Key Responsibilities and Required Skills for Visual Content Editor

🎯 Role Definition

The Visual Content Editor is a pivotal creative role responsible for shaping and refining the visual narrative of our brand. This individual will curate, edit, and enhance a wide range of visual assets, including photography, videography, and graphic designs, ensuring they are compelling, on-brand, and optimized for performance across web, social media, and marketing campaigns. You will be a key collaborator, working with marketing, creative, and product teams to transform concepts into polished, impactful visual stories that resonate with our audience and drive engagement.

📈 Career Progression

Typical Career Path

Entry Point From:

Junior Graphic Designer
Social Media Coordinator
Photography Assistant
Marketing Assistant

Advancement To:

Senior Visual Content Editor
Art Director
Creative Lead / Content Strategist
Multimedia Manager

Lateral Moves:

Video Editor
Motion Graphics Designer
Content Producer

Core Responsibilities

Primary Functions

Edit, retouch, and color-correct a high volume of photographic assets to meet established brand standards and aesthetic guidelines.
Perform comprehensive video editing, including assembling raw footage, trimming, adding music, graphics, and color grading for various formats like social stories, product demos, and promotional ads.
Select and curate the most compelling imagery and video clips from photoshoots and raw footage to tell a cohesive and engaging brand story.
Design and create a wide array of digital assets, including social media graphics, email headers, web banners, and digital advertisements, using pre-defined templates and brand guidelines.
Ensure all visual content, from photography to graphic design, consistently upholds and reinforces the brand's visual identity, tone, and messaging across all channels.
Manage, organize, and maintain the company's Digital Asset Management (DAM) system, ensuring all creative assets are properly tagged, archived, and easily accessible for the wider team.
Collaborate closely with marketing managers, social media strategists, and copywriters to align visual content with campaign goals, messaging, and audience targeting.
Develop and maintain visual style guides and best-practice documents to ensure consistency and quality across all creative outputs from internal teams and external partners.
Conceptualize and storyboard visual narratives for marketing campaigns, product launches, and social media initiatives in partnership with the creative team.
Create simple motion graphics, GIFs, and animations to enhance the visual appeal and engagement of our digital content.
Adapt and resize existing creative assets for a multitude of platforms and specifications, including various social media formats, ad network requirements, and international market needs.
Review and provide constructive, detailed feedback on visual assets produced by internal designers, freelance partners, and creative agencies to ensure quality and brand alignment.
Source high-quality, on-brand stock photography and video footage when original assets are unavailable, managing licenses and usage rights.
Stay at the forefront of visual trends, social media formats, design tools, and emerging technologies to continually innovate and elevate our content.
Participate in creative brainstorming sessions, contributing fresh ideas for visual content that will capture attention and drive user engagement.
Prepare and deliver final, polished visual assets for publishing, ensuring all files are correctly formatted, compressed, and optimized for web and mobile performance.
Oversee the post-production workflow from start to finish, managing timelines and deliverables for multiple projects simultaneously.
Ensure all visual assets adhere to legal and copyright guidelines, including model releases, location permits, and music licensing.
Design and format internal and external presentations, one-pagers, and case studies, ensuring a professional and on-brand appearance.
Assist in defining the visual direction on-set during photo and video shoots to ensure the captured footage aligns with post-production needs and final creative vision.
Crop, manipulate, and composite images to create unique and compelling visual compositions for key marketing initiatives.

Secondary Functions

Analyze the performance metrics of visual content (e.g., engagement rates, click-through rates) to derive insights and inform future creative strategies.
Provide training and support to other team members on brand visual guidelines, best practices, and the use of creative tools or DAM systems.
Contribute to the ongoing evolution and refinement of the brand's overall visual identity and creative strategy.
Assist in managing relationships with freelance photographers, videographers, and retouchers, including briefing, feedback, and invoice processing.
Support the web team by creating or editing visual assets for website updates, landing pages, and blog posts.

Required Skills & Competencies

Hard Skills (Technical)

Mastery of the Adobe Creative Suite, specifically Photoshop, Lightroom, Premiere Pro, and Illustrator.
Proficiency in After Effects for creating motion graphics and simple animations.
Strong skills in photo retouching, color correction, and image manipulation.
Demonstrable experience in video editing, including storytelling, pacing, and audio mixing.
Deep understanding of design principles, including typography, layout, color theory, and composition.
Experience with Digital Asset Management (DAM) platforms for organizing and archiving creative files.
Knowledge of various digital file formats and best practices for optimizing visuals for web, social, and mobile.
Familiarity with project management software such as Asana, Monday.com, or Trello.
Experience with design layout tools like InDesign or Figma is a strong plus.
Understanding of social media platform specifications and visual best practices (Instagram, TikTok, LinkedIn, etc.).

Soft Skills

An impeccable eye for detail and a commitment to producing high-quality, pixel-perfect work.
Exceptional creative and conceptual thinking with the ability to translate ideas into compelling visuals.
Strong time-management and organizational skills, with a proven ability to manage multiple projects in a fast-paced environment.
Excellent verbal and written communication skills for effective collaboration and feedback.
A collaborative, team-player mindset with the ability to work effectively across different departments.
Ability to gracefully receive, interpret, and implement constructive creative feedback.
Proactive, self-starting attitude with a strong sense of ownership and accountability for projects.
Problem-solving skills with the ability to adapt to changing priorities and technical challenges.
A passion for visual storytelling and staying current with industry trends and pop culture.
Resilience and a positive attitude when facing tight deadlines and complex creative challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree in a relevant field or equivalent professional experience backed by a strong portfolio.

Preferred Education:

Bachelor's or Master's degree in a creative discipline.

Relevant Fields of Study:

Graphic Design
Visual Communication
Film and Video Production
Photography
Fine Arts
Marketing

Experience Requirements

Typical Experience Range: 3-5 years of professional experience in a visual editing, graphic design, or content creation role.

Preferred: A compelling and diverse online portfolio that showcases exceptional skills in photo editing, video production, and graphic design is required for consideration. Experience in an in-house creative team or agency setting is highly preferred.