Key Responsibilities and Required Skills for Visual Media Assistant

🎯 Role Definition

This role requires a dynamic and highly motivated Visual Media Assistant to join our growing creative team. In this hands-on role, you will be a key player in the creation and management of our brand's visual content. You'll work closely with marketing specialists, videographers, and designers to produce compelling photos, videos, and graphics that tell our story and captivate our audience. If you have a passion for visual storytelling, a keen eye for detail, and a desire to grow your skills in a fast-paced, collaborative environment, this is the perfect opportunity for you.

📈 Career Progression

Typical Career Path

Entry Point From:

Recent Graduate (Film, Design, or Marketing)
Marketing or Creative Intern
Freelance Photographer or Videographer

Advancement To:

Visual Media Specialist / Content Creator
Multimedia Producer
Junior Art Director

Lateral Moves:

Social Media Manager
Graphic Designer
Marketing Coordinator

Core Responsibilities

Primary Functions

Assist in the complete lifecycle of video production, from pre-production planning and storyboarding to on-set support, filming, and post-production editing.
Capture and edit high-quality photography and videography for use across all marketing channels, including social media, websites, email campaigns, and internal communications.
Manage and meticulously organize our digital asset management (DAM) system, ensuring all media files are properly tagged, cataloged, and archived for easy team-wide access.
Create and edit engaging short-form video content (e.g., Instagram Reels, TikToks, YouTube Shorts) tailored to specific social media platform algorithms and audience preferences.
Design foundational marketing collateral such as social media graphics, web banners, and presentation slides, ensuring strict adherence to brand identity and guidelines.
Set up, operate, and break down professional camera, lighting, and audio equipment for both in-studio and on-location productions.
Execute essential post-production tasks, including video editing, color correction/grading, sound mixing, and the integration of motion graphics and text overlays.
Actively collaborate with the broader marketing and creative teams in brainstorming sessions to develop innovative concepts for new visual content.
Transcribe and add accurate captions or subtitles to all video content to enhance accessibility and user experience.
Support the management of the content calendar, ensuring all visual assets are produced, finalized, and delivered on schedule for upcoming campaigns and initiatives.
Prepare and format visual assets for a wide range of platforms and use cases, optimizing for web, mobile, social, and print specifications.
Retouch, resize, and color-correct photos to ensure they meet the highest standards for quality and brand consistency.

Secondary Functions

Conduct ongoing research on emerging visual trends, competitor content strategies, and new production technologies to inform our creative direction.
Provide crucial on-set support to senior producers and videographers during larger, more complex shoots.
Coordinate key logistics for photo and video productions, including scouting locations, scheduling talent or subjects, and organizing necessary props and equipment.
Maintain all in-house video and photography equipment, performing regular checks and reporting any issues for repair or replacement to ensure readiness.
Traffic final creative assets to various internal departments and external partners, ensuring proper file delivery and format compliance.
Develop and maintain a comprehensive library of approved b-roll footage and stock photography for efficient, ongoing use.
Pull and prepare specific media clips, stills, and assets for press releases, corporate presentations, and other ad-hoc requests.
Provide general administrative support to the creative department as needed, such as tracking project timelines and managing asset-related documentation.

Required Skills & Competencies

Hard Skills (Technical)

High proficiency in the Adobe Creative Cloud, particularly Premiere Pro, After Effects, Photoshop, and Lightroom.
Hands-on experience operating professional DSLR or mirrorless cameras, along with a solid understanding of lenses, lighting setups, and audio recording equipment.
Strong knowledge of core video editing principles, including pacing, color grading, sound design, and compression formats for web delivery.
Familiarity with Digital Asset Management (DAM) platforms and best practices for metadata, tagging, and file organization.
Foundational knowledge of graphic design principles, including typography, composition, and color theory.
Proven experience creating and optimizing content for major social media platforms, especially short-form video.
Basic understanding of motion graphics and animation is a significant advantage.

Soft Skills

A keen creative eye with a strong sense of visual storytelling, composition, and aesthetic detail.
Exceptional organizational and time-management skills, with a proven ability to manage multiple projects and tight deadlines simultaneously.
A proactive, resourceful, and adaptable problem-solver who thrives in a fast-paced, evolving environment.
Strong communication and interpersonal skills, enabling effective collaboration with team members across various departments.
A positive, team-player mindset with a genuine enthusiasm for learning and professional growth.

Education & Experience

Educational Background

Minimum Education:

Associate's Degree or equivalent professional experience in a related field.

Preferred Education:

Bachelor's Degree from an accredited institution.

Relevant Fields of Study:

Film/Video Production
Graphic Design or Fine Arts
Marketing or Communications

Experience Requirements

Typical Experience Range:

1-3 years of relevant experience in video production, photography, or a similar creative role (significant internship or freelance experience will be considered).

Preferred:

A strong and diverse portfolio showcasing proficiency in videography, photography, and post-production is required for consideration. Experience working within a corporate marketing department or creative agency is a strong plus.