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Key Responsibilities and Required Skills for an SEO Content Specialist

💰 $65,000 - $90,000

MarketingContentSEODigital Marketing

🎯 Role Definition

As our SEO Content Specialist, you'll be the architect of our digital voice in the search landscape. You're not just writing articles; you're crafting data-informed narratives that answer user questions, solve their problems, and guide them through the customer journey. This position sits at the exciting intersection of marketing, content creation, and data analysis. You will be empowered to own the content lifecycle—from ideation and keyword research to publication, optimization, and performance analysis—directly contributing to our company's growth and market leadership.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Writer / Copywriter
  • Junior SEO Analyst
  • Marketing Coordinator

Advancement To:

  • Senior SEO Content Specialist
  • Content Strategist
  • SEO Manager

Lateral Moves:

  • Digital Marketing Specialist
  • PPC Specialist
  • Social Media Manager

Core Responsibilities

Primary Functions

  • Develop, manage, and execute a comprehensive content calendar that aligns with marketing campaigns, product launches, and strategic SEO objectives.
  • Conduct in-depth keyword research and SERP analysis to identify content gaps, user intent, and new opportunities for driving qualified organic traffic.
  • Write, edit, and publish high-quality, long-form content, including blog posts, articles, landing pages, and case studies that are optimized for search engines and user engagement.
  • Perform regular, systematic content audits on our existing library to identify opportunities for updates, consolidation, or pruning to improve overall SEO performance.
  • Optimize new and existing web pages with on-page SEO best practices, including title tags, meta descriptions, header structure, internal links, and image alt-text.
  • Collaborate closely with the broader marketing, product, and design teams to ensure content is accurate, on-brand, and visually compelling.
  • Create detailed content briefs for freelance writers and internal stakeholders, ensuring clear direction and alignment with SEO goals and brand voice.
  • Monitor and analyze content performance using tools like Google Analytics, Google Search Console, and Ahrefs/SEMrush, providing regular reports on key metrics like traffic, rankings, and conversions.
  • Stay at the forefront of SEO and content marketing trends, Google algorithm updates, and industry best practices to ensure our strategy remains competitive and innovative.
  • Implement and manage a robust internal linking strategy to improve site architecture, user navigation, and the strategic distribution of link equity.
  • Repurpose high-performing content into various formats such as infographics, video scripts, social media carousels, and email newsletters to maximize its reach and impact.
  • Analyze competitor content strategies to uncover their strengths and weaknesses, informing our own approach to gain a competitive edge in the search results.
  • Ensure all content meets high standards of quality, readability, and grammatical accuracy while maintaining a consistent brand tone and voice across all platforms.
  • Work with the web development team to identify and help resolve technical SEO issues that impact content crawlability, indexation, and user experience.
  • Integrate relevant and compelling calls-to-action (CTAs) within content to drive lead generation and guide users effectively through the marketing funnel.
  • Identify and leverage opportunities for building topical authority by creating content clusters and pillar pages around core business themes.

Secondary Functions

  • Support ad-hoc data requests and exploratory analysis to uncover new content opportunities or performance trends.
  • Contribute to the organization's broader SEO strategy and content roadmap, providing insights from a content-centric perspective.
  • Collaborate with the paid media team to ensure messaging consistency and to inform paid campaigns with organic search insights.
  • Participate in sprint planning and agile ceremonies within the marketing team to ensure timely delivery of content projects.

Required Skills & Competencies

Hard Skills (Technical)

  • High proficiency with industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog).
  • Expertise in using Google Analytics and Google Search Console for performance analysis and reporting.
  • Strong experience with Content Management Systems (CMS), particularly WordPress.
  • Deep understanding of on-page SEO, keyword research methodologies, and content optimization techniques.
  • Familiarity with basic HTML for content formatting and optimization within a CMS.
  • Proven ability to use keyword research tools (e.g., Ahrefs Keyword Explorer, AnswerThePublic, AlsoAsked) to inform content strategy.
  • Experience with project management tools like Asana, Trello, or Jira.

Soft Skills

  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and narrative flow.
  • Strong analytical and problem-solving abilities to interpret data, identify trends, and make strategic recommendations.
  • Excellent project management and organizational skills to handle multiple projects and deadlines simultaneously.
  • A high degree of creativity and the ability to generate engaging, original content ideas that resonate with the target audience.
  • Strong collaborative spirit and interpersonal communication skills for working effectively across teams.
  • Adaptability and a genuine passion for learning in the fast-paced, ever-changing digital marketing landscape.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree with relevant SEO, content marketing, or digital marketing certifications.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English
  • Business

Experience Requirements

Typical Experience Range:

  • 3-5 years of direct experience in an SEO-focused content creation or content marketing role.

Preferred:

  • A strong portfolio of published work that demonstrates a proven track record of successfully growing organic traffic and improving search rankings through content.
  • Experience in a B2B/SaaS or competitive e-commerce environment is a significant plus.
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