordination and time management: ability to juggle multiple campaigns and deadlines with consistent follow-through.
  • Excellent written communication and proofreading skills to maintain brand voice and error-free external materials.
  • Attention to detail and quality assurance mindset to catch tracking, format, and content issues before launch.
  • Analytical mindset with ability to interpret data and recommend optimizations.
  • Collaborative team player who can liaise between creative, product, sales, and external agencies.
  • Problem-solving orientation: identify root causes, propose practical fixes, and document process improvements.
  • Adaptability and comfort with fast-paced environments and changing priorities.
  • Customer-focus and stakeholder management: manage expectations and deliver clear status updates.
  • Initiative and continuous improvement: proactively identify automation opportunities and efficiency gains.
  • Ethical handling of data and confidential business information.

Education & Experience

Educational Background

Minimum Education:
Associate degree or Bachelor's degree in Marketing, Communications, Business, or related field; equivalent work experience considered.

Preferred Education:
Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or related discipline.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Digital Media / Advertising
  • Information Systems (for marketing automation/CRM focus)

Experience Requirements

Typical Experience Range:
1–3 years of hands-on experience in marketing operations, campaign execution, or marketing coordination roles.

Preferred:
2–4+ years of experience with a demonstrated track record in email marketing, CRM management, marketing automation platform operations, campaign analytics, or agency support. Experience at a B2B SaaS company or digital agency is a plus.

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