Torchora
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Key Responsibilities and Required Skills for a Regional Specialist

💰 $75,000 - $115,000

SalesBusiness DevelopmentMarketingTerritory ManagementAccount Management

🎯 Role Definition

As a Regional Specialist, you will serve as the primary ambassador and business driver for our brand within your assigned geographic territory. This pivotal role requires a blend of strategic planning, sales acumen, and relationship management to achieve ambitious growth targets. You will be responsible for understanding the unique nuances of your region, developing tailored go-to-market strategies, and empowering local teams and partners to succeed. Acting as the key liaison between the field and corporate headquarters, you will provide critical market intelligence to shape product development, marketing campaigns, and overall business strategy. This is an opportunity for a proactive and autonomous professional to take ownership of a region and deliver measurable results.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Field Sales Representative
  • Key Account Coordinator
  • Marketing Associate
  • Business Development Representative

Advancement To:

  • Senior Regional Manager or Regional Director
  • National Sales Manager
  • Director of Business Development
  • Head of Market Strategy

Lateral Moves:

  • Key Account Manager (National/Global)
  • Channel Partner Manager
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Develop and execute a comprehensive regional business plan, including sales strategies, marketing initiatives, and channel development to achieve and exceed quarterly and annual revenue targets.
  • Act as the subject matter expert for your assigned region, maintaining a deep understanding of market trends, customer needs, competitive landscape, and regulatory changes.
  • Cultivate and manage strong, long-term relationships with key stakeholders, including high-value clients, channel partners, distributors, and industry influencers.
  • Drive the entire sales cycle from lead generation and qualification to proposal, negotiation, and closing of major deals within the territory.
  • Design and deliver impactful training and enablement programs for local sales teams and partners on product knowledge, sales methodologies, and brand messaging to ensure performance consistency.
  • Analyze regional sales data and performance metrics to identify areas for improvement, creating and implementing corrective action plans to address any performance gaps.
  • Plan, manage, and execute regional marketing events, trade shows, and seminars to enhance brand visibility and generate qualified leads.
  • Provide accurate and timely sales forecasting, pipeline management, and activity reporting to senior leadership using the company's CRM system.
  • Serve as the primary point of contact and escalation for all operational and customer satisfaction issues within the region, coordinating with support teams to ensure swift resolution.
  • Collaborate with the national marketing team to tailor corporate campaigns for regional relevance and execute local-level marketing activities that drive demand.
  • Conduct regular business reviews with key partners and clients to assess performance, identify new opportunities, and strengthen the partnership.
  • Gather on-the-ground intelligence and customer feedback, translating it into actionable insights for the Product and R&D teams to influence future product roadmaps.
  • Manage the regional budget for travel, marketing expenses, and other operational costs, ensuring optimal allocation of resources for maximum ROI.
  • Identify, recruit, and onboard new channel partners or distributors to expand market coverage and build a robust sales ecosystem.
  • Monitor competitor activities, pricing, and strategies within the region, providing proactive analysis and recommendations to maintain a competitive edge.
  • Ensure all sales and business activities within the region are compliant with company policies, industry regulations, and ethical standards.
  • Lead and mentor field-based team members or indirect reports, fostering a culture of high performance, accountability, and continuous improvement.
  • Prepare and deliver compelling business presentations for a variety of audiences, including executive leadership, key clients, and large-scale industry events.
  • Champion the company's vision and values within the region, acting as a key culture carrier for remote teams and partners.
  • Develop territory-specific account plans for strategic customers, outlining objectives, key stakeholders, and a clear path to growing the business relationship.

Secondary Functions

  • Provide ad-hoc analysis and reporting on regional performance, specific market trends, and competitor activities to inform senior leadership decisions.
  • Contribute to the broader go-to-market strategy by providing on-the-ground intelligence and feedback from the region.
  • Collaborate with cross-functional teams, including Marketing, Product, Finance, and Operations, to ensure regional needs are understood and represented in company-wide initiatives.
  • Participate in regular business reviews and strategic planning sessions, representing the voice of the customer and the market realities of the assigned region.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Proficiency: Advanced skills in CRM software (e.g., Salesforce, HubSpot) for pipeline management, forecasting, and reporting.
  • Data Analysis: Ability to analyze sales and market data to derive actionable insights, using tools like Excel (Pivot Tables, VLOOKUP) and BI platforms (Tableau, Power BI).
  • Sales Forecasting: Proven ability to accurately forecast regional sales performance and manage a complex sales pipeline.
  • Territory Planning & Management: Expertise in strategic territory mapping, account segmentation, and route planning.
  • Presentation Software: Mastery of PowerPoint or Google Slides to create and deliver compelling business presentations.
  • Market Research: Competency in using various tools and methods for competitive analysis and market intelligence gathering.

Soft Skills

  • Strategic & Analytical Thinking: Ability to see the big picture, develop long-term plans, and make data-driven decisions.
  • Relationship Building & Networking: An innate ability to build rapport and establish trust with a diverse range of stakeholders.
  • Communication & Influence: Exceptional verbal and written communication skills with the ability to persuade and influence decision-makers.
  • Negotiation & Persuasion: Strong negotiation skills with a proven track record of successfully closing complex deals.
  • Autonomy & Self-Motivation: A proactive, self-starting attitude with the ability to work independently and manage time effectively in a remote or field-based setting.
  • Adaptability & Problem-Solving: Capacity to thrive in a fast-paced environment, navigate ambiguity, and find creative solutions to challenges.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a relevant field or equivalent practical experience.

Preferred Education:

  • Master of Business Administration (MBA) or a related advanced degree.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Sales or a related discipline

Experience Requirements

Typical Experience Range: 5-8 years of experience in sales, business development, or account management, with a clear progression of responsibility.

Preferred: A demonstrated track record of exceeding targets in a similar regional or territory-focused role. Experience within the technology, consumer goods, or medical device industry is highly desirable. Prior experience managing channel partners and working in a matrixed organization is a significant plus.

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