Key Responsibilities and Required Skills for Sales Learning System Administrator

🎯 Role Definition

As a Sales Learning System Administrator you will own the day-to-day administration and strategic improvement of the learning ecosystem used by sales teams, including LMS/LXPs, authoring tools, content distribution platforms, and integrations with sales systems (e.g., CRM, content management). You will ensure learning content is available, compliant, tracked, and optimized to reduce time-to-productivity, increase deal conversion, and enable scalable sales training programs. This recruiter-focused role description emphasizes candidate experience in SCORM/xAPI, API integrations, reporting & analytics, stakeholder management, and experience working with sales enablement tools.

Keywords: Sales Learning System Administrator, LMS Administrator, Sales Enablement, Learning Management System, LMS/LXP, SCORM, xAPI, LTI, API Integrations, sales onboarding, certifications, Learning Experience Platform

📈 Career Progression

Typical Career Path

Entry Point From:

LMS Administrator or LMS Coordinator with experience supporting enterprise learning platforms.
Sales Enablement Specialist or Training Coordinator with exposure to content operations and tooling.
Sales Operations Analyst who has worked on enablement systems, CRM integrations, or data reporting.

Advancement To:

Senior Sales Learning Systems Administrator or LMS Lead
Sales Enablement Manager or Manager, Sales Learning & Development
Director of Sales Learning & Effectiveness or Head of Sales Enablement Technology

Lateral Moves:

Sales Operations Manager (specializing in process and tooling)
Learning Experience Designer or Instructional Designer (focus on content and pedagogy)
Technical Program Manager for Enablement Platforms

Core Responsibilities

Primary Functions

Lead the administration and operational support of the sales learning management system (LMS/LXP), including user provisioning, course and curriculum creation, enrollment rules, certifications, permissions, and lifecycle management for global sales teams.
Configure, maintain, and optimize tracking standards (SCORM, AICC, xAPI/Tin Can) and ensure all learning content is packaged and tested to report completion, mastery, and assessment results accurately.
Design and maintain integrations between the LMS and critical sales systems (CRM such as Salesforce, content platforms like Seismic/Showpad, identity providers via SSO/SAML, and HRIS for onboarding automation) using APIs, middleware, or native connectors.
Manage course creation workflows and collaborate with instructional designers and subject-matter experts to publish high-quality, branded sales training content using authoring tools (Articulate Storyline, Rise, Captivate) while enforcing version control and QA processes.
Build and maintain automated enrollment rules, assignment plans, learning paths, and certification programs aligned to role-based curricula and quota attainment, ensuring sales roles receive timely, relevant training.
Monitor, troubleshoot, and resolve technical issues reported by learners or stakeholders, including playback errors, content import failures, reporting discrepancies, and access/permission problems to minimize learner downtime.
Own data integrity and reporting for sales learning metrics by developing dashboards and scheduled reports (using SQL, Tableau, Power BI, or native LMS analytics) that measure engagement, completion rates, time-to-productivity, certification status, and skill gaps.
Implement and uphold learner segmentation, tagging, and competency frameworks to enable personalized experiences and targeted learning campaigns for sellers, managers, and channel partners.
Lead migration projects for content or platforms (LMS-to-LMS or onboarding a new LXP), including requirements analysis, mapping of learning objects, data migration, UAT, stakeholder communication, and cutover planning.
Manage content localization and variant distribution workflows across regions, coordinating with translators, localization vendors, and global enablement teams to ensure consistent learning experiences.
Define and document SOPs, runbooks, and configuration standards for the sales learning stack to increase operational efficiency and reduce single-point-of-failure risks.
Conduct regular audits of learning programs and platform configurations to ensure compliance with regulatory standards (where applicable), internal governance, and data privacy requirements (GDPR, CCPA).
Partner with Sales Enablement, Sales Leadership, HR, and Revenue Operations to prioritize platform enhancements and roadmap items that directly impact sales outcomes and learner engagement.
Drive continuous improvement initiatives by A/B testing content delivery models, microlearning interventions, and nudges to increase completion and knowledge retention among sales reps.
Manage vendor relationships for LMS, LXP, authoring tools, and third-party content providers, including contract renewals, escalation management, and feature roadmap alignment.
Coordinate and deliver technical onboarding and training for admins, managers, and power users on how to use the LMS/LXP effectively to assign and evaluate learning outcomes.
Ensure seamless single sign-on (SSO) and role-based access control by configuring SAML/SSO, SCIM provisioning, and directory integrations, and by partnering with IT/security for audits and pentests.
Lead incident postmortems and propose remediation plans for recurring issues, while measuring SLA adherence for support requests and platform availability.
Monitor platform usage patterns and funnel metrics to identify content bottlenecks or drop-off points in learning journeys, then collaborate with designers to optimize flow and microcontent.
Support certification and accreditation programs end-to-end, including exam set-up, proctoring integrations, security measures, and renewal logic to validate seller readiness on products and processes.
Create and maintain exportable learning packages, backups, and metadata inventories to support business continuity, audits, and compliance reporting.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis.
Contribute to the organization's data strategy and roadmap.
Collaborate with business units to translate data needs into engineering requirements.
Participate in sprint planning and agile ceremonies within the data engineering team.
Provide technical guidance and best practices to enablement content creators on how to structure content for analytics and modular reuse.
Assist with pilot programs for new enablement technologies and proof-of-concept evaluations.
Facilitate stakeholder workshops to gather requirements for curriculum design, reporting needs, and integration priorities.
Coordinate cross-functional communication plans when launching new learning programs or system-wide changes.

Required Skills & Competencies

Hard Skills (Technical)

Learning Management System administration (Docebo, Cornerstone, SAP Litmos, Moodle, Canvas, or similar) — expert configuration and operational management.
Experience with Sales Learning Platforms and Enablement tools (MindTickle, Seismic, Showpad, Highspot) and ability to integrate content workflows with LMS.
Proficiency with e-learning standards and packaging formats: SCORM 1.2 / 2004, xAPI (Tin Can), AICC, and LTI.
API integration experience (RESTful APIs), middleware (Zapier, Workato, Mulesoft), and ability to create/maintain integration scripts for CRM/LMS syncs.
Strong reporting and analytics skills: SQL for data extraction, plus visualization tools such as Tableau, Power BI, or Looker to build actionable dashboards for revenue and enablement leaders.
Hands-on experience with identity and access management (SSO/SAML, SCIM, OAuth), role-based permissions, and user provisioning best practices.
Proficient with eLearning authoring tools (Articulate Storyline/Rise, Adobe Captivate, Camtasia) and content version control.
Knowledge of HTML/CSS and basic JavaScript to troubleshoot content playback issues, custom branding, and embed interactive assets.
Familiarity with CRM systems (Salesforce) and understanding of sales processes, territories, and role hierarchies for targeted learning assignments.
Experience managing localization workflows, translations, and content variant distribution across regions and languages.
Competence in project management and Agile methodologies, including backlog grooming, sprint planning, and UAT coordination.
Strong data governance and privacy knowledge including GDPR and CCPA implications for learner data.

Soft Skills

Exceptional stakeholder management with proven ability to translate business needs into technical requirements and prioritize competing requests.
Clear communicator who can explain complex technical constraints to non-technical sales leaders and training teams.
Strong problem-solving mindset with attention to detail and a bias for operational excellence and documentation.
Collaborative team player comfortable working with cross-functional partners in Sales, HR, IT, and Product teams.
Time management and organizational skills to manage multiple projects, deadlines, and ad-hoc support requests.
Continuous improvement orientation with a data-driven approach to optimize learner engagement and business outcomes.
Customer-service mentality to support field sellers and managers with empathy and urgency.
Change management competency to help users adopt new learning tools and workflows.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree in Instructional Design, Education Technology, Information Systems, Computer Science, Business Administration, or related field; or equivalent work experience.

Preferred Education:

Bachelor’s or Master’s degree with coursework or certifications in Learning Technologies, Instructional Design, Human Performance Technology, or IT systems administration.

Relevant Fields of Study:

Instructional Design / Educational Technology
Information Systems / Computer Science
Business Administration / Sales Management
Data Analytics / Applied Statistics
Human Resources / Organizational Development

Experience Requirements

Typical Experience Range:

3–7+ years administering enterprise learning platforms, with at least 2 years supporting sales enablement or revenue-impacting learning programs.

Preferred:

5+ years of progressive experience in LMS/LXP administration and sales enablement tooling for mid-market or enterprise organizations; demonstrated track record of integrations with Salesforce and experience with SCORM/xAPI, analytics, and content lifecycle management.