Multimedia Specialist

🎯 Role Definition

Are you a creative visionary with a passion for storytelling and a mastery of digital tools? We're on the hunt for a dynamic Multimedia Specialist to join our innovative team. In this role, you will be the driving force behind our visual identity, crafting compelling content that captivates our audience and brings our brand to life. You'll conceptualize, produce, and edit everything from high-impact marketing videos and engaging social media content to polished corporate presentations and stunning graphics. If you thrive in a collaborative environment and are eager to push creative boundaries across video, design, and animation, we want to see your portfolio.

📈 Career Progression

Typical Career Path

Entry Point From:

Graphic Designer
Video Editor
Marketing Coordinator
Junior Content Creator

Advancement To:

Senior Multimedia Specialist
Creative Director
Content Strategy Manager
Video Production Manager

Lateral Moves:

UX/UI Designer
Social Media Manager

Core Responsibilities

Primary Functions

Conceptualize, storyboard, shoot, and edit high-quality video content for a variety of platforms including social media, websites, and internal communications, ensuring alignment with brand guidelines.
Design and produce a wide range of engaging visual assets, such as infographics, brochures, presentations, web banners, and digital advertisements using the Adobe Creative Suite.
Develop and execute sophisticated motion graphics and animations to enhance video projects, presentations, and web content, effectively bringing static designs to life.
Manage the entire lifecycle of video production projects, from pre-production planning (scripting, scheduling, location scouting) to on-set production (lighting, audio recording, directing) and post-production (editing, color grading, sound mixing).
Administer and maintain the company's Digital Asset Management (DAM) system, ensuring all media files are properly archived, tagged with relevant metadata, and easily accessible for the broader team.
Collaborate closely with marketing, communications, and product development teams to deeply understand project requirements and translate creative briefs into compelling, on-brand multimedia content.
Operate, maintain, and manage an inventory of professional video, audio, and lighting equipment, performing regular checks to ensure it is in optimal working order for all productions.
Create and manage a consistent stream of content for the company's social media channels, including producing short-form videos (Reels, Shorts), GIFs, and custom graphics tailored to each platform's best practices.
Provide professional photography services for corporate events, employee headshots, and product lifestyle shoots, including post-processing, retouching, and color correction of all images.
Design, update, and optimize website graphics, banners, and landing page visuals, applying user experience (UX) principles to ensure a responsive and visually appealing experience.
Record, edit, and master high-quality audio for podcasts, video voiceovers, and other multimedia projects, ensuring exceptional clarity and professional sound quality.
Stay current with the latest multimedia trends, emerging technologies, and creative software to continuously innovate and improve the quality and effectiveness of our digital content.
Manage multiple, concurrent multimedia projects from concept through to final delivery, meticulously tracking timelines and resources to ensure projects are completed on schedule and within budget.
Act as a brand steward, developing and enforcing brand consistency across all multimedia assets to maintain a cohesive and professional visual identity across all channels.
Support the production of live-streamed webinars and virtual events by managing the technical setup, camera operation, live switching, and graphics integration for a seamless broadcast experience.
Create interactive multimedia elements for e-learning modules and online training materials, working with instructional designers to enhance learner engagement and knowledge retention.
Provide expert creative direction and constructive feedback on multimedia projects, guiding internal stakeholders and external vendors toward a unified, high-quality vision.
Analyze the performance of multimedia content using platform analytics tools, generating reports with actionable insights and data-driven recommendations for future creative strategies.
Manage relationships with external vendors, including freelance videographers, photographers, and stock media providers, to source specialized talent and assets as needed.
Develop compelling, narrative-driven storyboards and scripts that effectively communicate key messages and brand stories for video and animation projects.
Repurpose and reformat existing long-form content (e.g., webinars, whitepapers) into new micro-content like video clips, infographics, and social media carousels to maximize its reach and impact.

Secondary Functions

Support ad-hoc creative requests and exploratory design concepts from various departments.
Contribute to the organization's overarching brand and content strategy roadmap.
Collaborate with business units to translate complex communication needs into clear multimedia requirements.
Participate in creative brainstorming sessions, sprint planning, and agile ceremonies within the marketing team.

Required Skills & Competencies

Hard Skills (Technical)

Video Production & Editing: Expert proficiency in Adobe Premiere Pro or Final Cut Pro, including multi-cam editing, color grading, and sound mixing.
Graphic Design: Advanced skills in Adobe Photoshop, Illustrator, and InDesign for creating print and digital assets.
Motion Graphics & Animation: Strong capabilities in Adobe After Effects for creating compelling animations, titles, and visual effects.
Digital Photography: Professional-level skill in operating DSLR/mirrorless cameras, lighting setups, and photo editing/retouching in Lightroom and Photoshop.
Audio Recording & Editing: Experience with audio recording equipment and editing software like Adobe Audition or Audacity to produce clean, professional audio.
Digital Asset Management (DAM): Familiarity with DAM platforms for organizing, tagging, and distributing media files.
Live Streaming Technology: Knowledge of live streaming software (e.g., OBS, vMix) and platforms (e.g., YouTube Live, LinkedIn Live).
Web Content Management: Experience with CMS platforms like WordPress for updating website visuals and content.

Soft Skills

Visual Storytelling: A natural ability to translate ideas and data into compelling visual narratives.
Creativity & Innovation: A strong creative vision with a desire to explore new ideas and push boundaries.
Project Management: Excellent organizational skills to manage multiple projects and deadlines effectively.
Collaboration & Communication: Ability to work effectively within a team and clearly articulate creative ideas to non-creative stakeholders.
Meticulous Attention to Detail: A keen eye for detail to ensure all output is polished, on-brand, and error-free.
Adaptability: Flexibility to pivot between different types of projects and respond to constructive feedback.
Time Management: Proven ability to prioritize tasks and work efficiently in a fast-paced environment.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience. A strong portfolio is highly valued.

Preferred Education:

Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

Graphic Design
Film and Video Production
Digital Media or Communications
Fine Arts or Marketing

Experience Requirements

Typical Experience Range:

3-5 years of professional experience in a multimedia, video production, or graphic design role within a corporate or agency setting.

Preferred:

A comprehensive and impressive portfolio showcasing a diverse range of video, motion graphics, and graphic design projects is required for consideration.