Torchora
Back to Home

Key Responsibilities and Required Skills for SEO Analyst

💰 $50,000 - $85,000

MarketingDigital MarketingSEOAnalytics

🎯 Role Definition

An SEO Analyst is responsible for monitoring, analyzing, and optimizing a company’s organic search performance. This role involves conducting keyword research, tracking website metrics, performing technical SEO audits, collaborating with content and marketing teams, and implementing strategies to improve search visibility and drive traffic. The SEO Analyst ensures that SEO initiatives align with overall marketing and business goals.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Intern
  • Junior SEO Specialist
  • Marketing Analyst

Advancement To:

  • Senior SEO Analyst
  • SEO Manager
  • Digital Marketing Manager

Lateral Moves:

  • SEM Analyst
  • Content Marketing Analyst

Core Responsibilities

Primary Functions

  • Conduct keyword research and identify opportunities to improve organic search visibility.
  • Perform technical SEO audits, including site structure, page speed, crawlability, and indexing issues.
  • Analyze website traffic, rankings, and other SEO metrics using Google Analytics, Search Console, and SEO tools.
  • Monitor and report on organic search performance, highlighting trends and actionable insights.
  • Collaborate with content teams to optimize on-page elements, including meta tags, headers, and internal links.
  • Assist in developing and implementing link-building strategies and outreach campaigns.
  • Track and assess competitor SEO strategies to identify opportunities and threats.
  • Optimize content and website structure for both desktop and mobile performance.
  • Ensure SEO best practices are followed across all web pages and digital assets.
  • Conduct A/B testing and analyze the impact of SEO changes on performance metrics.
  • Work with development teams to implement technical SEO improvements.
  • Evaluate the effectiveness of SEO campaigns and provide recommendations for enhancements.
  • Identify and resolve issues such as broken links, duplicate content, or crawl errors.
  • Maintain up-to-date knowledge of search engine algorithm changes and SEO trends.
  • Assist in the planning and execution of local SEO initiatives, including Google Business optimization.
  • Monitor backlinks and domain authority to enhance website credibility.
  • Collaborate with social media and PPC teams to integrate SEO strategies with overall marketing efforts.
  • Generate detailed reports and dashboards for senior management and marketing teams.
  • Contribute to content strategy planning to align with SEO objectives.
  • Ensure SEO strategies support business goals, brand visibility, and lead generation.

Secondary Functions

  • Support ad-hoc data requests and exploratory SEO analysis.
  • Contribute to the organization’s digital marketing roadmap and strategy.
  • Collaborate with cross-functional teams to implement website and marketing improvements.
  • Participate in project planning, sprints, and brainstorming sessions to enhance SEO performance.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
  • Advanced knowledge of Google Analytics, Search Console, and web reporting tools.
  • Technical SEO skills, including site architecture, crawl optimization, and schema markup.
  • Experience with keyword research and content optimization strategies.
  • Competence in on-page and off-page SEO tactics.
  • Familiarity with CMS platforms (WordPress, Shopify, Drupal) and HTML/CSS basics.
  • Ability to perform competitive SEO analysis and benchmarking.
  • Knowledge of backlink analysis, link-building strategies, and domain authority metrics.
  • Understanding of local SEO practices and Google Business Profile optimization.
  • Ability to track, report, and interpret SEO KPIs and ROI.

Soft Skills

  • Strong analytical and problem-solving abilities.
  • Excellent communication and collaboration skills.
  • Attention to detail and accuracy in reporting and optimization tasks.
  • Time management and project organization skills.
  • Adaptability to evolving SEO trends and search engine algorithm updates.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

Preferred Education:

  • Certifications in SEO, Digital Marketing, or Analytics (e.g., Google Analytics, SEMrush Academy, HubSpot).

Relevant Fields of Study:

  • Marketing
  • Digital Marketing
  • Communications
  • Business Administration

Experience Requirements

Typical Experience Range:

  • 1–3 years in SEO, digital marketing, or analytics roles.

Preferred:

  • Experience performing technical and on-page/off-page SEO optimizations, using analytics tools to drive measurable improvements in organic traffic and rankings.
Explore More Careers