Key Responsibilities and Required Skills for Visual Content Trainer

🎯 Role Definition

This role requires a dynamic and creative Visual Content Trainer to join our growing team! This is a unique opportunity to shape the visual voice of our company and the intelligence of our AI models. You will be a key player in elevating our organization's creative capabilities by designing and delivering engaging training programs on everything from graphic design principles and video production to the nuances of brand identity. You will act as both a coach for our creative talent and a teacher for our machine learning systems, ensuring all visual content meets a high standard of quality, consistency, and impact. If you have a passion for visual storytelling and a talent for teaching others, we want to hear from you!

📈 Career Progression

Typical Career Path

Entry Point From:

Graphic Designer / Senior Graphic Designer
Video Producer / Editor
Content Creator / Content Strategist
Instructional Designer with a creative focus

Advancement To:

Senior Visual Content Trainer / Training Lead
Creative Training Manager
AI Training & Quality Manager
Creative Director

Lateral Moves:

Instructional Designer
Content Strategist
Brand Manager

Core Responsibilities

Primary Functions

Design, develop, and deliver comprehensive and engaging training curricula on visual content creation, covering graphic design, typography, color theory, photography, and video production.
Conduct live and virtual workshops, one-on-one coaching sessions, and group training to upskill internal teams on creative best practices and software proficiency.
Create and maintain a robust and accessible library of training resources, including e-learning modules, video tutorials, detailed documentation, and best-practice guides.
Train, test, and evaluate AI models on visual quality and style by creating and annotating high-quality datasets, providing nuanced feedback to improve model performance.
Provide expert, constructive, and actionable feedback on visual content produced by both humans and AI, ensuring adherence to brand guidelines and quality standards.
Act as the primary subject matter expert on visual branding, content creation tools, and design principles for the entire organization.
Develop and enforce clear, objective quality standards and style guidelines for all visual assets to ensure brand consistency across all platforms and communications.
Evaluate the effectiveness of training initiatives through skill assessments, performance metrics, and feedback mechanisms, iterating on content and delivery methods for continuous improvement.
Collaborate with marketing, product, and L&D teams to identify skill gaps and align training objectives with broader business goals and upcoming projects.
Stay at the forefront of industry trends, emerging creative technologies, and new software tools, integrating relevant advancements into the training curriculum.
Lead the onboarding process for new creative team members, ensuring they are fully versed in our brand standards, tools, and creative workflow from day one.
Facilitate creative brainstorming and concepting sessions to inspire innovation and generate new ideas for visual campaigns and content.
Manage and curate our Digital Asset Management (DAM) system, ensuring all creative assets are organized, tagged correctly, and easily accessible.
Provide specialized training on specific software suites, including the Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and collaborative design tools like Figma and Canva.
Analyze the performance of visual content across different channels to identify patterns and insights that can inform future creative strategies and training focuses.
Develop assessment tools, rubrics, and certification programs to formally measure and recognize skill development within the creative teams.
Partner with data science and engineering teams to define requirements for visual data annotation and provide qualitative insights into AI model behavior.
Adapt training content and delivery style for a diverse audience with varying levels of creative expertise, from beginners to seasoned professionals.
Champion a culture of creative excellence, continuous learning, and constructive critique throughout the organization.
Troubleshoot creative and technical issues that team members encounter with design software, video equipment, or digital workflows.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis related to content performance.
Contribute to the organization's broader content strategy and roadmap.
Collaborate with business units to translate data and creative needs into engineering or design requirements.
Participate in sprint planning and agile ceremonies within the creative and product teams.

Required Skills & Competencies

Hard Skills (Technical)

Expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign).
Strong experience with collaborative design platforms like Figma and Canva.
Deep understanding of instructional design principles and adult learning theory (e.g., ADDIE model).
Expertise in fundamental design principles: typography, color theory, composition, and visual hierarchy.
Proficiency in photography and videography, including camera operation, lighting techniques, and audio recording.
Advanced skills in video editing software such as Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Experience with Learning Management Systems (LMS) for deploying and tracking e-learning content.
Familiarity with AI data annotation tools and methodologies for training visual models.
Ability to develop clear and objective evaluation rubrics and quality assessment guidelines.
Experience with Digital Asset Management (DAM) platforms and best practices.

Soft Skills

Exceptional communication and presentation skills, with an ability to articulate complex creative concepts to diverse audiences.
Patience, empathy, and a strong ability to provide constructive, encouraging feedback.
A high degree of creativity, innovation, and visual problem-solving ability.
Excellent coaching and mentoring capabilities.
Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
High level of attention to detail and a commitment to quality.
Adaptability and a passion for continuous learning in a fast-evolving creative and tech landscape.
Collaborative mindset and strong interpersonal skills.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree or equivalent professional experience in a relevant field.

Preferred Education:

Master’s Degree in a relevant field or professional certifications in Training, Instructional Design, or Graphic Design.

Relevant Fields of Study:

Graphic Design, Fine Arts, Film & Media Production
Communications, Marketing
Education, Instructional Design

Experience Requirements

Typical Experience Range:

3-7 years of professional experience in a creative role (e.g., design, video production) combined with experience in training, teaching, or mentoring.

Preferred:

Direct experience in a corporate training or learning & development role focused on creative skills.
A strong portfolio showcasing a high level of expertise in design and/or video and examples of training materials created.
Experience working with or training AI/machine learning models is a significant plus.