Torchora
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Key Responsibilities and Required Skills for a Visual Content Assistant

💰 $45,000 - $60,000

MarketingCreativeContent CreationDesignSocial Media

🎯 Role Definition

This role requires a highly motivated and creative Visual Content Assistant to join our dynamic marketing team. In this role, you will be the engine behind our brand's visual identity across multiple platforms, including social media, our website, email campaigns, and digital advertising. You will work closely with the Senior Graphic Designer and Social Media Manager to concept, create, and deploy engaging visual content that captures our audience's attention and tells our brand story. This is a fantastic opportunity for someone with a keen eye for design and a passion for digital media to grow their skills and make a significant impact in a fast-paced, collaborative environment.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Graphic Design Intern
  • Marketing Intern / Coordinator
  • Freelance Content Creator
  • Junior Social Media Coordinator

Advancement To:

  • Visual Content Specialist
  • Junior Graphic Designer
  • Social Media Manager
  • Content Strategist

Lateral Moves:

  • Marketing Coordinator
  • Junior Copywriter
  • Video Production Assistant

Core Responsibilities

Primary Functions

  • Design and create visually stunning, on-brand graphics for all social media platforms, including Instagram Posts, Stories, Reels, TikToks, Facebook, LinkedIn, and Pinterest.
  • Assist in the production of short-form video content, including basic editing, trimming, adding text overlays, and sourcing audio for Instagram Reels and TikTok.
  • Develop and adapt visual assets for various marketing materials such as email newsletters, blog headers, website banners, and paid media advertisements.
  • Maintain and meticulously organize the company's digital asset management (DAM) system, ensuring all creative files are correctly tagged, archived, and easily accessible.
  • Support senior creative team members during photo and video shoots, assisting with setup, on-set tasks, and post-production processing.
  • Perform basic photo retouching, color correction, and resizing of images to meet specifications for web, mobile, and print.
  • Ensure all visual content strictly adheres to established brand guidelines, maintaining consistency in typography, color palette, and overall aesthetic.
  • Collaborate with the marketing team to brainstorm and develop fresh creative concepts for upcoming campaigns and content calendars.
  • Create simple animations and engaging GIFs to enhance social media posts and email campaigns.
  • Design compelling visual elements for presentations, internal communications, and sales enablement materials.
  • Stay current with the latest visual trends, social media platform updates, and emerging design tools and techniques to keep our content fresh and innovative.
  • Manage a high volume of creative requests, effectively prioritizing tasks to meet deadlines in a fast-paced environment.
  • Source high-quality, on-brand stock photography, video, and other visual assets while managing licensing and attribution requirements.

Secondary Functions

  • Assist in the creation and maintenance of a library of design templates in Canva and Adobe Creative Suite for use by the wider marketing team.
  • Support the website team by preparing and uploading visual content to the CMS (Content Management System).
  • Participate actively in creative review sessions, offering constructive feedback and incorporating suggestions from team members.
  • Monitor and report on the performance of visual content, using analytics to inform future creative strategies.
  • Assist in designing and executing A/B tests for visual elements in digital ads and landing pages to optimize for engagement and conversion.
  • Provide general administrative and production support to the creative department as needed.
  • Collaborate with copywriters to ensure seamless integration of visual and written content for a cohesive brand message.
  • Help document creative processes, best practices, and brand guideline updates for internal reference.

Required Skills & Competencies

Hard Skills (Technical)

  • Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential.
  • Video Editing Software: Experience with Adobe Premiere Pro, Final Cut Pro, or similar tools for creating short-form video content.
  • Canva: Strong ability to create and manage templates within Canva for quick-turnaround assets.
  • Graphic Design Principles: Solid understanding of typography, color theory, layout, and composition.
  • Digital Asset Management (DAM): Familiarity with organizing and tagging files in a system like Google Drive, Dropbox, or a dedicated DAM platform.
  • Photography & Retouching: Basic knowledge of camera operation and photo editing techniques.
  • Social Media Platforms: Deep understanding of visual requirements and best practices for Instagram, TikTok, Facebook, LinkedIn, etc.
  • Figma (Bonus): Familiarity with Figma or other UI/UX design tools is a plus.

Soft Skills

  • Creativity: A strong visual eye and the ability to generate original, engaging ideas.
  • Attention to Detail: Meticulous in executing designs and proofing work for errors.
  • Time Management: Excellent organizational skills to handle multiple projects and tight deadlines.
  • Collaboration: A team player who can work effectively with designers, marketers, and other stakeholders.
  • Communication: Clear verbal and written communication skills to articulate creative ideas.
  • Adaptability: Ability to thrive in a fast-paced environment and quickly pivot between tasks.
  • Proactive Attitude: A self-starter who seeks out opportunities and anticipates team needs.
  • Receptiveness to Feedback: Eagerness to learn, grow, and incorporate constructive criticism into your work.

Education & Experience

Educational Background

Minimum Education:

  • Associate's degree or a certificate in a relevant creative field, or equivalent hands-on experience demonstrated through a strong portfolio.

Preferred Education:

  • Bachelor’s degree in a relevant field.

Relevant Fields of Study:

  • Graphic Design
  • Visual Arts or Communication Design
  • Marketing or Advertising
  • Film and Digital Media

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a visual content creation, graphic design, or social media role, including relevant internships.

Preferred:

  • A compelling online portfolio showcasing a diverse range of visual content (graphics, video, social media assets) is required and will be heavily weighted over years of experience. Experience working within a brand's marketing or creative team is highly desirable.
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