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Key Responsibilities and Required Skills for a Video Production Specialist

💰 $55,000 - $85,000

MarketingCreativeMediaContent Creation

🎯 Role Definition

As our Video Production Specialist, you are the creative force and technical expert who brings our brand's stories to life through compelling video content. This role is a dynamic blend of artistry and technical skill, responsible for managing the entire video production lifecycle—from the initial brainstorming and storyboarding phase, through shooting and lighting on set, to the final stages of editing, color grading, and sound mixing. You will be instrumental in shaping our visual identity across various platforms, producing everything from engaging social media clips and in-depth product tutorials to polished corporate communications and impactful brand documentaries. Your work will directly influence audience engagement, brand perception, and marketing success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Videographer or Production Assistant
  • Freelance Video Editor or Camera Operator
  • Marketing Coordinator with a focus on video content

Advancement To:

  • Senior Video Producer or Lead Videographer
  • Creative Director or Art Director
  • Multimedia Manager or Head of Production

Lateral Moves:

  • Motion Graphics Designer
  • Digital Content Strategist

Core Responsibilities

Primary Functions

  • Conceptualize, storyboard, and script video projects in close collaboration with marketing, product, and communications teams to ensure content aligns with strategic goals and brand messaging.
  • Manage all aspects of pre-production, including location scouting, talent coordination, shot list creation, and scheduling to ensure smooth and efficient video shoots.
  • Set up and operate a variety of professional-grade video, audio, and lighting equipment, including DSLR/mirrorless cameras, cinema cameras, microphones, and 3-point lighting kits.
  • Direct and film dynamic and visually appealing footage, capturing both A-roll and B-roll content for a wide range of projects such as interviews, tutorials, commercials, and event coverage.
  • Expertly edit raw footage into polished, engaging final products using Adobe Premiere Pro, incorporating music, sound effects, and dialogue to create a cohesive narrative.
  • Design and integrate motion graphics, title cards, lower thirds, and other visual effects using Adobe After Effects to enhance the visual appeal and clarity of the video content.
  • Perform detailed color correction and color grading to ensure a consistent, professional, and brand-aligned look and feel across all video assets.
  • Conduct audio post-production, including dialogue cleanup, sound mixing, and mastering using tools like Adobe Audition to ensure crystal-clear sound quality.
  • Manage and organize a large library of digital video assets, raw footage, and completed projects, implementing a clear file structure and archival process for easy retrieval.
  • Stay current with the latest video production technologies, industry trends, and social media platform specifications to keep our content fresh, innovative, and optimized for distribution.
  • Adapt and reformat video content for various distribution channels, including social media (Instagram Reels, TikTok, YouTube), websites, and internal platforms, ensuring optimal performance on each.
  • Collaborate with the creative team to develop and maintain a consistent visual style and video branding guide that reflects the organization's identity.
  • Film and produce live-streamed events, webinars, and virtual conferences, managing the technical setup for multi-camera switching, audio, and streaming software.
  • Provide creative input and technical guidance during project kick-off meetings to ensure video concepts are feasible, on-brand, and achievable within budget and timeline constraints.
  • Capture high-quality still photography for use in marketing materials, social media, and internal communications when required.

Secondary Functions

  • Maintain, manage, and troubleshoot all video and audio equipment, making recommendations for new equipment purchases to keep our production capabilities at the forefront of the industry.
  • Archive and catalog final video projects and raw footage systematically, ensuring long-term data integrity and accessibility for future use.
  • Research and analyze competitor video content and industry benchmarks to identify opportunities for innovation and improvement in our own video strategy.
  • Provide on-set support and technical assistance to other team members or external production partners during larger-scale video shoots.
  • Develop and document standard operating procedures (SOPs) for the video production workflow to streamline processes and ensure consistency.
  • Mentor junior team members or interns, providing guidance on shooting techniques, editing software, and creative best practices.

Required Skills & Competencies

Hard Skills (Technical)

  • Video Editing Software Mastery: Deep proficiency in Adobe Premiere Pro, with a strong understanding of timelines, multi-cam editing, proxies, and export settings.
  • Motion Graphics & VFX: Advanced skills in Adobe After Effects for creating compelling animations, title sequences, and visual effects.
  • Color Correction & Grading: Expertise in using Lumetri Color or DaVinci Resolve to achieve specific moods and maintain brand consistency.
  • Audio Post-Production: Proficiency with Adobe Audition or similar DAWs for noise reduction, EQ, compression, and final audio mixing.
  • Camera Operation: Hands-on experience with a range of professional cameras (e.g., Sony FX series, Canon C-series, Blackmagic) and understanding of manual settings (aperture, ISO, shutter speed).
  • Lighting Techniques: Strong knowledge of 3-point lighting, motivated lighting, and the use of various light modifiers (softboxes, diffusers, reflectors) to shape a scene.
  • Live Streaming Technology: Familiarity with streaming software like OBS, vMix, and platforms such as YouTube Live and Vimeo Livestream.
  • Digital Asset Management (DAM): Experience organizing and archiving large volumes of media files in a structured and searchable manner.

Soft Skills

  • Creative Storytelling: The ability to transform a concept or message into a compelling visual narrative that resonates with the target audience.
  • Attention to Detail: Meticulous approach to all stages of production, from checking for focus in a shot to spotting tiny errors in the final edit.
  • Time Management & Organization: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
  • Collaboration & Communication: Excellent interpersonal skills to work effectively with cross-functional teams, stakeholders, and on-screen talent.
  • Problem-Solving: The capacity to think on your feet and troubleshoot technical or creative challenges that arise during production.
  • Adaptability: Flexibility to pivot on creative direction and adapt to feedback from stakeholders throughout the project lifecycle.

Education & Experience

Educational Background

Minimum Education:

  • High School Diploma or equivalent, supplemented by a strong professional portfolio demonstrating a high level of skill in video production.

Preferred Education:

  • Bachelor’s degree in Film Production, Media Studies, Communications, or a related field.

Relevant Fields of Study:

  • Film & Television Production
  • Digital Media Arts
  • Communications & Journalism

Experience Requirements

Typical Experience Range:

  • 3-5 years of professional, hands-on experience in a video production role, covering all aspects from pre-production to post-production.

Preferred:

  • A compelling online portfolio or showreel is required and will be heavily weighted. Experience working within a corporate or agency marketing team is a significant plus.
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