Torchora
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Visual Content Officer

💰 $55,000 - $85,000

MarketingCreativeContentDigital MediaCommunications

🎯 Role Definition

As our Visual Content Officer, you will be the creative engine driving our brand's visual identity. You'll conceptualize, produce, and manage a wide array of visual assets—including dynamic videos, engaging social media graphics, compelling photography, and informative infographics. This role requires a unique blend of artistic vision, technical proficiency, and strategic thinking to ensure all content is not only visually stunning but also aligns perfectly with our marketing objectives and brand guidelines. You'll work collaboratively with marketing, communications, and product teams to bring campaigns to life and measure the impact of your visual stories.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Graphic Designer
  • Junior Video Editor
  • Marketing Coordinator
  • Social Media Specialist

Advancement To:

  • Senior Visual Content Manager
  • Creative Director
  • Head of Content
  • Multimedia Production Manager

Lateral Moves:

  • Content Strategist
  • Brand Manager
  • Social Media Manager

Core Responsibilities

Primary Functions

  • Conceptualize, script, shoot, and edit high-quality video content for various platforms, including marketing campaigns, social media, websites, and internal communications.
  • Design and create a wide range of digital and print assets, such as social media graphics, infographics, web banners, email templates, presentations, and brochures.
  • Manage the entire visual content lifecycle, from ideation and storyboarding to post-production, delivery, and archival.
  • Develop and maintain a consistent visual brand identity across all channels, ensuring all content adheres to brand guidelines and quality standards.
  • Conduct photo and video shoots, including planning, location scouting, equipment setup, directing subjects, and capturing high-quality footage and stills.
  • Perform advanced post-production tasks, including color correction, audio mixing, motion graphics, and visual effects to enhance the final product.
  • Lead the creative direction for visual projects, translating marketing strategies and campaign briefs into compelling visual narratives.
  • Manage and organize our digital asset management (DAM) system, ensuring all visual content is properly tagged, cataloged, and easily accessible.
  • Stay abreast of the latest trends, tools, and best practices in visual content creation, video production, graphic design, and social media.
  • Collaborate closely with the marketing, social media, and communications teams to ensure visual content is aligned with overall campaign goals and messaging.
  • Create engaging animations and motion graphics to simplify complex topics and enhance storytelling in video and web content.
  • Adapt and optimize visual content for different platforms and formats, understanding the unique specifications and audience behaviors of each (e.g., Instagram Reels, YouTube, LinkedIn).
  • Source and manage external creative resources, such as freelance photographers, videographers, and illustrators, when necessary.
  • Develop and maintain a content calendar specifically for visual assets, ensuring a steady stream of engaging content for all channels.
  • Analyze the performance of visual content using analytics tools, providing insights and recommendations for future content strategies.
  • Capture compelling photography of company events, products, and employee culture for use in internal and external communications.
  • Manage all aspects of in-house studio and equipment, including maintenance, inventory, and recommendations for new gear.
  • Repurpose and resize existing creative assets for different channels and marketing needs, maximizing content value.
  • Ensure all visual content is accessible, incorporating best practices for subtitles, alt-text, and other accessibility standards.
  • Develop creative concepts and storyboards for new projects, presenting ideas clearly to stakeholders for approval.

Secondary Functions

  • Provide creative input and visual expertise during brainstorming and strategic planning sessions for marketing campaigns.
  • Support the web team by creating and optimizing visual assets for the company website to improve user experience and engagement.
  • Train and guide other team members on basic design principles and brand guidelines to ensure consistency across the organization.
  • Manage visual content production budgets, ensuring projects are delivered on time and within financial constraints.
  • Conduct regular audits of existing visual content to identify opportunities for updates, repurposing, or removal.
  • Collaborate with the product team to create visual materials for product launches, including demo videos and feature graphics.

Required Skills & Competencies

Hard Skills (Technical)

  • High proficiency in the Adobe Creative Suite, particularly Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign.
  • Expertise in video production, including camera operation (DSLR/Mirrorless), lighting principles, and professional audio recording.
  • Strong graphic design skills with a solid understanding of typography, color theory, and layout composition.
  • Experience creating motion graphics and 2D animations to enhance video content.
  • Knowledge of Digital Asset Management (DAM) systems and best practices for content organization.
  • Familiarity with content management systems (CMS) like WordPress for web asset implementation.
  • Understanding of content performance metrics and analytics tools (e.g., Google Analytics, social media insights).
  • Competency in color grading and audio mixing for professional-level post-production.

Soft Skills

  • Exceptional creativity and a strong sense of visual storytelling.
  • Strong project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and stakeholders.
  • Meticulous attention to detail and a commitment to producing high-quality, polished work.
  • Adaptability and the ability to thrive in a fast-paced, dynamic environment.
  • A proactive, problem-solving mindset and a solutions-oriented approach to creative challenges.
  • Ability to receive and implement constructive feedback to elevate creative output.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent practical experience in a related field. A strong portfolio is paramount.

Preferred Education:

  • Bachelor's or Master's degree in a relevant field of study.

Relevant Fields of Study:

  • Graphic Design
  • Film & Video Production
  • Communications
  • Marketing
  • Fine Arts
  • Digital Media

Experience Requirements

Typical Experience Range: 3-5 years of professional experience in a similar role focusing on video production, graphic design, and content creation.

Preferred: A compelling and diverse online portfolio showcasing a wide range of video, photography, and graphic design projects is required for consideration. Experience working within a corporate or agency marketing team is a significant plus.

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