video developer | Torchora

title: Key Responsibilities and Required Skills for Video Developer
salary: $70,000 - $100,000
categories: [Video Production, Digital Media, Content Development]
description: A comprehensive job brief for the Video Developer role.

🎯 Role Definition

The Video Developer is a creative and technical professional responsible for the design, development, production, and delivery of high‑quality video content and media assets for digital, social, training, and marketing channels. This role combines strong storytelling instincts, technical video production skills, editing and post‑production expertise, and a deep understanding of multimedia workflows to deliver compelling visual experiences aligned with brand strategy.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Editor or Motion Graphics Artist
Multimedia Content Developer or Video Production Specialist
Junior Producer or Visual Content Creator

Advancement To:

Senior Video Developer / Lead Video Production Engineer
Video Content Director / Head of Video Strategy
Director of Multimedia & Content Innovation

Lateral Moves:

Motion Graphics Developer / Visual Effects Lead
Live Broadcast / Streaming Production Lead
Multimedia UX Engineer or Interactive Media Developer

Core Responsibilities

Primary Functions

Collaborate with marketing, creative and instructional teams to conceptually design video content such as promotional videos, training modules, social media clips and brand stories that support organizational goals.
Develop scripts, storyboards and production schedules for video projects, aligning creative vision with budget, resources, platforms and timelines.
Plan, coordinate and execute video shoots including location scouting, talent bookings, lighting, audio capture, camera operation and crew management to ensure high‑quality raw footage.
Perform video editing, motion graphics, sound design, color correction and post‑production workflows using industry‑standard software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro) to deliver polished video assets.
Optimize video formats, resolutions and delivery pipelines for multiple platforms (web, mobile, social, live stream, internal training) while ensuring cross‑device compatibility and consistent brand experience.
Manage the full video asset lifecycle: organize files, metadata tagging, version control, archiving, retrieval and reuse of video components across campaigns.
Implement video analytics and performance tracking (views, engagement, drop‑off rates, conversions), and provide actionable insights to continuously improve content effectiveness.
Develop and maintain motion‑graphic templates, animation libraries, lower thirds, title cards, intros/outros and reusable assets to speed up production and maintain consistency.
Ensure adherence to brand guidelines, visual standards, accessibility requirements (captions/subtitles), legal/licensing obligations (music, stock footage) and privacy/compliance standards.
Collaborate with interactive and multimedia teams to integrate video content into digital platforms, e‑learning modules, web pages or mobile applications, ensuring seamless user experience and responsiveness.
Lead and support live‑streaming events, webinars and live broadcasts: set up streaming platforms, encode live feeds, monitor quality and manage real‑time technical issues.
Troubleshoot technical issues with video capture equipment, encoding workflows, post‑production renders, live streams and playback across devices and browsers.
Research and evaluate emerging video technologies, formats (4K, HDR, 360° video, VR/AR), codecs, editing tools and workflows to recommend enhancements to video production capabilities.
Mentor and guide junior video developers, editors or interns: conduct code reviews, share best practices, define workflows and uphold production quality standards.
Manage budgets and vendor relationships for video production projects: source equipment, book studios, negotiate vendor contracts and monitor costs against budget.
Coordinate with external agencies, freelancers, voice talent, motion‑graphics specialists and audio engineers to produce high‑impact video content on schedule and within scope.
Prepare detailed production documentation, shot lists, video specifications, workflow guides, release checklists and asset hand‑off packages to ensure project continuity and reusability.
Lead continuous improvement of video production processes: streamline workflows, implement automation (templating, batch renders), optimize asset reuse, and reduce time‑to‑market for video content.
Support digital marketing teams by delivering video content tailored to campaign requirements: social media, email marketing, product launches, internal communications and training.
Participate in agile planning sessions, sprint reviews and cross‑functional stand‑ups; estimate production tasks, align with product or marketing roadmaps and manage deliverables accordingly.

Secondary Functions

Support ad‑hoc data requests and exploratory analysis of video production metrics (asset usage, production cycle time, engagement analytics) to inform process improvements.
Contribute to the organization’s video and content strategy roadmap by aligning video production capabilities with broader business objectives and digital media ambitions.
Collaborate with business units to translate visual requirements into technical production specifications, asset pipelines and deployment workflows.
Participate in cross‑team working groups, internal training sessions, knowledge‑sharing workshops and ensure adoption of new video production standards and tools.

Required Skills & Competencies

Hard Skills (Technical)

Proficiency in professional video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and motion graphics tools (Adobe After Effects, Illustrator).
Strong knowledge of video production workflows: pre‑production planning, shooting, lighting, sound recording, camera operation and post‑production pipeline.
Experience with encoding, compression, formats, bitrates and delivery for multi‑platform use (web, mobile, broadcast, streaming).
Familiarity with live streaming platforms, video encoding (H.264, HEVC), live switching tools, and event broadcast workflows.
Ability to create motion graphics, visual effects, animations and titles, and create reusable templates and animation libraries.
Strong asset management skills: organizing video files, metadata tagging, version control, archiving, reuse of content across campaigns.
Competency in video analytics tools and metrics: tracking engagement, drop‑off rates, conversion, performance reporting and optimization.
Experience working with creative briefs, scriptwriting, storyboarding, shot list creation and translating ideas into visual executions.
Knowledge of accessibility and compliance: captions/subtitles, licensing, copyright, brand guidelines, legal clearance and multimedia formats.
Familiarity with web and mobile video delivery: responsive video players, integrations with CMS, HTML5 video, video optimization for social platforms.

Soft Skills

Excellent communication and interpersonal skills: able to liaise with creative teams, marketers, stakeholders and external vendors.
Strong organizational and project‑management skills: manage multiple video projects, deadlines, resources and collaborators with clarity.
High attention to detail and a rigorous quality mindset: ensure consistency, visual polish, brand alignment and technical accuracy.
Creative storytelling and visual thinking: translate conceptual ideas into compelling video narratives, visuals and motion graphics.
Adaptability and continuous‑learning orientation: stay current with technology trends, formats and production tools and adopt improvements.
Time‑management and prioritisation: juggle competing projects, deliver under tight deadlines and scale production where required.
Collaboration and team‑orientation: work well in multi‑disciplinary teams, share knowledge, support others and contribute to a positive culture.
Problem‑solving and technical troubleshooting: diagnose capture, encoding or playback issues and implement solutions promptly.
Strategic mindset: align video production efforts with business objectives, audience needs and digital media strategies.
Ownership and accountability: take full responsibility for video deliverables, production quality and stakeholder satisfaction.

Education & Experience

Educational Background

Minimum Education:
Bachelor’s degree in Film, Video Production, Multimedia, Digital Media, Communications or a related field.
Preferred Education:
Master’s degree or advanced certification in Video Production, Motion Graphics, Digital Media or Visual Effects.
Relevant Fields of Study:

Film & Video Production
Multimedia / Digital Media
Communications / Media Studies
Animation / Visual Effects

Experience Requirements

Typical Experience Range:
3–5 years of experience in video development, production, editing or multimedia content creation.
Preferred:
5+ years of professional experience leading video production, motion graphics, streaming events and delivering video content across marketing, training and digital channels.