Key Responsibilities and Required Skills for a Video Production Consultant

🎯 Role Definition

The Video Production Consultant serves as the strategic and creative cornerstone for an organization's video content initiatives. This role transcends simple production management; it involves a deep partnership with internal stakeholders to understand business goals, conceptualize compelling narratives, and execute world-class video projects from inception to final delivery. As the in-house authority on video, the consultant guides teams, manages complex logistical challenges, and upholds the highest standards of brand integrity and production quality. This position is ideal for a seasoned video professional who excels at transforming abstract ideas into tangible, engaging visual stories that drive results.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Video Producer
Creative Producer
Marketing Manager (with a heavy video focus)

Advancement To:

Head of Production
Creative Director
Director of Content Strategy

Lateral Moves:

Senior Content Strategist
Brand Communications Manager

Core Responsibilities

Primary Functions

End-to-End Project Leadership: Spearhead the entire video production lifecycle, from initial client consultation and creative briefing through storyboarding, production, post-production, and final asset delivery, ensuring a seamless and efficient workflow.
Creative Strategy & Concept Development: Collaborate directly with marketing, communications, and leadership teams to brainstorm and develop innovative video concepts that align with strategic objectives, brand messaging, and target audience profiles.
Stakeholder Consultation & Management: Act as the primary video subject matter expert, advising internal partners on best practices, technical feasibility, and creative possibilities to translate their needs into actionable production plans.
Budgetary & Financial Oversight: Develop, manage, and meticulously track detailed budgets for all video projects, negotiating with vendors and allocating resources effectively to maximize production value while adhering to financial targets.
Production Crew & Vendor Management: Source, vet, hire, and manage a network of freelance production professionals, including directors, cinematographers, gaffers, sound engineers, editors, and motion graphics artists.
On-Set Direction & Supervision: Lead and direct on-set activities, guiding both on-camera talent and the production crew to ensure the creative vision is realized and that all footage captured meets technical and artistic standards.
Post-Production Oversight: Supervise the entire post-production process, providing clear and constructive feedback on editing, color grading, sound design, and motion graphics to ensure the final product is polished and impactful.
Scriptwriting & Narrative Development: Write, review, and refine scripts, interview questions, and narrative structures to craft compelling stories that are clear, concise, and emotionally resonant.
Quality Assurance & Brand Alignment: Implement rigorous quality control checks at every stage of production to guarantee that all video content is technically flawless and perfectly aligned with the organization's brand guidelines, tone, and voice.
Logistics & Scheduling Coordination: Create and maintain comprehensive production schedules, call sheets, and project timelines, proactively managing logistics for location scouting, permits, equipment rental, and travel.
Multi-Project Portfolio Management: Juggle multiple, often concurrent, video projects of varying scale and complexity, expertly prioritizing tasks and resources to meet all deadlines without compromising quality.
Performance Analysis & Optimization: Work with analytics teams to track key performance indicators (KPIs) for video content, using data on viewership, engagement, and conversion to inform future video strategies.
Technical Guidance & Problem-Solving: Provide expert advice on technical specifications, including camera formats, lighting setups, audio capture, and compression settings, while troubleshooting unexpected issues that arise during production.
Asset & Media Management: Establish and oversee a systematic process for organizing, archiving, and managing all digital assets, including raw footage, project files, and final deliverables for future use.
Rights & Clearances Management: Ensure all legal requirements are met by managing talent releases, location agreements, and the licensing of music, stock footage, and other third-party assets.
Presenting & Pitching Concepts: Confidently present video concepts, treatments, and rough cuts to key stakeholders, articulating the creative vision and incorporating feedback effectively.

Secondary Functions

Provide training and mentorship to junior creative team members and other departments on video production best practices and workflows.
Research and present findings on emerging video technologies, innovative storytelling formats, and new distribution platforms to keep the organization's content strategy cutting-edge.
Maintain and curate a centralized library of approved b-roll, graphics templates, and brand assets to streamline future productions.
Collaborate with the marketing and social media teams to create platform-specific edits and promotional clips from primary video content.
Assist in the specification and procurement of new in-house video production equipment and software.

Required Skills & Competencies

Hard Skills (Technical)

Expert-Level Video Editing: Mastery of non-linear editing software, particularly Adobe Premiere Pro, with a strong understanding of pacing, narrative flow, and audio mixing.
Motion Graphics & VFX: Proficiency in Adobe After Effects for creating compelling title cards, lower thirds, animations, and basic visual effects.
Color Correction & Grading: Deep knowledge of color theory and expertise using tools like DaVinci Resolve or Lumetri Color to create cinematic and brand-consistent looks.
Production Equipment Operation: Hands-on experience with a wide range of professional cinema cameras (e.g., Sony FX series, Canon C-series, RED), lighting techniques (e.g., three-point lighting), and audio recording equipment.
Project Management Software: Fluency in tools like Frame.io, Asana, Trello, or Monday.com for managing complex workflows, feedback cycles, and deadlines.
Budgeting & Financial Acumen: Skill in creating and managing complex spreadsheets (Excel, Google Sheets) for project budgeting, tracking, and reporting.
Media Asset Management (MAM): Understanding of digital asset management principles and experience with MAM systems for organizing and archiving large volumes of media.

Soft Skills

Creative Storytelling: An innate ability to identify and craft a compelling narrative from interviews, events, or abstract concepts.
Exceptional Communication & Presentation: The ability to clearly articulate creative ideas to non-creative stakeholders and provide direct, constructive feedback to production crews.
Stakeholder & Client Management: A consultative mindset with strong interpersonal skills to build trust, manage expectations, and navigate corporate environments effectively.
Leadership & Decisiveness: The confidence to lead a crew on set, make critical creative and logistical decisions under pressure, and inspire a team toward a unified vision.
Problem-Solving & Adaptability: A calm and resourceful approach to troubleshooting the inevitable technical and logistical challenges that arise during production.
Meticulous Organization: Superior organizational and time-management skills to handle numerous moving parts and simultaneous projects flawlessly.
Negotiation Skills: Proven ability to negotiate favorable rates and terms with freelancers, rental houses, and other vendors.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree in a relevant field or equivalent professional experience demonstrated by a strong portfolio.

Preferred Education:

Master's Degree in Film Production, Communications, or an MBA with a marketing focus.

Relevant Fields of Study:

Film & Television Production
Communications & Media Studies
Marketing
Journalism

Experience Requirements

Typical Experience Range:

7-10+ years of progressive experience in video production, with a significant portion in a producer, director, or senior editor role.

Preferred:

A robust and diverse portfolio showcasing high-quality video work across various formats (e.g., brand anthems, customer testimonials, product explainers, social content) is required. Experience working within a corporate or agency environment is highly desirable.