Key Responsibilities and Required Skills for Treasury Sales Associate

🎯 Role Definition

As a Treasury Sales Associate, you are the essential engine of our Treasury Management sales team. You will partner directly with senior Treasury Sales Officers (TSOs) to cultivate, manage, and expand key corporate client relationships by providing critical support throughout the entire sales lifecycle. This position is a launchpad for a successful career in corporate finance, offering a unique opportunity to develop deep product expertise, hone your client-facing and analytical skills, and make a direct impact on our business growth. You will be instrumental in analyzing client needs, crafting tailored solutions, and ensuring a seamless and exceptional client experience from initial proposal to full implementation and beyond.

📈 Career Progression

Typical Career Path

Entry Point From:

Financial Analyst or Credit Analyst
Commercial or Corporate Banking Rotational Program Graduate
Client Service Specialist in Treasury or Commercial Banking

Advancement To:

Treasury Sales Officer (TSO) / Treasury Management Officer (TMO)
Assistant Vice President (AVP), Treasury Sales
Commercial or Corporate Relationship Manager

Lateral Moves:

Treasury Product Management
Implementation & Onboarding Specialist

Core Responsibilities

Primary Functions

Support senior Treasury Sales Officers in all aspects of managing and growing a portfolio of corporate and commercial clients by actively participating in the end-to-end sales process.
Prepare comprehensive and customized client proposals, formal presentations, and detailed Request for Proposal (RFP) responses for a full suite of treasury management solutions.
Conduct in-depth financial analysis of client operations, including account analysis reviews, pro-forma pricing models, and cash flow modeling to identify client needs and demonstrate tangible value.
Act as a key point of contact for client inquiries, providing exceptional service and timely resolution for complex issues related to treasury products, billing, and daily operations.
Proactively identify and qualify cross-selling and up-selling opportunities within the existing client base by developing a deep understanding of their evolving business needs and industry trends.
Coordinate and project-manage the complete client implementation and onboarding process, serving as the central liaison between the client, sales, operations, product, and technology teams.
Manage and diligently maintain the sales pipeline, ensuring all client activities, deal progression, and communication are accurately tracked in CRM systems like Salesforce.
Develop and maintain expert-level knowledge of the bank's treasury management products and services, including payables, receivables, liquidity management, fraud prevention, and information reporting.
Assist in creating sophisticated and competitive pricing strategies and models that align with client objectives while meeting the bank's profitability and risk management targets.
Partner closely with Relationship Managers, Credit Analysts, and other banking partners to develop and execute integrated client relationship strategies and joint calling efforts.
Prepare, review, and finalize all client-facing documentation, including service agreements, implementation forms, and legal contracts, ensuring accuracy, compliance, and professional presentation.
Facilitate client training sessions and product demonstrations, both remotely and in-person, to ensure successful product adoption and client self-sufficiency.
Monitor and analyze client portfolio data to track revenue growth, product penetration, relationship profitability, and overall client satisfaction and health.
Ensure all sales and client activities strictly adhere to internal policies, regulatory requirements (e.g., KYC, AML), and enterprise-wide risk management protocols.
Actively participate in client meetings, conference calls, and business reviews alongside senior TSOs to gain direct client-facing experience and contribute to strategic sales discussions.

Secondary Functions

Support ad-hoc data requests and perform exploratory data analysis to uncover trends and opportunities within the client portfolio.
Contribute to the organization's go-to-market strategy by providing feedback from the field on product gaps, competitive pressures, and client needs.
Collaborate with business units to translate complex client needs and treasury requirements into actionable insights for product development and service enhancement.
Participate in sprint planning and agile ceremonies for technology or product enhancement projects that impact the treasury sales function.
Assist in the creation of targeted marketing materials, industry-specific case studies, and sales collateral to support business development efforts.
Stay abreast of industry developments, emerging FinTech solutions, and regulatory changes impacting the corporate treasury landscape to serve as a knowledgeable resource for clients and internal partners.
Manage the post-sale follow-up process to guarantee client satisfaction, confirm successful product implementation, and ensure a smooth transition to ongoing service and support teams.

Required Skills & Competencies

Hard Skills (Technical)

Treasury & Cash Management Expertise: Deep knowledge of treasury products including ACH, wire transfers, lockbox services, remote deposit capture, liquidity solutions, and commercial card products.
Financial Analysis & Modeling: Strong ability to perform pro-forma pricing, account analysis, and ROI calculations to build a compelling business case for clients.
CRM Proficiency: Hands-on experience with CRM software (e.g., Salesforce, DealCloud) for managing sales pipelines, tracking activities, and reporting.
Advanced Microsoft Office Skills: Mastery of Excel for data analysis and modeling, PowerPoint for creating impactful client presentations, and Word for professional proposal generation.
Proposal & RFP Management: Proven ability to write, edit, and coordinate complex Request for Proposal (RFP) responses and client-facing proposals.
Regulatory Knowledge: Understanding of banking regulations, compliance standards (KYC, AML), and risk management frameworks relevant to treasury services.

Soft Skills

Client-Centric Communication: Exceptional verbal and written communication skills with a talent for building rapport, establishing trust, and articulating complex solutions with clarity and confidence.
Presentation & Persuasion: Strong presentation and public speaking abilities, capable of effectively conveying value propositions to sophisticated financial decision-makers.
Organizational & Time Management: Superior organizational skills with a proven capacity to manage multiple competing priorities, projects, and deadlines in a fast-paced environment.
Analytical & Problem-Solving Mindset: A proactive and detail-oriented approach to identifying, analyzing, and resolving complex client issues with creativity and precision.
Team Collaboration: A collaborative spirit with the ability to work seamlessly and build strong partnerships with internal stakeholders across different departments and seniority levels.
Sales Acumen & Drive: A results-oriented and motivated mindset with a strong interest in sales, a focus on achieving team goals, and a desire to build a career in a revenue-generating role.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree from an accredited university.

Preferred Education:

Master's in Business Administration (MBA) or progress towards a Certified Treasury Professional (CTP) designation.

Relevant Fields of Study:

Finance
Economics
Business Administration
Accounting

Experience Requirements

Typical Experience Range: 2-5 years of relevant experience in banking, finance, or a related sales support role.

Preferred: Direct experience in a treasury/cash management, corporate/commercial banking, or financial services sales support environment is highly preferred. A proven track record of supporting successful sales teams and managing client relationships is a significant asset.