Torchora
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Technical SEO Executive

💰 $50,000 - $75,000

MarketingSEODigital MarketingTechnology

🎯 Role Definition

As a Technical SEO Executive, you are the architect of our website's search engine performance. You will be responsible for the foundational elements that allow search engines to crawl, index, and understand our digital properties effectively. Reporting to the SEO Manager, your primary mission is to conduct in-depth technical audits, identify performance bottlenecks, and collaborate with development and content teams to implement solutions that drive measurable organic traffic growth. This is a hands-on role for a curious and tenacious problem-solver who thrives on data and loves to stay ahead of the ever-evolving world of search engine algorithms.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior SEO Analyst / SEO Assistant
  • Digital Marketing Coordinator with a technical focus
  • Web Developer with an interest in marketing

Advancement To:

  • Senior Technical SEO Executive / Specialist
  • Technical SEO Manager
  • Head of SEO / SEO Director

Lateral Moves:

  • SEO Strategist
  • Digital Analyst / Web Analyst
  • Conversion Rate Optimization (CRO) Specialist

Core Responsibilities

Primary Functions

  • Conduct comprehensive technical SEO audits on our web properties to identify and rectify issues related to crawling, indexing, rendering, and website architecture.
  • Analyze, monitor, and devise strategies to improve Core Web Vitals (LCP, FID, CLS) and overall website page speed for a better user experience and search ranking.
  • Manage and optimize the website's crawl budget through log file analysis, strategic use of robots.txt, and efficient XML sitemap management.
  • Diagnose and resolve complex indexation problems using tools like Google Search Console to ensure all critical pages are present and correctly represented in search results.
  • Develop, implement, and validate structured data markup (Schema.org, JSON-LD) to enhance search result listings and generate rich snippets.
  • Plan and execute the technical SEO components of website migrations, domain changes, and platform updates to ensure minimal disruption to organic traffic and rankings.
  • Audit and provide actionable recommendations for JavaScript-heavy websites, ensuring content is fully accessible and rendered correctly for search engine crawlers.
  • Perform deep-dive competitor analysis from a technical perspective to uncover strategic opportunities and benchmark our performance.
  • Formulate and implement a robust internal linking strategy to distribute link equity effectively and improve information architecture.
  • Monitor and analyze server logs to understand search engine crawler behavior, identify inefficiencies, and spot potential technical issues before they impact performance.
  • Ensure the website is fully optimized for mobile-first indexing, addressing mobile usability issues and ensuring a seamless experience across all devices.
  • Manage canonicalization and redirect strategies (301s, 302s) to prevent duplicate content issues and consolidate ranking signals.
  • Develop and maintain comprehensive dashboards and performance reports to track key technical SEO metrics and communicate progress to stakeholders.
  • Collaborate closely with development, UX, and content teams to translate SEO requirements into actionable development tickets and ensure best practices are integrated into workflows.
  • Stay at the forefront of the SEO industry by constantly monitoring algorithm updates, emerging trends, and new tools.
  • Provide technical SEO support for international websites, including the correct implementation and management of hreflang tags.
  • Analyze and troubleshoot page rendering issues to ensure parity between what users and search engines see, especially on sites using client-side rendering.
  • Assist in the identification and recovery process from any manual or algorithmic search engine penalties.
  • Define and implement a robust image optimization strategy, including file compression, descriptive file names, and appropriate ALT text usage.
  • Work with the content team to ensure on-page elements like title tags, meta descriptions, and header tags are optimized according to best practices and keyword strategy.
  • Utilize APIs from various SEO and analytics platforms to automate data gathering and streamline reporting processes.
  • Educate internal teams and stakeholders on the importance of technical SEO, providing training and documentation to foster an SEO-aware culture.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering team.

Required Skills & Competencies

Hard Skills (Technical)

  • Advanced proficiency with industry-standard SEO tools (e.g., Screaming Frog, Ahrefs, SEMrush, Moz, Botify, DeepCrawl).
  • Expert-level knowledge of Google Search Console, Google Analytics, and Google Tag Manager.
  • Strong working knowledge of HTML, CSS, and JavaScript and their impact on search visibility.
  • Proven experience with log file analysis and interpretation.
  • Deep understanding of Core Web Vitals and website performance optimization techniques.
  • Expertise in implementing various types of structured data (Schema.org) using JSON-LD.
  • Demonstrable experience successfully managing the technical SEO aspects of large-scale website migrations.
  • Familiarity with various Content Management Systems (CMS) like WordPress, Shopify, or enterprise-level platforms (e.g., AEM).
  • Solid understanding of server response codes, redirect implementation, and advanced canonicalization strategies.
  • Knowledge of different page rendering methods (Server-Side Rendering, Client-Side Rendering, Dynamic Rendering) and their SEO implications.
  • Proficiency in using spreadsheet software like Excel or Google Sheets for data manipulation and analysis.

Soft Skills

  • Exceptional analytical, problem-solving, and critical-thinking abilities.
  • Strong communication skills, capable of explaining complex technical topics to non-technical audiences.
  • Meticulous attention to detail and a highly organized approach to project management.
  • A proactive, self-starter mentality with an insatiable curiosity for all things SEO.
  • A collaborative spirit with a proven ability to work effectively in cross-functional teams.
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced environment.
  • Tenacity and persistence in diagnosing and resolving complex technical challenges.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree in a relevant field or equivalent professional experience.

Preferred Education:

  • Bachelor's or Master's Degree in a quantitative or technical field.

Relevant Fields of Study:

  • Marketing / Digital Marketing
  • Computer Science / Information Technology
  • Business Analytics

Experience Requirements

Typical Experience Range:

  • 2-4 years of dedicated, hands-on experience in a technical SEO-focused role.

Preferred:

  • Experience working on large-scale, complex, or enterprise-level websites.
  • A background in either an agency setting managing multiple clients or a fast-paced in-house team is highly advantageous.
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