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Key Responsibilities and Required Skills for a Media Coordinator

💰 $45,000 - $65,000

MarketingCommunicationsSocial MediaPublic Relations

🎯 Role Definition

The Media Coordinator is the organizational engine of the media and communications team. This role serves as a crucial hub, ensuring the seamless execution of media strategies across paid, earned, and owned channels. A successful Media Coordinator is a master of multitasking, blending creative instincts with analytical precision and top-notch organizational skills. They are responsible for the day-to-day management of our brand's voice and visibility, coordinating efforts between internal teams, external agencies, and media partners to amplify our message and engage our audience effectively.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing or Communications Intern
  • Social Media Assistant
  • Public Relations Assistant

Advancement To:

  • Media Planner or Media Buyer
  • Social Media Manager
  • Communications or Brand Specialist

Lateral Moves:

  • Content Strategist
  • Digital Marketing Coordinator

Core Responsibilities

Primary Functions

  • Develop, schedule, and publish engaging and on-brand content across all key social media platforms, including Instagram, TikTok, LinkedIn, Twitter, and Facebook.
  • Actively monitor all social media channels for community engagement opportunities, responding to comments, messages, and mentions in a timely and professional manner.
  • Draft compelling, clear, and error-free copy for a variety of media, including social media posts, blog articles, email newsletters, and website updates.
  • Collaborate with the creative team to source or co-create visually appealing assets, including graphics, photos, and short-form videos, ensuring they align with campaign goals and brand standards.
  • Assist in the drafting and distribution of press releases, media alerts, and pitch letters to targeted journalists, bloggers, and media outlets.
  • Monitor, track, and compile media coverage (clippings) and create comprehensive reports to measure PR effectiveness and brand sentiment.
  • Provide hands-on support for the execution of integrated marketing and media campaigns, ensuring all components are launched on time and to specification.
  • Monitor and analyze key performance indicators (KPIs) across digital channels, preparing regular performance reports with actionable insights for the marketing team.
  • Maintain and organize the digital asset library, ensuring all creative files, brand guidelines, and media kits are up-to-date and easily accessible.
  • Conduct regular research on industry trends, competitor activities, and emerging social media platforms to identify new opportunities for growth and engagement.
  • Act as a central point of contact for media-related inquiries from internal teams, external agencies, and media partners, trafficking requests and assets as needed.
  • Coordinate the logistics for media events, interviews, and influencer collaborations, including scheduling, briefing materials, and follow-up.
  • Assist in managing the paid media budget by tracking ad spend, processing invoices, and ensuring campaigns stay within their allocated budget.
  • Support the media buying process by trafficking ad creative to publishers and ensuring proper implementation and tracking.
  • Manage and cultivate lists of media contacts, influencers, and industry partners within a CRM or database.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new audience insights.
  • Contribute to the organization's broader content and data strategy by providing feedback from the front lines of community and media interaction.
  • Collaborate with business units like Sales and Customer Support to translate their data needs into actionable media and marketing requirements.
  • Participate in sprint planning, brainstorming sessions, and other agile ceremonies within the marketing team.
  • Assist with basic website content updates using a Content Management System (CMS) like WordPress.
  • Provide administrative support to the marketing department, including scheduling meetings, preparing presentations, and taking meeting notes.
  • Support the development and execution of influencer marketing campaigns, from identification and outreach to contract and content coordination.

Required Skills & Competencies

Hard Skills (Technical)

  • Social Media Management Platforms: Proficiency with tools such as Sprout Social, Hootsuite, or Buffer for scheduling, monitoring, and reporting.
  • Platform Expertise: Deep, hands-on knowledge of the functionality and best practices for major social platforms (Meta Business Suite, TikTok, LinkedIn, X/Twitter).
  • Analytics Tools: Experience with Google Analytics and native social media analytics to track performance and derive insights.
  • Content Creation Tools: Familiarity with user-friendly design tools like Canva or Adobe Express for creating quick-turnaround social graphics.
  • Media Monitoring Software: Experience using platforms like Cision, Meltwater, or Muck Rack for tracking media mentions and sentiment.
  • MS Office / Google Workspace: Strong command of spreadsheet software (Excel/Sheets) for data tracking and presentation software (PowerPoint/Slides).
  • Basic CMS Knowledge: Familiarity with updating content on platforms like WordPress is a strong plus.

Soft Skills

  • Exceptional Communication: Superior written and verbal communication skills, with an ability to adapt tone for different audiences and platforms.
  • Organization and Time Management: Proven ability to manage multiple projects, deadlines, and priorities simultaneously in a fast-paced environment.
  • Meticulous Attention to Detail: A sharp eye for detail is essential for proofreading copy, checking campaign specs, and maintaining brand consistency.
  • Adaptability & Flexibility: The ability to pivot quickly in response to changing trends, platform updates, or campaign performance.
  • Proactive Problem-Solving: An innate curiosity and drive to identify potential issues and find solutions before they become problems.
  • Collaborative Spirit: A true team player who thrives on working with diverse teams, including creative, sales, and leadership.
  • Creativity: A knack for generating fresh ideas for content and engagement that resonate with the target audience.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Public Relations
  • Journalism

Experience Requirements

Typical Experience Range: 1-3 years of relevant experience in a media, marketing, or communications role.

Preferred:

  • Direct, hands-on experience managing professional or brand social media accounts.
  • Experience working within a marketing/communications agency or a fast-paced corporate marketing department.
  • Demonstrable experience in content creation, including writing samples or a portfolio of social media work.
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