Torchora
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Key Responsibilities and Required Skills for Sales & Marketing Executive

💰 $55,000 - $85,000 Annually (DOE)

SalesMarketingBusiness DevelopmentLead Generation

🎯 Role Definition

Are you a dynamic, results-oriented professional who excels at the intersection of strategic marketing and proactive sales? We are searching for a talented Sales & Marketing Executive to become a vital part of our ambitious team. In this hybrid role, you will be the engine of our business growth, responsible for both designing and executing innovative marketing campaigns that generate leads, and then personally guiding those leads through the sales funnel to close.

This position is ideal for a self-motivated individual who is both a creative storyteller and a persuasive closer. You will be instrumental in building our brand, connecting with our target audience, and directly contributing to our bottom line. If you are passionate about building lasting relationships and thrive in a role where you can see your efforts translate directly into business success, we encourage you to apply.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator
  • Sales Development Representative (SDR)
  • Junior Account Executive

Advancement To:

  • Senior Sales & Marketing Manager
  • Business Development Manager
  • Regional Sales or Marketing Manager

Lateral Moves:

  • Account Manager
  • Digital Marketing Strategist
  • Brand Manager

Core Responsibilities

Primary Functions

  • Develop, implement, and refine comprehensive sales and marketing strategies to achieve and exceed established revenue targets and business growth objectives.
  • Conduct continuous, in-depth market research to identify emerging market trends, analyze the competitive landscape, and uncover new business opportunities.
  • Manage the entire sales lifecycle, from initial prospecting and lead qualification to conducting product demonstrations, negotiating contracts, and closing deals.
  • Design, execute, and monitor multi-channel digital marketing campaigns, including email marketing, social media, content marketing, and SEO/SEM, to enhance brand visibility and generate a steady stream of inbound leads.
  • Build and diligently maintain a robust sales pipeline using our CRM system (e.g., Salesforce, HubSpot), ensuring all prospect and client interactions are meticulously logged.
  • Cultivate and nurture strong, long-lasting relationships with new and existing clients, key stakeholders, and industry partners to foster loyalty and drive repeat business.
  • Prepare and deliver compelling, persuasive sales presentations, custom proposals, and product demonstrations that are tailored to the specific needs and pain points of prospective clients.
  • Collaborate with the creative and content teams to develop high-impact marketing collateral and sales enablement materials, such as case studies, whitepapers, brochures, and blog posts.
  • Analyze marketing campaign performance, sales funnels, and customer data to generate actionable insights, measure campaign ROI, and optimize future strategies.
  • Represent the company with professionalism and enthusiasm at industry trade shows, conferences, and networking events to promote our brand and build a network of potential leads.
  • Actively manage and grow the company's social media presence on key platforms (e.g., LinkedIn, Twitter) to engage with our community and support social selling initiatives.
  • Provide regular, detailed reports and forecasts on sales pipeline status, sales activity, and marketing campaign KPIs to senior management.
  • Stay current with the latest industry developments, B2B sales methodologies, and digital marketing best practices to ensure our approach remains innovative and effective.
  • Act as a liaison between the market and internal teams, providing customer feedback and market intelligence to the product development team to inform future enhancements.
  • Identify and pursue opportunities for upselling and cross-selling within the existing client base to maximize customer lifetime value.
  • Develop and execute targeted outbound prospecting campaigns, including personalized email outreach and strategic calling, to penetrate key target accounts.
  • Handle contract negotiations with prospective clients, ensuring that all terms and conditions are clearly communicated and align with company policies.
  • Onboard new clients effectively, ensuring a smooth transition from the sales process to account management for a positive initial customer experience.
  • Manage and segment the marketing database to ensure targeted, personalized, and relevant communication with different audience segments.
  • Plan and coordinate promotional events, webinars, and other marketing activities to engage prospects and customers.

Secondary Functions

  • Support the planning and execution of company webinars and virtual client events.
  • Assist in managing relationships and projects with external marketing agencies, freelancers, and vendors.
  • Contribute to the creation and updating of internal sales training materials and playbooks.
  • Participate in team brainstorming sessions to contribute fresh ideas for new marketing and sales initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Software Proficiency: Hands-on experience with platforms like Salesforce, HubSpot, or Zoho CRM for pipeline management and reporting.
  • Digital Marketing & Analytics: Strong understanding of SEO/SEM, Google Analytics, and paid social media advertising principles.
  • Email Marketing Platforms: Proven ability to create and manage campaigns using tools such as Mailchimp, Constant Contact, or Sendinblue.
  • Sales Prospecting Tools: Familiarity with lead generation and sales intelligence software (e.g., LinkedIn Sales Navigator, ZoomInfo).
  • MS Office Suite: Advanced proficiency in PowerPoint for creating compelling presentations and Excel for data analysis and reporting.
  • Content Management Systems (CMS): Basic experience with platforms like WordPress is highly desirable.

Soft Skills

  • Exceptional Communication: Superior verbal, written, and presentation skills, with the ability to articulate value propositions clearly and concisely.
  • Negotiation & Persuasion: A natural ability to influence decision-makers and navigate complex negotiations to achieve mutually beneficial outcomes.
  • Relationship Building: Innate talent for building rapport and establishing long-term, trust-based relationships with clients and partners.
  • Strategic Thinking: Ability to see the big picture, analyze data, and develop effective, goal-oriented strategies.
  • Resilience & Adaptability: A positive, tenacious attitude with the ability to handle rejection and adapt quickly to changing market dynamics.
  • Time Management & Organization: Excellent organizational skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Proactive & Self-Motivated: A "go-getter" mentality with a strong internal drive to succeed without constant supervision.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree in a related field or relevant professional certifications (e.g., HubSpot Inbound Marketing, Google Ads Certification).

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Economics

Experience Requirements

Typical Experience Range:

  • 3-5 years of combined experience in a sales, business development, or marketing role.

Preferred:

  • A demonstrable track record of consistently meeting or exceeding sales quotas and driving successful marketing campaigns.
  • Experience in a B2B, SaaS, or technology-focused environment is a significant advantage.
  • Proven experience managing a full sales cycle from lead generation to close.
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