Key Responsibilities and Required Skills for Video Project Manager

🎯 Role Definition

Are you the ultimate organizer, a creative problem-solver, and a passionate advocate for compelling visual storytelling? This role requires a Video Project Manager to be the driving force behind our video content creation engine. In this pivotal role, you will oversee the entire production process for a diverse range of video projects, from marketing campaigns and social media content to internal communications and corporate events. You will be the central point of contact, expertly managing timelines, budgets, resources, and stakeholder expectations. If you thrive in a fast-paced, creative environment and have a knack for turning chaotic creative energy into a streamlined, successful workflow, this is the perfect opportunity to make a significant impact.

📈 Career Progression

Typical Career Path

Entry Point From:

Video Producer / Associate Producer
Production Coordinator
Project Coordinator (Marketing or Creative Agency)

Advancement To:

Senior Video Project Manager / Program Manager
Head of Production / Director of Production
Creative Director

Lateral Moves:

Digital Content Producer
Creative Services Manager
Marketing Project Manager

Core Responsibilities

Primary Functions

Spearhead the end-to-end management of multiple, concurrent video projects from initial concept and creative briefing through to final delivery and archival.
Develop comprehensive project plans, including detailed scopes of work, production schedules, resource allocation, and budget breakdowns for stakeholder approval.
Act as the primary liaison between internal clients, creative teams (writers, directors, editors, animators), and external vendors to ensure seamless communication and alignment on project goals.
Proactively identify and mitigate project risks, bottlenecks, and dependencies, developing contingency plans to keep projects on track.
Meticulously track project budgets, process invoices, and provide regular financial reporting to leadership, ensuring all projects are delivered within financial constraints.
Create and maintain master production calendars and resource schedules to optimize team capacity and forecast future resource needs.
Lead project kickoff meetings, status check-ins, and post-mortems, fostering a collaborative environment and a culture of continuous improvement.
Manage the review and feedback process, consolidating notes from all stakeholders and ensuring creative changes are implemented accurately and efficiently.
Source, negotiate with, and manage relationships with external freelancers, production houses, talent, and other vendors to supplement in-house capabilities.
Ensure all video content meets brand guidelines, quality standards, and legal requirements, including music licensing, talent releases, and usage rights.
Oversee the logistics of video shoots, including location scouting, crew booking, equipment rental, and travel arrangements.
Define project milestones and deliverables, holding all team members and stakeholders accountable for their contributions and deadlines.
Champion the adoption and refinement of project management tools and methodologies to improve workflow efficiency and visibility across the creative department.
Prepare and present regular project status reports for leadership, highlighting progress, risks, and budget actuals.
Manage the organization and archival of all project files and final assets within the Digital Asset Management (DAM) system.
Collaborate with creative leads to translate strategic objectives into actionable production plans and tangible creative outputs.
Facilitate creative brainstorming sessions and ensure the best ideas are captured, vetted, and incorporated into project plans.
Anticipate project needs and challenges, demonstrating a forward-thinking approach to problem-solving and resource management.
Ensure a seamless handoff of final video assets to relevant teams (e.g., social media, web, marketing) with clear specifications and usage guidelines.
Cultivate strong, trust-based relationships with stakeholders across the organization, acting as a trusted advisor on all things related to video production.

Secondary Functions

Maintain and optimize the team's Digital Asset Management (DAM) system for easy search and retrieval of video assets.
Research and propose new production technologies, software, and workflow enhancements to boost efficiency and creative quality.
Support ad-hoc data requests and exploratory analysis related to video performance and engagement metrics.
Contribute to the organization's video content strategy and long-term production roadmap.
Collaborate with business units to translate vague data and content needs into concrete engineering and creative requirements.
Participate in sprint planning and agile ceremonies where video production intersects with technical or marketing teams.

Required Skills & Competencies

Hard Skills (Technical)

Project Management Software: Expert proficiency in tools like Asana, Wrike, Monday.com, Trello, or Jira.
Budgeting & Financial Tracking: Advanced skills in Excel/Google Sheets for creating and managing complex project budgets.
Video Production Lifecycle: Deep understanding of all phases: pre-production, production, and post-production.
Digital Asset Management (DAM): Experience with DAM systems such as Bynder, Brandfolder, or similar platforms.
Adobe Creative Suite: Foundational knowledge of Premiere Pro, After Effects, and Media Encoder to facilitate communication with editors.
Video Formats & Specifications: Strong knowledge of video codecs, file formats, and delivery specs for web, social media, and broadcast.
Resource Management Tools: Familiarity with software for scheduling personnel and equipment.
Vendor & Contract Management: Experience drafting SOWs and managing contracts with freelancers and production agencies.
Content Management Systems (CMS): Basic understanding of how video content is uploaded and managed on web platforms.
Camera & Equipment Fundamentals: A general understanding of camera, lighting, and audio equipment to inform planning and logistics.

Soft Skills

Exceptional Communication: Ability to clearly and concisely articulate complex information to both creative and non-creative stakeholders.
Stakeholder Management: Skillfully navigating the needs and expectations of multiple stakeholders to build consensus and drive decisions.
Leadership & Motivation: Inspiring and guiding teams toward a common goal, even under pressure.
Negotiation & Conflict Resolution: Adept at finding mutually agreeable solutions and de-escalating conflicts within teams or with clients.
Unflappable Prioritization: The ability to juggle numerous competing priorities in a fast-paced environment without losing focus.
Meticulous Attention to Detail: A sharp eye for detail in schedules, budgets, and creative reviews to ensure nothing is missed.
Adaptability & Resilience: Thriving in a dynamic environment where project requirements and timelines can change quickly.
Proactive Problem-Solving: Identifying potential issues before they become problems and devising creative solutions.
Strategic & Creative Thinking: Ability to understand the strategic "why" behind a project and contribute to the creative vision.
Diplomacy & Poise: Maintaining a calm, professional, and positive demeanor under pressure.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent practical experience in a related field.

Preferred Education:

Bachelor's or Master's Degree in Film, Communications, Marketing, or Project Management. PMP or related certification is a plus.

Relevant Fields of Study:

Film & Television Production
Communications / Media Studies
Marketing / Advertising
Business Administration

Experience Requirements

Typical Experience Range:

4-7 years of hands-on experience in project management, specifically within a video production, creative agency, or in-house corporate media environment.

Preferred:

A proven track record of successfully managing a diverse portfolio of video projects from concept to completion, with demonstrable experience in budgeting, scheduling, and team leadership.