Torchora
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Key Responsibilities and Required Skills for Media Manager

💰 $75,000 - $115,000

MarketingSocial MediaDigital MarketingCommunicationsContent Strategy

🎯 Role Definition

As our Media Manager, you will be the architect and steward of our brand's digital narrative. You are a creative storyteller and a data-driven strategist, responsible for the full lifecycle of our media presence—from high-level strategy and content ideation to campaign execution, community engagement, and performance analysis. You will lead our efforts to connect with our audience in meaningful ways, build a loyal community, and directly contribute to business objectives through masterful management of our social, owned, and paid media channels. This position requires a deep understanding of the evolving digital landscape and a passion for leveraging media to build brands and drive results.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Social Media Coordinator
  • Content Creator / Specialist
  • Digital Marketing Specialist
  • Marketing Associate

Advancement To:

  • Senior Media Manager
  • Director of Social Media
  • Head of Content
  • Director of Digital Marketing

Lateral Moves:

  • Brand Manager
  • Content Strategist
  • Communications Manager

Core Responsibilities

Primary Functions

  • Develop, implement, and manage a comprehensive social media strategy that aligns with business goals, increases brand awareness, and drives user engagement and conversion.
  • Create, curate, and manage a detailed and dynamic content calendar for all social media channels, ensuring a consistent and compelling brand voice and narrative.
  • Oversee the creation and production of engaging multimedia content, including text, images, videos, and infographics, collaborating with creative teams and external agencies.
  • Plan, execute, and optimize paid media campaigns across platforms like Meta (Facebook/Instagram), LinkedIn, X (Twitter), and TikTok, managing budgets to maximize ROI and achieve KPIs.
  • Monitor, listen, and respond to community feedback and user comments in a timely and professional manner, fostering a positive and engaged community around the brand.
  • Define and track key performance indicators (KPIs), utilizing analytics tools to measure the success of media campaigns and provide detailed reports with actionable insights to leadership.
  • Conduct in-depth audience and competitor analysis to identify trends, gaps, and opportunities, refining our strategy to maintain a competitive edge.
  • Lead and manage the company's influencer marketing strategy, from identifying and vetting potential partners to negotiating contracts and measuring campaign effectiveness.
  • Ensure all media content is on-brand, consistent in style and quality, and optimized for search and user experience across all channels.
  • Manage and oversee the company's presence on all relevant social networking sites, including daily monitoring, posting, and content optimization.
  • Collaborate closely with the broader marketing, PR, and sales teams to ensure a cohesive and integrated marketing approach across all customer touchpoints.
  • Stay at the forefront of social media trends, platform updates, and emerging technologies, providing strategic recommendations for their adoption and implementation.
  • Develop and execute strategies to grow our follower base and increase engagement rates across all key platforms through organic and paid initiatives.
  • Manage the social media budget, including ad spend, tool subscriptions, and content production costs, ensuring efficient allocation of resources.
  • Prepare and present regular performance reports and strategic recommendations to senior management, clearly communicating the value and impact of media initiatives.
  • Develop and manage crisis communication protocols for social media to protect the brand's reputation and address sensitive issues effectively.

Secondary Functions

  • Support the development of user-generated content (UGC) campaigns to encourage brand advocacy and build a library of authentic content.
  • Partner with the SEO team to ensure social media strategies are aligned with and supportive of broader search engine optimization goals.
  • Administer and manage all social media management tools and software (e.g., Sprout Social, Hootsuite, Brandwatch) for scheduling, monitoring, and reporting.
  • Train and mentor junior team members or internal stakeholders on social media best practices, platform usage, and brand guidelines.
  • Collaborate with legal and compliance teams to ensure all content and campaigns adhere to advertising standards and data privacy regulations.
  • Contribute to the development and maintenance of a digital asset management (DAM) system for organizing and distributing marketing content.

Required Skills & Competencies

Hard Skills (Technical)

  • Social Media Platforms: Expert-level knowledge of major platforms including LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube.
  • Paid Media Management: Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and other paid social advertising platforms.
  • Analytics & Reporting: Strong experience with native platform analytics, Google Analytics 4 (GA4), and social media reporting tools (e.g., Sprout Social, Agorapulse).
  • Social Media Management Tools: Hands-on experience with enterprise-level tools like Sprout Social, Hootsuite, Sprinklr, or similar for scheduling, monitoring, and engagement.
  • Content Creation Tools: Familiarity with content creation and editing software such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro), or Figma.
  • SEO Principles: Solid understanding of SEO best practices and how they intersect with content and social media strategy.
  • Budget Management: Experience creating, managing, and reporting on marketing and advertising budgets.

Soft Skills

  • Strategic Thinking: Ability to see the big picture and develop long-term media plans that align with overarching business objectives.
  • Creativity & Innovation: A knack for generating novel ideas for content and campaigns that capture attention and drive engagement.
  • Analytical Mindset: Strong ability to interpret data, identify trends, and translate analytics into actionable insights and strategic adjustments.
  • Exceptional Communication: Superior written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
  • Project Management: Excellent organizational skills to manage multiple projects, campaigns, and deadlines simultaneously.
  • Collaboration & Teamwork: Proven ability to work effectively with cross-functional teams, including creative, marketing, sales, and leadership.
  • Adaptability: Thrives in a fast-paced environment and can quickly pivot strategies in response to performance data or changing market trends.
  • Leadership & Influence: Capacity to guide junior team members and influence stakeholders across the organization to adopt best practices.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's or Master's Degree in a relevant field

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • Public Relations
  • Digital Media

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in social media marketing, digital media, or content management.

Preferred: Proven track record of developing and executing successful media strategies that resulted in significant follower growth, engagement, and lead generation. Experience managing substantial paid media budgets. Direct experience in B2B or B2C environments is highly desirable. Experience managing a small team or mentoring junior staff.

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