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Key Responsibilities and Required Skills for Technical SEO Manager

💰 $100,000 - $150,000

MarketingSEODigital MarketingTechnology

🎯 Role Definition

This role requires a highly skilled and strategic Technical SEO Manager to join our dynamic digital marketing team. This pivotal role serves as the technical foundation of our organic growth strategy, responsible for diagnosing, prioritizing, and resolving complex technical SEO issues across our web properties. The ideal candidate is a master of search engine algorithms, website architecture, and data analysis, capable of translating technical insights into actionable strategies. You will collaborate closely with our engineering, product, and content teams to ensure our websites are perfectly optimized for both search engines and users, ultimately driving significant increases in organic traffic and revenue.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior SEO Specialist / SEO Analyst
  • Web Developer (with a focus on marketing/SEO)
  • Digital Marketing Manager (with a strong technical background)

Advancement To:

  • Director of SEO / Head of SEO
  • Head of Organic Growth
  • Senior Manager, Digital Strategy

Lateral Moves:

  • Product Manager (Site Experience / Growth)
  • Web Analytics Manager
  • Digital Marketing Director

Core Responsibilities

Primary Functions

  • Conduct comprehensive technical SEO audits on large-scale websites, identifying and prioritizing issues related to crawlability, indexation, rendering, site architecture, and performance.
  • Develop and execute a detailed technical SEO roadmap, aligning with product and engineering sprints to ensure SEO best practices are baked into the development lifecycle.
  • Analyze server log files to understand search engine crawler behavior, identify wasted crawl budget, and provide actionable recommendations for optimization.
  • Lead the strategy and implementation of advanced schema markup (JSON-LD) to enhance search engine understanding and secure rich snippets for key content and product pages.
  • Monitor and improve Core Web Vitals and other site performance metrics, working directly with development teams to implement fixes that enhance user experience and search rankings.
  • Own the technical execution of complex projects like website migrations, domain consolidations, and platform changes, creating detailed redirect maps and validation plans to mitigate any risk to organic traffic.
  • Define and govern the international SEO strategy, including the proper implementation and maintenance of hreflang tags, ccTLD/gTLD strategy, and other localization signals.
  • Troubleshoot and resolve complex indexation problems stemming from JavaScript rendering, canonicalization conflicts, parameter handling, or incorrect directives.
  • Serve as the internal subject matter expert on search engine algorithm updates, communicating potential impacts and strategic adjustments to key stakeholders across the business.
  • Formulate and manage a sophisticated internal linking strategy to optimize the flow of link equity, improve content discoverability, and strengthen topical authority.
  • Manage the health and optimization of XML sitemaps, robots.txt files, and meta robot tags to ensure efficient and effective communication with search engine crawlers.
  • Create and maintain detailed technical SEO documentation, best practice guidelines, and training materials to evangelize SEO across the organization.
  • Utilize a suite of advanced SEO tools like Screaming Frog, Botify, DeepCrawl, and custom scripts for large-scale crawling and in-depth site analysis.
  • Partner with the content and UX teams to ensure that new site features, page templates, and content formats are structurally sound and optimized for search visibility from inception.
  • Develop and maintain insightful dashboards and reports to track and communicate key technical SEO KPIs, including crawl errors, indexation status, site speed, and their impact on organic performance.
  • Perform in-depth technical analysis of competitor websites to benchmark performance and identify strategic opportunities and potential threats.
  • Consult on the SEO implications of using JavaScript frameworks (e.g., React, Angular), advocating for solutions like server-side rendering (SSR) or dynamic rendering where necessary.
  • Investigate and lead the recovery efforts for any manual actions or algorithmic penalties, developing a clear and effective resolution plan.
  • Author clear, concise technical requirements and user stories for development tickets related to SEO, ensuring they are accurately implemented by engineering teams.
  • Act as the key liaison between the marketing department and technical teams, translating marketing goals into engineering tasks and vice versa.
  • Evaluate and recommend new tools, technologies, and processes to continually improve the efficiency and effectiveness of our technical SEO program.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new organic growth opportunities.
  • Contribute to the organization's broader data strategy and roadmap, particularly where it intersects with web analytics and search data.
  • Collaborate with business units to translate data needs into engineering and reporting requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering and web development teams.
  • Provide SEO-focused data analysis to support business cases for new features or site improvements.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-level proficiency with enterprise SEO tools such as Screaming Frog, Botify, DeepCrawl, and/or Sitebulb.
  • Deep, hands-on knowledge of Google Search Console and Bing Webmaster Tools, including their APIs.
  • Strong command of core web technologies including HTML5, CSS3, and JavaScript, and a thorough understanding of their impact on SEO.
  • Proven experience with log file analysis to diagnose crawl behavior and technical issues.
  • Advanced knowledge of schema.org and experience implementing structured data using JSON-LD.
  • Expertise in using website performance measurement tools like Google Lighthouse, PageSpeed Insights, and WebPageTest.
  • Proficiency in data analysis and visualization using tools like Google Analytics, Adobe Analytics, Looker Studio (Data Studio), or Tableau.
  • Solid understanding of server-side concepts, including HTTP status codes, redirect logic, caching, and CDN configuration.
  • Demonstrable experience managing the technical aspects of complex site migrations and developing robust redirect strategies.
  • In-depth knowledge of international SEO factors, including hreflang, content targeting, and ccTLD/gTLD management.
  • Familiarity with the SEO challenges of JavaScript frameworks (React, Angular, Vue.js) and rendering solutions (SSR, Dynamic Rendering).

Soft Skills

  • Exceptional communication skills, with a proven ability to explain complex technical concepts to non-technical audiences and executive leadership.
  • Strong analytical, quantitative, and problem-solving skills with a high attention to detail.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  • A highly collaborative and influential team player, adept at working with cross-functional teams like Engineering, Product, and Content.
  • A natural curiosity and passion for staying at the forefront of the ever-evolving search industry.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's or Master's Degree in Marketing, Computer Science, Information Systems, or Data Science.

Relevant Fields of Study:

  • Marketing
  • Computer Science
  • Information Systems
  • Business Analytics

Experience Requirements

Typical Experience Range:

  • 5-8 years of dedicated experience in an SEO role, with at least 3-4 years heavily focused on technical SEO.

Preferred:

  • Proven track record of improving organic search performance for large-scale, complex websites (e.g., e-commerce with millions of SKUs, global publishing sites, or enterprise SaaS).
  • Experience working within an agile development environment and using project management tools like Jira or Asana.
  • Previous experience in a mentorship or leadership capacity is highly desirable.
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