Key Responsibilities and Required Skills for Video Production Developer

🎯 Role Definition

A Video Production Developer is a hybrid creative‑technical professional responsible for conceiving, designing, building, and delivering video content and media solutions using modern production workflows, software tools and digital platforms. This individual will partner with content strategists, marketers, designers, engineers and stakeholders to develop video assets—ranging from training modules, marketing campaigns, livestreams, social media clips, interactive experiences, motion graphics and multimedia libraries. The role demands deep proficiency in video capture, editing, motion design, and delivery formats, as well as strong understanding of distribution platforms, metadata optimisation, asset management and performance analytics.

The Video Production Developer plays a central role in elevating brand storytelling through visual media, driving consistency and quality across production pipelines, and implementing scalable processes for content reuse and repurposing.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Editor / Motion Graphics Designer
Multimedia Content Specialist
Videographer or Digital Media Producer

Advancement To:

Senior Video Production Developer / Multimedia Engineer
Video Production Manager or Content Operations Lead
Director of Video & Interactive Media / Creative Lead

Lateral Moves:

Live Streaming Engineer / Event Video Producer
Interactive Media Developer (AR/VR)
Full‑Stack Multimedia Developer (with scripting & platforms)

Core Responsibilities

Primary Functions

Lead the end‑to‑end production lifecycle for video assets: scriptwriting, storyboarding, scheduling, filming, editing, motion graphics and final delivery aligned with strategic objectives.
Develop and manage concept ideation with stakeholders, converting briefs into video deliverables, and executing production plans with creative vision and technical precision.
Plan and coordinate production logistics including location scouting, crew/talent scheduling, equipment rental or setup, lighting/sound design, and adherence to safety and compliance guidelines.
Capture high‑quality video and audio footage both in‑studio and on‑location using professional cameras, lighting rigs, audio systems and other production equipment.
Edit and assemble raw footage into final compositions using non‑linear editing systems (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve), and integrate motion graphics, animated overlays, sound‑design, color‑grading and special effects.
Create and develop motion graphics, animated titles, lower‑thirds, transitions and visual effects using tools like Adobe After Effects, Cinema 4D, or similar, to enhance visual storytelling and result impact.
Optimize video content for multiple distribution channels (websites, YouTube, Vimeo, social media platforms, internal training portals) including format conversion, resolution/aspect ratio adaptation, captioning/subtitling, and platform‑specific metadata optimisation.
Build and maintain a digital asset management system or video library: organising raw and finished footage, version control, archival procedures, metadata tagging, rights‑clearance tracking, and maintaining master files.
Establish and execute video production workflows, templates, naming/convention standards and versioning protocols for consistent asset delivery, reuse and scalability.
Implement and enforce quality control processes: ensure visual/audio fidelity, brand compliance, consistency of color, sound mix, graphics, encoding standards and release readiness across all assets.
Monitor key performance metrics for video assets (view count, watch time, engagement, retention, conversion linked to video) and collaborate with analytics/marketing teams to derive insights and iterate on content strategy.
Support livestream or hybrid event production: manage multi‑camera setups, switcher operation, live encoding, streaming platforms, real‑time troubleshooting and post‑event recording and packaging.
Coordinate and manage third‑party vendors, freelance videographers or motion‑design contractors: define scope, budgets, schedules, deliverables, quality expectations and ensure alignment with brand and technical standards.
Maintain production equipment inventory, schedule maintenance and calibration, set up and break down kits, keep logs of usage, ensure backup and redundancy of capture/recording systems.
Stay current with emerging video technologies, codecs, formats, immersive/interactive media (AR/VR/360 video), AI‑enhanced editing tools and social‑platform algorithm changes; propose process improvements accordingly.
Collaborate with cross‑functional teams including marketing, product, HR, training and design to ensure video assets align with overall brand, messaging, audience, and content‑strategy goals.
Develop and maintain detailed documentation: production schedules, budgets, shot‑lists, release notes, style guides, post‑production process documentation, change logs and delivery specifications.
Manage multiple video projects simultaneously, prioritise tasks, track milestones, report status to leadership, and adjust production plans to meet deadlines and budget constraints.
Ensure compliance with copyright, licensing, talent release forms, location permits and other legal/regulatory requirements for all video productions and media assets.
Facilitate training and mentorship of junior video production staff, interns or contractors; review their work, provide feedback, assist with skill development and promote best practices within the video team.

Secondary Functions

Assist with ad‑hoc media requests such as quick turnaround social clips, internal communications videos, or repurposing existing assets for new platforms.
Contribute to the organisation’s content strategy and road‑map by recommending video format innovations, production optimization, and scalable content models.
Work with business units to translate marketing, training, or product communication requirements into viable video deliverables.
Participate in sprint planning, agile media production workflows and post‑project retrospectives to refine processes and deliver better outcomes.

Required Skills & Competencies

Hard Skills (Technical)

Proficiency with professional grade video cameras, lighting equipment, audio capture gear and on‑location production setups.
Expert editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve and familiarity with Adobe After Effects for motion graphics.
Strong motion‑graphics and animation capability: title animation, lower‑thirds, visual effects, compositing and graphics integration.
Knowledge of video codecs, compression, formats, aspect ratios, encoding workflows and platform‑specific delivery (web, mobile, OTT, social).
Experience building and maintaining digital asset management systems, organising video libraries, naming conventions, metadata tagging and archive workflows.
Ability to manage and optimise video for different platforms: YouTube, social media (Instagram, LinkedIn, TikTok), internal portals—ensuring resolution, formatting, captions/subtitles and metadata are appropriate.
Experience in livestream production or multi‑camera setups, live switching, real‑time encoding, streaming platforms (OBS, Wirecast, vMix) and post‑event upload workflows.
Solid project management skills: creating production schedules, budgeting, coordinating crews/vendors, tracking milestones, managing deliverables and documentation.
Familiarity with legal, licensing and rights‑clearance processes: talent releases, location permits, archival rights, music licensing, stock footage management.
Analytical skills to measure video performance (engagement metrics, watch‑time, conversion attribution), and utilise insights to refine future video strategy.

Soft Skills

Excellent storytelling ability with a creative flair for visuals and sound, an eye for pacing, framing and editing rhythm.
Strong communication and collaboration skills: able to partner with marketing, product, designers, training and cross‑functional teams and articulate production details clearly.
Highly organised and detail‑oriented: able to manage multiple projects, prioritise tasks, meet deadlines and maintain quality under pressure.
Adaptability and proactive problem‑solving: comfortable tackling unexpected issues on‑location, in post‑production or during live streams with calm and creativity.
Time‑management and resource‑planning capability: balancing simultaneous projects, equipment logistics and stakeholder expectations.
Brand stewardship: able to uphold and enforce visual identity, tone and quality standards across all video assets.
Coaching and mentoring mindset: supporting more junior team members, reviewing work, sharing best‑practices and fostering continuous improvement.
Business acumen and audience focus: an understanding of how video content supports marketing, training or product goals; balancing creativity with measurable impact.
Flexibility and resilience: willingness to work flexible hours, travel to location shoots, and execute under tight deadlines.
Continuous‑learning orientation: staying abreast of emerging trends, tools and technologies in video production and applying them to elevate output.

Education & Experience

Educational Background

Minimum Education:
Bachelor’s degree in Film Production, Video Communications, Digital Media, Multimedia Design or a related creative discipline.

Preferred Education:
Master’s degree or certificate in Multimedia Production, Animation, Motion Graphics, or Film/Video Technology.

Relevant Fields of Study:

Film/Video Production
Digital Media & Communication
Multimedia Design & Animation
Broadcast Engineering

Experience Requirements

Typical Experience Range:
2‑4 years of experience in video production and editing, including on‑location filming, post‑production workflows and multimedia asset delivery.

Preferred:
4‑7+ years of professional experience as a video production developer or multimedia specialist, with proven track‑record in delivering video at scale, managing production pipelines, working across multiple channels and mentoring junior team members.