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Key Responsibilities and Required Skills for Video Marketing Technician

💰 $55,000 - $85,000

MarketingCreativeMediaDigital

🎯 Role Definition

The Video Marketing Technician is the driving force behind our visual storytelling. You will be responsible for the entire video production lifecycle, from initial concept and storyboarding to filming, editing, and distribution. Your work will directly impact our brand's presence across digital platforms, engaging our audience and converting viewers into customers. This position requires a passion for video, a keen eye for detail, and a strategic mindset to ensure all content aligns with our marketing objectives and resonates with our target audience.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Video Production Assistant
  • Junior Video Editor
  • Social Media Coordinator (with video focus)

Advancement To:

  • Video Marketing Manager
  • Senior Video Producer
  • Content Strategist

Lateral Moves:

  • Motion Graphics Designer
  • Digital Content Creator

Core Responsibilities

Primary Functions

  • Manage the entire video production process, from brainstorming and storyboarding initial concepts with the marketing team to final delivery and distribution.
  • Operate professional-grade video cameras, lighting, and audio equipment for both in-studio and on-location shoots, ensuring the highest quality capture.
  • Execute comprehensive post-production tasks, including editing raw footage, color correction/grading, sound mixing, and applying motion graphics to create polished and engaging final products.
  • Develop and animate compelling motion graphics, title cards, lower thirds, and other visual elements to enhance video content and maintain brand consistency.
  • Manage and grow the company's YouTube channel, including content scheduling, video uploads, and optimizing titles, descriptions, and tags for search (YouTube SEO).
  • Create various types of video content, including promotional videos, product demonstrations, customer testimonials, educational tutorials, and internal communications.
  • Repurpose long-form video content into short-form clips, reels, and stories optimized for social media platforms like Instagram, TikTok, Facebook, and LinkedIn.
  • Collaborate closely with the content and social media teams to ensure video strategy is integrated into broader marketing campaigns and editorial calendars.
  • Analyze video performance metrics and KPIs across all platforms, delivering regular reports with actionable insights to inform future content strategy and improve engagement.
  • Maintain and organize a comprehensive digital asset library of all raw footage, project files, and final video assets for easy retrieval and future use.
  • Set up, manage, and produce high-quality live streams for webinars, virtual events, Q&A sessions, and product launches using platforms like OBS or vMix.
  • Stay current with the latest video production techniques, equipment, software updates, and emerging trends in video marketing and social media.
  • Ensure all video content adheres to brand guidelines, maintaining consistency in tone, style, and visual identity across all outputs.
  • Conduct interviews with internal stakeholders, subject matter experts, and clients, ensuring they feel comfortable on camera and capturing authentic, compelling soundbites.
  • Develop and manage production schedules, budgets, and project timelines to ensure video projects are completed efficiently and on deadline.
  • Source and manage freelance talent, such as voice-over artists, actors, or specialized crew, as needed for specific projects.
  • Research and implement new video strategies to increase brand awareness, lead generation, and audience retention.
  • Perform technical checks and quality control on all video and audio content to ensure it meets high standards before publication.
  • Add and manage closed captions and subtitles for all video content to improve accessibility and viewer experience on muted playback.
  • Work with the web team to embed and optimize video content on the company website and landing pages for maximum impact and SEO benefit.

Secondary Functions

  • Assist the social media team by creating supplementary visual assets, such as GIFs and animated graphics from video footage.
  • Provide technical support and best-practice guidance for internal teams creating user-generated or informal video content.
  • Contribute to creative brainstorming sessions for overall marketing campaign ideation, not limited to video.
  • Participate in competitor analysis to identify gaps and opportunities in their video marketing strategies.

Required Skills & Competencies

Hard Skills (Technical)

  • Video Editing Software: Expert-level proficiency in Adobe Premiere Pro, with strong skills in Final Cut Pro or DaVinci Resolve being a major plus.
  • Motion Graphics Software: Advanced proficiency in Adobe After Effects for creating animations, visual effects, and complex graphics.
  • Graphic Design: Competency in Adobe Photoshop and Illustrator for creating and manipulating graphic assets for video.
  • Camera Operation: Hands-on experience with a range of professional cameras (DSLR, Mirrorless, Cinema) and understanding of settings like aperture, ISO, and shutter speed.
  • Lighting & Audio: Strong knowledge of 3-point lighting techniques and experience operating professional audio recording equipment (lavalier mics, boom mics, recorders).
  • Video SEO: Understanding of how to optimize video content for search engines, particularly YouTube, through keywords, tags, and descriptions.
  • Analytics Platforms: Experience using YouTube Analytics, Google Analytics, and native social media insights to track video performance.
  • Live Streaming Technology: Familiarity with live streaming software (e.g., OBS Studio, StreamYard, vMix) and platforms.

Soft Skills

  • Creativity & Storytelling: A natural ability to translate marketing objectives into compelling visual narratives.
  • Attention to Detail: Meticulous approach to editing, color grading, and quality control to ensure a polished final product.
  • Project Management: Excellent organizational skills to manage multiple video projects, deadlines, and deliverables simultaneously.
  • Communication: Strong verbal and written communication skills for collaborating with team members and presenting ideas.
  • Adaptability: Ability to thrive in a fast-paced environment and pivot quickly between different types of projects and tasks.
  • Problem-Solving: A proactive, technical mindset to troubleshoot equipment, software, and production challenges effectively.
  • Collaboration: A team-player attitude with a proven ability to work constructively with marketing, design, and product teams.

Education & Experience

Educational Background

Minimum Education:

Associate's or Bachelor's Degree, or equivalent professional experience demonstrated by a strong portfolio.

Preferred Education:

Bachelor's Degree in a relevant field.

Relevant Fields of Study:

  • Film Production
  • Marketing
  • Communications
  • Digital Media

Experience Requirements

Typical Experience Range:

2-5 years of hands-on experience in a video production or video marketing role.

Preferred:

A strong, diverse portfolio of video work is required. Please include a link to your reel or portfolio with your application, showcasing your skills in shooting, editing, motion graphics, and storytelling for a brand.

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