Key Responsibilities and Required Skills for a Video Content Trainer

🎯 Role Definition

A Video Content Trainer is a creative and technical professional who bridges the gap between learning theory and media production. At the heart of this role is the ability to transform complex information, processes, and skills into clear, engaging, and effective video-based training materials. This individual is a storyteller, an educator, and a producer, responsible for the entire lifecycle of instructional video content, from conceptualization and scriptwriting to filming, editing, and deployment. They work closely with subject matter experts (SMEs) across various departments to ensure content accuracy and relevance, ultimately shaping the learning culture of the organization and enhancing employee competency through dynamic digital media.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Editor / Producer
Instructional Designer
Graphic Designer with video skills
Corporate Trainer with a tech focus

Advancement To:

Senior Video Content Trainer / Lead Learning Producer
Learning & Development (L&D) Manager
Multimedia Learning Strategist
Manager of Instructional Design

Lateral Moves:

Marketing Video Producer
Content Strategist
UX/UI Designer (focus on learning platforms)

Core Responsibilities

Primary Functions

Conceptualize, storyboard, and script compelling video-based training modules that align with specific learning objectives and adult learning principles.
Manage the end-to-end video production process, including pre-production planning, on-location or studio filming, and remote recording sessions with subject matter experts.
Perform all aspects of post-production, including video editing, color correction, audio mixing, and the creation of motion graphics, titles, and other visual enhancements.
Collaborate closely with Subject Matter Experts (SMEs), instructional designers, and stakeholders to distill complex technical or business concepts into easily understandable video content.
Design and develop a variety of video-based learning assets, including software tutorials, talking-head expert interviews, process demonstrations, and animated explainers.
Adapt and repurpose existing training materials (e.g., presentations, documents) into engaging video formats suitable for micro-learning and on-demand access.
Host and facilitate live virtual training sessions, webinars, and workshops, leveraging video and interactive tools to maximize learner engagement.
Ensure all video content adheres to company branding guidelines, quality standards, and accessibility (WCAG) best practices.
Manage, organize, and maintain the organization's library of video training assets within the Learning Management System (LMS) or other content repositories.
Develop and implement assessment strategies, such as quizzes and interactive video elements, to measure learning effectiveness and knowledge retention.
Stay current with the latest trends, technologies, and best practices in video production, e-learning, and instructional design to continuously innovate training delivery.
Coach and mentor SMEs and other team members on best practices for on-camera presentation and effective virtual communication.
Create and manage production schedules, budgets, and resource allocation for multiple video projects simultaneously, ensuring timely delivery.
Analyze learner feedback, engagement metrics, and performance data to evaluate the impact of video training and identify areas for improvement.

Secondary Functions

Support the wider L&D team in developing blended learning programs that incorporate video as a key component.
Assist in the administration and technical support of the Learning Management System (LMS), specifically regarding video content hosting and performance.
Create short-form video content for internal communications, employee engagement initiatives, and company announcements.
Provide technical guidance and support for video conferencing and live-streaming of company-wide events or town halls.
Develop supporting materials and job aids, such as downloadable guides, checklists, and transcripts, to complement video training.
Participate in the selection and implementation of new video production software, hardware, and learning technologies.
Contribute to building a strong learning culture by promoting video resources and encouraging self-directed professional development.

Required Skills & Competencies

Hard Skills (Technical)

Video Editing & Post-Production: Advanced proficiency in professional non-linear editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Motion Graphics: Expertise in creating animated titles, lower thirds, and explainers using software like Adobe After Effects.
Instructional Design: Solid understanding of adult learning theories (e.g., Andragogy) and instructional design models (e.g., ADDIE, SAM) to create effective learning experiences.
Screen Recording & Authoring Tools: High proficiency with tools like Camtasia, Articulate 360 (including Storyline and Rise), or Adobe Captivate for creating software simulations and interactive e-learning.
Audio Engineering: Skill in capturing clean audio and performing post-production audio mixing, noise reduction, and mastering using tools like Adobe Audition.
LMS Management: Experience uploading, managing, and tracking video-based courses within a corporate Learning Management System (e.g., Cornerstone, Docebo, LearnUpon).
Videography & Lighting: Foundational knowledge of camera operation (DSLR/Mirrorless), composition, and standard lighting techniques (e.g., three-point lighting).

Soft Skills

Storytelling: The ability to craft compelling narratives that make complex information relatable, memorable, and engaging.
Communication & Collaboration: Excellent verbal and written communication skills for scriptwriting and for effectively collaborating with SMEs and stakeholders who may not be familiar with video production.
Project Management: Strong organizational skills to manage multiple video projects from concept to completion, meeting deadlines and managing expectations.
Creativity & Problem-Solving: An innovative mindset to find creative solutions for presenting information visually and overcoming technical or logistical challenges during production.
On-Camera Presence/Coaching: Confidence and clarity when presenting on camera, and the ability to coach and direct others to be comfortable and effective on screen.

Education & Experience

Educational Background

Minimum Education:

A Bachelor's degree or equivalent practical experience in a relevant field.

Preferred Education:

A Bachelor's or Master's degree in a field that combines creative and educational disciplines.

Relevant Fields of Study:

Film Production or Media Studies
Instructional Design or Educational Technology
Communications or Journalism
Graphic Design or Digital Arts

Experience Requirements

Typical Experience Range: 3-7 years of professional experience in a role focused on video production, instructional design, or corporate training.

Preferred: A portfolio showcasing a range of instructional or corporate video projects is highly valued and often required. Experience in a corporate or agency environment, producing content for adult learners, is a significant plus.