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Key Responsibilities and Required Skills for New Home Sales Assistant

💰 $45,000 - $65,000+ (plus commission/bonus potential)

SalesReal EstateCustomer ServiceBusiness Development

🎯 Role Definition

As a New Home Sales Assistant, you are the crucial first impression and an indispensable support system for our new home sales division. You will serve as a brand ambassador, creating a welcoming and informative environment for prospective buyers within our state-of-the-art sales centers and model homes. This role is a unique blend of high-touch customer service, sales support, and administrative excellence. You will partner directly with New Home Sales Consultants to manage customer flow, nurture leads, and ensure a seamless and positive home-buying journey for our clients. If you are passionate about real estate, thrive in a fast-paced environment, and excel at building relationships, this position offers a direct pathway into the rewarding world of new home construction sales.

📈 Career Progression

Typical Career Path

Entry Point From:

  • High-End Retail Sales Associate
  • Hospitality Professional (e.g., Hotel Concierge, Guest Services Manager)
  • Customer Service Representative or Specialist
  • Real Estate Assistant or Coordinator

Advancement To:

  • New Home Sales Consultant
  • Community Sales Manager
  • Online Sales Counselor
  • Marketing Coordinator for a Home Builder

Lateral Moves:

  • Design Center Consultant
  • Closing / Contracts Coordinator
  • Real Estate Marketing Assistant

Core Responsibilities

Primary Functions

  • Greet and warmly welcome all prospective homebuyers, creating a positive and professional first impression for the community and the company brand.
  • Qualify potential buyers by attentively listening to their needs, understanding their budget, and determining their timeline for purchasing a new home.
  • Conduct engaging and informative initial tours of model homes, showcasing key features, community amenities, and the unique value proposition of our homes.
  • Assist the New Home Sales Consultant in managing the sales pipeline by diligently following up with prospects via phone, email, and text messaging to nurture interest.
  • Capture and meticulously maintain accurate customer information, traffic data, and lead source details within the company's CRM system (e.g., Salesforce, Lasso).
  • Prepare and distribute marketing collateral, price sheets, and community information packages to interested visitors and potential clients.
  • Assist in scheduling and confirming appointments for the New Home Sales Consultant, ensuring a smooth and organized sales calendar.
  • Provide administrative support throughout the sales cycle, from preparing initial contract paperwork to assisting with the closing process coordination.
  • Educate prospects on the home building process, financing options, and the steps involved in purchasing a new construction home.
  • Manage the daily operations of the sales office and model homes, ensuring they are impeccably maintained, fully stocked with supplies, and presentable for tours at all times.
  • Support the sales team in hosting promotional events, grand openings, and realtor outreach programs to drive traffic and generate qualified leads.
  • Respond promptly to online inquiries and web leads, providing initial information and nurturing them until they are ready for an in-person appointment.
  • Act as a knowledgeable liaison between the customer and the sales consultant, ensuring seamless communication and that customer questions are answered in a timely manner.
  • Assist in the preparation of purchase agreements and addendums under the guidance of the Sales Consultant, ensuring accuracy and completeness of all documentation.
  • Help manage and update the community website and online listings with current inventory, pricing, and promotional information.

Secondary Functions

  • Generate weekly and monthly traffic and sales reports from the CRM for sales team meetings and management review.
  • Coordinate with the marketing department to ensure all on-site signage, brochures, and digital assets are current and effectively deployed.
  • Monitor and walk through inventory homes (spec homes) regularly to ensure they are clean, secure, and ready for showing to potential buyers.
  • Build and maintain positive relationships with local real estate agents, providing them with necessary information and support to facilitate co-op sales.
  • Participate in ongoing sales training, product knowledge sessions, and team meetings to stay informed about company policies and competitive market trends.
  • Support the closing process by coordinating with lenders, title companies, and the construction team to ensure a smooth and timely closing for the homebuyer.
  • Assist in managing the office budget, ordering supplies, and processing invoices related to sales center operations.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Software Proficiency: Experience using and maintaining a CRM system such as Salesforce, Lasso CRM, or similar platforms.
  • MS Office Suite: Strong competency in Microsoft Word, Excel, Outlook, and PowerPoint for creating reports, managing communications, and presentations.
  • Digital Contract Platforms: Familiarity with e-signature software like DocuSign for managing sales agreements.
  • Social Media Savvy: Basic understanding of social media platforms for business to assist with community promotion.
  • Basic Reporting: Ability to pull data and generate simple reports on traffic, leads, and sales conversions.

Soft Skills

  • Exceptional Interpersonal Skills: A natural ability to build rapport and communicate effectively with a diverse range of people.
  • Superior Customer Service: A genuine passion for providing an outstanding customer experience and a "can-do" attitude.
  • Meticulous Attention to Detail: Strong organizational skills to manage detailed information, from customer data to contract specifics, without error.
  • Resilience and Poise: The ability to remain calm, professional, and positive in a fast-paced, high-pressure sales environment.
  • Proactive & Self-Motivated: A strong work ethic and the initiative to anticipate needs and take action without constant supervision.
  • Team-Oriented Mindset: A collaborative spirit and willingness to support the team to achieve collective goals.
  • Adaptability: Flexibility to work weekends and some evenings is essential in this role.
  • Professionalism: A polished and professional demeanor and appearance that reflects the company's brand.

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma or GED required.

Preferred Education:

  • Associate's or Bachelor's Degree.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications
  • Real Estate

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a direct customer-facing role, such as premium retail, hospitality, or customer service.

Preferred:

  • Previous experience in real estate (as an agent, assistant, or coordinator), new home sales, or luxury sales is highly desirable. A valid Real Estate License is often a plus or may be required within a certain timeframe of employment, depending on state regulations.
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