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Key Responsibilities and Required Skills for Social Media Supervisor

💰 $70,000 - $105,000

MarketingSocial MediaDigital MarketingManagement

🎯 Role Definition

At its core, the Social Media Supervisor is the strategic and operational leader of an organization's social media presence. This individual acts as both a mentor and a strategist, guiding a team of social media specialists to execute campaigns that build brand awareness, foster community engagement, and drive business objectives. You'll be the driving force behind the social media content engine, ensuring brand consistency, innovation, and measurable success across all relevant platforms. This role bridges the gap between high-level marketing strategy and day-to-day execution, requiring a sharp analytical mind, a creative spirit, and exceptional leadership qualities.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Social Media Specialist / Coordinator
  • Content Strategist with a strong social focus
  • Digital Marketing Generalist

Advancement To:

  • Social Media Manager (overseeing a larger team or scope)
  • Digital Marketing Manager
  • Head of Social Media / Director of Social Media

Lateral Moves:

  • Content Marketing Manager
  • Brand Manager
  • Communications Manager

Core Responsibilities

Primary Functions

  • Provide direct leadership, mentorship, and professional development to a team of social media specialists, fostering a collaborative and high-performance culture.
  • Develop, implement, and manage a comprehensive social media strategy that aligns with broader marketing campaigns, brand identity, and overall business goals.
  • Oversee the creation and maintenance of a detailed social media content calendar, ensuring a consistent and engaging stream of content across all platforms.
  • Act as the final gatekeeper for all social media content, ensuring it adheres to brand voice, tone, style guidelines, and legal/compliance standards.
  • Establish and meticulously track key performance indicators (KPIs) across all social channels, such as engagement rate, reach, follower growth, and conversion metrics.
  • Deliver comprehensive performance reports with actionable insights and data-driven recommendations to senior leadership and key stakeholders on a regular basis.
  • Manage and allocate the social media budget, including paid social advertising spend, platform tools, and creator/influencer collaborations, ensuring optimal ROI.
  • Lead the strategy for community management, setting the standard for how the brand engages with its audience, responds to inquiries, and manages customer service escalations.
  • Stay at the forefront of emerging social media trends, platform updates, and new technologies, proactively recommending and testing innovative approaches.
  • Direct the execution of paid social media campaigns from conception to reporting, including audience targeting, A/B testing, and budget optimization.
  • Collaborate cross-functionally with marketing, public relations, creative, and product teams to ensure a cohesive and integrated brand message.
  • Develop and implement a social media crisis communication plan, preparing the team to respond swiftly and appropriately to negative feedback or brand-sensitive situations.
  • Spearhead social listening initiatives to monitor brand sentiment, track competitor activity, and identify opportunities for engagement or content creation.
  • Manage relationships with social media platform representatives, technology vendors, and third-party agencies to maximize platform capabilities and support.
  • Oversee the selection and management of social media management tools and software (e.g., Sprout Social, Hootsuite, Sprinklr) to streamline team workflow.
  • Guide the team in creating platform-specific strategies, recognizing that content on LinkedIn should differ from content on TikTok or Instagram.
  • Define and refine audience personas for each social platform to ensure content and messaging are highly targeted and relevant.
  • Lead brainstorming sessions and creative workshops to generate fresh and innovative campaign ideas that will capture audience attention.
  • Develop influencer and creator partnership strategies, from identification and outreach to campaign execution and performance analysis.
  • Ensure all social media activities are optimized for search engines (SEO) and drive qualified traffic back to the company's website or other digital properties.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new audience or content insights.
  • Contribute to the organization's broader digital marketing strategy and campaign roadmap.
  • Collaborate with the brand and PR teams to translate key announcements and narratives into compelling social media content.
  • Participate in sprint planning and agile ceremonies if the marketing team operates within an agile framework.

Required Skills & Competencies

Hard Skills (Technical)

  • Social Media Management Platforms: Expert-level proficiency in enterprise-level tools like Sprout Social, Khoros, Sprinklr, or Hootsuite.
  • Paid Social Advertising: Deep knowledge of ad platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and X Ads, including targeting, bidding strategies, and pixel implementation.
  • Social Analytics & Reporting: Ability to interpret and report on data from native platform analytics (Meta Business Suite, TikTok Analytics, etc.) and third-party tools.
  • Web Analytics Platforms: Proficiency with Google Analytics (GA4) to track referral traffic, user behavior, and conversions originating from social media.
  • Content Creation & Editing Tools: Familiarity with design tools like Canva or Adobe Express and basic video editing software.
  • SEO Principles: Strong understanding of how social media activity impacts search engine rankings and how to optimize for it.
  • Community Management: Proven techniques for engaging with an online community, moderating user-generated content, and handling customer service issues.
  • Influencer Marketing Platforms: Experience using platforms like Grin, Upfluence, or CreatorIQ to manage influencer campaigns.
  • Project Management Software: Competency in tools like Asana, Trello, or Monday.com to manage team workflows and content calendars.
  • Social Listening Tools: Experience leveraging tools like Brandwatch or Talkwalker to monitor brand sentiment and competitive landscape.

Soft Skills

  • Leadership & Mentorship: A genuine passion for developing talent, providing constructive feedback, and empowering a team to succeed.
  • Strategic Thinking: The ability to see the big picture, connect social media initiatives to business objectives, and plan for the long term.
  • Exceptional Communication: Clear and concise written and verbal communication skills, with the ability to present complex data to non-experts.
  • Creativity & Innovation: A knack for generating original ideas and thinking outside the box to create thumb-stopping content.
  • Analytical & Data-Driven: A strong aptitude for digging into data, identifying trends, and using insights to make informed decisions.
  • Adaptability & Resilience: Thrives in a fast-paced environment and can pivot strategy quickly in response to performance data or changing trends.
  • Collaborative Spirit: Excels at working with diverse, cross-functional teams to achieve shared goals.
  • Problem-Solving: Proactive in identifying potential issues and resourceful in finding effective solutions.
  • Time Management & Organization: Meticulous attention to detail and the ability to manage multiple projects and deadlines simultaneously.
  • Audience Empathy: An intuitive understanding of what motivates, interests, and engages the target audience.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree in a relevant field.

Preferred Education:

  • Master’s Degree or relevant professional certifications (e.g., Meta Certified Digital Marketing Associate, Sprout Social Certified Professional).

Relevant Fields of Study:

  • Marketing
  • Communications
  • Public Relations
  • Journalism
  • Business Administration

Experience Requirements

Typical Experience Range:

  • 4-7 years of progressive experience in social media marketing, content creation, and digital strategy. A minimum of 1-2 years of direct or indirect people leadership, mentorship, or team lead experience is essential.

Preferred:

  • Experience managing social media for a well-known brand in a similar industry, with a proven track record of growing an engaged audience and leading a team.
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