Key Responsibilities and Required Skills for Video Consultant

🎯 Role Definition

We are actively searching for a strategic and creative Video Consultant to join our forward-thinking team. In this pivotal role, you will act as the primary advisor for our diverse portfolio of clients, guiding them through the entire lifecycle of video content creation—from initial ideation and strategic planning to production oversight and performance analysis. You will be the go-to expert on video trends, technologies, and distribution strategies, translating complex client needs into compelling visual narratives. The ideal candidate is a master storyteller with a deep understanding of the technical and business aspects of video, capable of building strong client relationships and delivering solutions that generate significant ROI.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Producer / Senior Video Producer
Content Strategist (with a video focus)
Marketing Manager
Creative Agency Account Manager

Advancement To:

Senior Video Consultant / Lead Strategist
Head of Video or Head of Content
Creative Director
Director of Media Strategy

Lateral Moves:

Brand Strategist
Content Marketing Director
Senior Producer (Executive Level)

Core Responsibilities

Primary Functions

Act as the lead strategic advisor for clients, developing comprehensive, multi-platform video content strategies that align with their brand identity, marketing goals, and target audience.
Conduct in-depth needs analysis and discovery workshops with key stakeholders to define project scope, objectives, messaging, and key performance indicators (KPIs).
Develop and present detailed creative briefs, storyboards, and scripts that translate strategic goals into actionable production plans for internal and external creative teams.
Oversee the entire video production lifecycle, from pre-production planning and budgeting to on-set supervision and post-production management, ensuring quality and adherence to deadlines.
Advise clients on best practices for video distribution across a variety of channels, including social media (YouTube, TikTok, Instagram, LinkedIn), websites, paid media campaigns, and internal communications.
Analyze video performance metrics and audience engagement data using tools like Google Analytics, YouTube Studio, and social media insights to provide actionable recommendations for optimization and future content.
Research and stay ahead of emerging trends, technologies, and best practices in video production, digital marketing, and brand storytelling to provide clients with innovative and competitive solutions.
Manage client relationships, serving as the main point of contact for all video-related projects, ensuring clear communication, and managing expectations throughout the engagement.
Guide clients on optimizing their existing video assets and content libraries, identifying opportunities for repurposing, refreshing, and redistribution to maximize value.
Collaborate with cross-functional teams, including marketing, sales, design, and copywriting, to ensure a cohesive and integrated approach to all client campaigns.
Develop and manage project budgets, timelines, and resource allocation, ensuring projects are delivered on time and within financial scope while maintaining the highest quality standards.
Lead the creative direction for a wide range of video formats, including brand anthems, product explainers, customer testimonials, social media shorts, and corporate communications.
Source, vet, and manage freelance talent, production companies, and other external vendors to scale production capabilities and meet diverse project requirements.
Provide expert consultation on video equipment, software, and studio setups for clients looking to build or upgrade their in-house production capabilities.
Create and deliver compelling presentations and reports to client leadership, effectively communicating strategic recommendations, project progress, and performance results.
Facilitate training sessions and workshops for client teams to upskill their understanding and execution of effective video marketing strategies.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis to uncover new content opportunities or audience insights.
Contribute to the organization's internal data strategy and help build a repository of best practices and case studies.
Collaborate with business units to translate complex data and product features into easily digestible video content for internal and external audiences.
Participate in sprint planning, project retrospectives, and other agile ceremonies to continuously improve team workflows and project outcomes.
Assist the business development team in crafting proposals and pitching new clients by providing subject matter expertise on video strategy and execution.
Mentor junior producers and content creators, providing guidance on creative and technical skills.

Required Skills & Competencies

Hard Skills (Technical)

Video Strategy & Marketing: Deep expertise in developing data-driven video marketing funnels, content calendars, and distribution plans tied to specific business outcomes (e.g., lead generation, brand awareness, conversion).
Video Production & Post-Production: Hands-on knowledge of the end-to-end production process, including scripting, storyboarding, lighting, audio recording, and directing. Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Audition) is highly desirable.
Analytics & Reporting: Proven ability to analyze performance data from platforms like YouTube Analytics, Google Analytics, Vimeo, Wistia, and native social media tools to measure ROI and inform strategy.
Project Management Software: Proficiency with project management tools such as Asana, Trello, Jira, or Frame.io to manage complex workflows, feedback, and deadlines.
Digital Media Platforms: In-depth understanding of the technical specifications, audience behaviors, and content algorithms for major video platforms including YouTube, TikTok, Instagram Reels, LinkedIn Video, and Facebook Watch.
Scriptwriting & Storytelling: Exceptional ability to craft compelling narratives, write clear and concise scripts, and structure stories for maximum emotional impact and message retention.

Soft Skills

Client Consultation & Relationship Management: Superior ability to listen, understand client needs, build trust, and communicate complex ideas with clarity and confidence to C-level executives and marketing teams alike.
Strategic & Creative Thinking: A unique blend of analytical rigor and creative vision, capable of generating innovative ideas that are both creatively exciting and strategically sound.
Exceptional Communication: World-class verbal, written, and presentation skills, with the ability to articulate a clear creative vision and provide constructive feedback.
Leadership & Influence: The ability to lead and influence cross-functional teams, clients, and external vendors without direct authority, fostering a collaborative and positive environment.
Problem-Solving: Proactive and resourceful in navigating ambiguity, managing constraints (budget, time), and finding effective solutions to unforeseen production and strategic challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree in a relevant field or equivalent professional experience.

Preferred Education:

Master’s Degree in Film, Communications, Marketing, or Business Administration (MBA).

Relevant Fields of Study:

Film & Television Production
Marketing / Digital Marketing
Communications / Journalism
Business or a related field

Experience Requirements

Typical Experience Range: 5-8+ years of progressive experience in video production, content strategy, or a creative agency environment.

Preferred: A strong portfolio showcasing a diverse range of video projects (corporate, commercial, social) and demonstrating a clear impact on business goals. Previous experience in a consulting or client-facing strategic role is highly advantageous.