Text Consultant | Torchora

🎯 Role Definition

A Text Consultant is the architect of an organization's written communication. This role is pivotal in bridging the gap between complex business goals and clear, compelling, and user-centric language. More than just a writer, a Text Consultant strategizes, designs, and refines every word a user interacts with, from the microcopy in an app to comprehensive content ecosystems. They are the guardians of brand voice and the champions of clarity, ensuring that every piece of text not only informs but also guides, persuents, and builds trust. In our increasingly digital world, your expertise as a Text Consultant directly shapes the user experience, drives engagement, and achieves critical business outcomes.

📈 Career Progression

Typical Career Path

Entry Point From:

Content Writer / Copywriter
Technical Writer
Journalist
Marketing Coordinator

Advancement To:

Senior or Principal Text Consultant
Content Strategy Lead / Manager
Director of Content Design
Head of UX Content

Lateral Moves:

UX Researcher
Product Marketing Manager
Brand Strategist

Core Responsibilities

Primary Functions

Develop and champion comprehensive, multi-channel content strategies that align with overarching business objectives, user needs, and brand identity.
Author and refine clear, concise, and impactful user interface (UI) text, including microcopy, onboarding flows, error messages, and CTAs to create intuitive and seamless user journeys.
Conduct thorough content audits, inventories, and gap analyses to identify weaknesses and opportunities for improving content effectiveness, relevance, and findability.
Collaborate deeply with cross-functional partners, including UX/UI designers, product managers, researchers, and engineers, to build user-centered product experiences from initial concept to final launch.
Establish, document, and evangelize a consistent brand voice and tone, creating and maintaining robust style guides and content governance documentation for organizational use.
Utilize a blend of qualitative user research, quantitative data, and A/B testing results to make informed content decisions and iteratively optimize copy for performance and user comprehension.
Translate highly complex technical subjects, product features, and business logic into simple, elegant, and easily understandable language for both novice and expert audiences.
Implement and enforce SEO and accessibility (WCAG) best practices across all digital content to ensure maximum organic reach, inclusivity, and a positive experience for all users.
Define and manage the entire content lifecycle, including processes for ideation, creation, review, publication, performance tracking, and eventual archival or updating.
Act as a subject matter expert, advising key stakeholders and leadership on best practices for information architecture, content modeling, and effective use of content management systems (CMS).
Design and manage content taxonomies, metadata frameworks, and strategic tagging systems to enhance content discoverability, personalization, and reuse.
Lead and facilitate content-focused workshops, design sprints, and brainstorming sessions with internal teams to align on messaging, narrative, and strategic direction.
Develop sophisticated content models and structured content strategies that enable efficient, scalable content delivery across diverse platforms and future technologies.
Consult directly with clients or internal departments to diagnose their communication challenges, understand their audience, and propose effective, text-based strategic solutions.
Mentor junior writers, content designers, and other contributors, providing constructive feedback and coaching to elevate the overall quality of content across the company.
Stay at the forefront of industry trends, including the impact of AI/LLMs, emerging UX patterns, and new best practices in content strategy and digital communication.
Partner closely with legal, risk, and compliance teams to ensure all public-facing content is accurate, on-brand, and fully compliant with all relevant regulations.
Develop and monitor key performance indicators (KPIs) and content metrics to measure the effectiveness of content initiatives and clearly demonstrate their return on investment (ROI).
Create and map out compelling narrative arcs and storytelling frameworks that connect emotionally with users, build brand affinity, and reinforce core company values.
Design and write scripts for conversational interfaces, such as chatbots and voice assistants, ensuring a natural, helpful, and brand-aligned user interaction.
Advocate for the user at every stage of the product development process, using words to make complex systems feel simple, human, and trustworthy.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis to uncover content insights.
Contribute to the organization's broader data and content strategy roadmap.
Collaborate with business units to translate their communication needs into actionable content and engineering requirements.
Participate in sprint planning, retrospectives, and other agile ceremonies within the product and engineering teams.

Required Skills & Competencies

Hard Skills (Technical)

UX Writing & Microcopy: Mastery of crafting concise, clear, and purposeful text for user interfaces, including buttons, error messages, and tooltips.
Content Strategy & Modeling: Ability to develop strategic plans for content creation, delivery, and governance, including structured content models.
Information Architecture (IA): Expertise in organizing, structuring, and labeling content in an effective and sustainable way to enhance findability and user understanding.
SEO Best Practices: Deep understanding of on-page and technical SEO principles to optimize content for search engine visibility and user intent.
CMS Expertise: Proficiency with modern headless or traditional Content Management Systems (e.g., Contentful, Strapi, AEM, WordPress).
User Research & Usability Testing: Skill in conducting or interpreting user research (interviews, surveys) and participating in usability tests to validate content.
A/B Testing & Data Analysis: Competence in setting up, running, and analyzing content experiments to make data-driven decisions.
Familiarity with Design Tools: Experience working within design and prototyping tools like Figma or Sketch to collaborate effectively with designers.
AI Content Tools & Prompt Engineering: Knowledge of how to leverage AI writing assistants and language models ethically and effectively to augment the creative process.
Web Accessibility (WCAG): Strong knowledge of accessibility standards to ensure content is usable by people with disabilities.
Copywriting: Foundational excellence in writing persuasive and engaging copy for marketing, sales, and brand communications.

Soft Skills

Empathy & User-Centricity: A deep-seated ability to understand and advocate for the user's perspective, needs, and pain points.
Exceptional Communication: Articulate, precise, and persuasive communication skills, both written and verbal, with an ability to tailor the message to any audience.
Collaboration & Influence: The capacity to work seamlessly with diverse, cross-functional teams and influence decisions without direct authority.
Strategic Thinking: The ability to see the bigger picture, connect content initiatives to business goals, and anticipate future challenges and opportunities.
Stakeholder Management: Skill in building relationships, managing expectations, and communicating with stakeholders at all levels of the organization.
Problem-Solving: A proactive and analytical approach to identifying communication problems and devising elegant, effective solutions.
Meticulous Attention to Detail: An eagle eye for grammar, spelling, punctuation, and consistency that ensures a polished final product.
Adaptability & Learning Agility: A curious mindset and the flexibility to adapt to new technologies, changing project requirements, and evolving best practices.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience in a related field.

Preferred Education:

Master's Degree in a relevant discipline.

Relevant Fields of Study:

Communications / Journalism
English / Creative Writing
Human-Computer Interaction (HCI)
Marketing
Library and Information Science

Experience Requirements

Typical Experience Range: 5-10+ years

Preferred: Demonstrable experience in a senior content strategy, content design, or UX writing role, ideally within a technology, SaaS, or digital agency environment. A strong portfolio showcasing a range of work—from UI/UX copy to long-form strategic documents—is highly valued.