Torchora
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Key Responsibilities and Required Skills for Technical Marketing Engineer

💰 $110,000 - $175,000

MarketingEngineeringPre-SalesSales Engineering

🎯 Role Definition

The Technical Marketing Engineer (TME) is a technologist with a passion for storytelling and a deep understanding of our customers' challenges. This individual serves as the primary technical expert for our product portfolio within the marketing organization. The TME's mission is to clearly articulate the technical value and differentiation of our solutions, translating complex features into tangible business benefits. By creating compelling technical content, enabling our sales teams, and engaging with the technical community, the TME plays a pivotal role in driving product adoption and establishing market leadership. This is a hands-on role for someone who loves to build, demonstrate, and explain cutting-edge technology.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Sales Engineer / Solutions Engineer
  • Professional Services Consultant / Implementation Specialist
  • Senior Product Support Engineer / Escalation Engineer
  • Software or Network Engineer with strong communication skills

Advancement To:

  • Senior or Principal Technical Marketing Engineer
  • Product Manager
  • Sales Engineering Manager or Director
  • Solutions Architect

Lateral Moves:

  • Product Manager
  • Developer Advocate / Evangelist
  • Solutions Architect

Core Responsibilities

Primary Functions

  • Develop and maintain a deep technical understanding of the company's product suite and the underlying technologies.
  • Design, build, and maintain compelling and technically accurate product demonstrations, labs, and proof-of-concept environments for both pre-sales and post-sales scenarios.
  • Create a wide range of technical marketing content, including white papers, solution briefs, technical blogs, deployment guides, and best practice documents.
  • Produce engaging video content, such as product demos, feature overviews, and technical tutorials, for use on our website, social media, and sales enablement platforms.
  • Act as a subject matter expert and compelling presenter at industry trade shows, conferences, webinars, and customer-facing events.
  • Develop and deliver technical training materials and workshops to enable our global sales, sales engineering, and channel partner teams.
  • Conduct in-depth, hands-on competitive analysis to understand and articulate our key technical differentiators against competing solutions.
  • Collaborate closely with Product Management and Engineering to provide feedback from the field, influencing the product roadmap and future feature development.
  • Serve as the technical conscience of the marketing team, ensuring all outbound messaging is accurate, credible, and technically sound.
  • Build and nurture relationships with industry analysts, technical press, and key influencers by providing them with technical briefings and demonstrations.
  • Support high-stakes sales opportunities by providing deep technical expertise, custom demonstrations, and assistance with proof-of-concept engagements.
  • Author and publish technical articles in industry-leading publications and communities to build thought leadership and brand credibility.
  • Create and manage the technical bill of materials (BOM) for demonstration pods and lab environments, ensuring they are current and functional.
  • Translate complex technical concepts and product features into clear, concise, and compelling value propositions for both technical and non-technical audiences.
  • Develop and script "day-in-the-life" scenarios and use cases that resonate with target personas like network engineers, security analysts, or DevOps professionals.

Secondary Functions

  • Support ad-hoc data requests and exploratory analysis related to competitive win/loss rates and feature adoption.
  • Contribute to the organization's go-to-market strategy by providing insights on technical market trends and customer requirements.
  • Collaborate with the broader marketing team to ensure technical accuracy and consistency across all campaigns, web content, and collateral.
  • Participate in sprint planning and agile ceremonies within the product and engineering teams to stay abreast of new developments.
  • Act as an internal resource for customer support and professional services on complex technical issues or new product introductions.
  • Monitor online technical communities, forums, and social media to identify trends, answer questions, and represent the company's technical voice.

Required Skills & Competencies

Hard Skills (Technical)

  • Network & Security Fundamentals: Deep understanding of TCP/IP, routing, switching, firewalls, VPNs, IDS/IPS, and other core networking and security concepts.
  • Cloud Platforms: Hands-on experience with major cloud providers (AWS, Azure, GCP), including IaaS, PaaS, and networking/security services within those platforms.
  • Scripting & Automation: Proficiency in at least one scripting language (e.g., Python, Bash) for task automation, API integration, and creating demo tools.
  • Virtualization Technologies: Strong working knowledge of virtualization platforms like VMware vSphere, KVM, and container technologies like Docker and Kubernetes.
  • Operating Systems: Expertise in managing and troubleshooting Linux and Windows Server environments.
  • API Integration: Experience working with REST APIs for product integration and automation.
  • Demonstration Craft: Ability to build and manage complex, multi-product lab environments for repeatable and compelling demonstrations.

Soft Skills

  • Technical Storytelling: The ability to weave technical features into a compelling narrative that addresses customer pain points and business outcomes.
  • Exceptional Communication: Superior written and verbal communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
  • Collaboration & Teamwork: A natural ability to work cross-functionally with teams like engineering, product management, sales, and marketing.
  • Public Speaking & Presentation: Confidence and skill in presenting to both small, intimate groups and large audiences at major industry events.
  • Self-Directed & Proactive: A high degree of initiative and the ability to manage multiple projects simultaneously in a fast-paced environment with minimal supervision.
  • Analytical Problem-Solving: A methodical approach to troubleshooting technical issues and analyzing competitive landscapes.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a technical field or equivalent, demonstrable practical experience in a related role.

Preferred Education:

  • Master's Degree in Computer Science, Engineering, or a related discipline.
  • Relevant industry certifications (e.g., CISSP, CCIE, AWS/Azure certifications) are highly desirable.

Relevant Fields of Study:

  • Computer Science / Computer Engineering
  • Electrical Engineering
  • Information Technology / Information Systems

Experience Requirements

Typical Experience Range:

  • 5-10 years of experience in a technical, customer-facing role.

Preferred:

  • Direct experience as a Technical Marketing Engineer, Sales Engineer, Solutions Architect, or Professional Services Consultant in the cybersecurity, networking, or cloud computing industry is strongly preferred. A proven portfolio of created content (e.g., blog posts, videos, white papers) is a significant plus.
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