Key Responsibilities and Required Skills for a Visual Media Coordinator

🎯 Role Definition

The Visual Media Coordinator is the creative heartbeat of the Marketing and Communications team. This individual is a hybrid creative—part videographer, part photographer, part graphic designer, and part social media strategist. They are responsible for the entire lifecycle of our visual assets, from conceptualization and creation to organization and distribution. Reporting to the Senior Marketing Manager, this role is pivotal in translating our brand strategy into compelling visual stories that engage our target audience, elevate our brand presence, and drive marketing objectives across a multitude of channels. You are the guardian of our visual brand, ensuring every image, video, and graphic is polished, on-brand, and impactful.

📈 Career Progression

Typical Career Path

Entry Point From:

Junior Graphic Designer
Marketing Assistant or Coordinator
Social Media Intern / Coordinator
Freelance Photographer / Videographer

Advancement To:

Visual Media Manager or Content Manager
Senior Content Strategist
Art Director
Multimedia Producer

Lateral Moves:

Social Media Manager
Content Creator
Digital Marketing Specialist

Core Responsibilities

Primary Functions

Conceptualize, shoot, and edit high-quality, engaging video content for various platforms, including social media (Reels, TikToks, Shorts), websites, and internal communications.
Capture compelling photography for product showcases, company events, marketing campaigns, and employee headshots, ensuring a high standard of quality and brand alignment.
Design and produce a wide range of digital and print graphics, including social media posts, web banners, email marketing visuals, infographics, brochures, and event signage.
Develop and manage a comprehensive visual content calendar in collaboration with the marketing team to ensure a consistent and strategic pipeline of assets.
Own the entire post-production process for video and photo content, including editing, color correction, sound mixing, and adding motion graphics or text overlays.
Uphold and enforce the company's visual brand guidelines across all media to ensure a cohesive and consistent brand identity.
Manage, organize, and maintain the company’s Digital Asset Management (DAM) system, ensuring all media files are properly tagged, archived, and easily accessible to relevant teams.
Collaborate closely with marketing, communications, and product teams to brainstorm and develop visual concepts that support specific campaign goals and storytelling initiatives.
Stay rigorously up-to-date with the latest visual media trends, social media platform changes, design techniques, and emerging technologies to keep our content fresh and innovative.
Prepare and optimize all visual assets for different channels, understanding the unique specifications and best practices for platforms like Instagram, LinkedIn, YouTube, and our company website.
Plan and coordinate all aspects of photo and video shoots, including location scouting, scheduling, equipment management, and directing talent or subjects.
Repurpose and reformat existing visual content into new assets (e.g., turning a long-form video into social clips, GIFs, or static quote graphics) to maximize its value.
Analyze the performance of visual content using platform analytics, tracking key metrics like engagement, reach, and conversion to inform future creative strategies.
Create and edit motion graphics and simple animations to enhance video content and create dynamic advertisements.
Provide creative and technical support for live-streamed events, webinars, and virtual meetings, ensuring a professional visual and audio experience.

Secondary Functions

Support the wider marketing team by designing and formatting internal and external presentations (PowerPoint, Google Slides) to ensure they are visually engaging and on-brand.
Liaise with external vendors, such as freelance creators, printers, and agencies, to ensure deliverables meet quality standards, deadlines, and budget requirements.
Assist with basic content updates on the company’s website or CMS, such as replacing banner images, updating photo galleries, and embedding videos.
Monitor social media and other online channels for relevant User-Generated Content (UGC), and manage the process of obtaining rights for its use.
Actively participate in creative brainstorming sessions, contributing innovative ideas for new campaigns, content series, and brand activations.

Required Skills & Competencies

Hard Skills (Technical)

Adobe Creative Suite Mastery: Expert-level proficiency in Premiere Pro, After Effects, Photoshop, Illustrator, and Lightroom is essential.
Video & Audio Editing: Deep knowledge of video editing techniques, color grading, sound design, and motion graphics to produce polished, professional video content.
Photography & Videography: Strong practical skills in operating DSLR/mirrorless cameras, lighting setups, and audio recording equipment.
Graphic Design Principles: A solid foundation in typography, color theory, layout, and visual hierarchy.
Digital Asset Management (DAM): Experience using and managing DAM platforms (e.g., Bynder, Canto, or similar) for organizing large volumes of media.
Social Media Platforms: In-depth understanding of the visual requirements and best practices for all major social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).
Content Management Systems (CMS): Familiarity with updating content on platforms like WordPress is a strong plus.

Soft Skills

Creativity & Visual Storytelling: A strong artistic eye and the ability to translate ideas and concepts into compelling visual narratives.
Attention to Detail: Meticulous in both the creative process and organizational tasks, ensuring every pixel and file is in its right place.
Time Management & Organization: Proven ability to manage multiple projects simultaneously in a fast-paced environment, meeting tight deadlines without compromising quality.
Collaboration & Communication: Excellent interpersonal skills to work effectively with cross-functional teams and clearly articulate creative ideas and feedback.
Adaptability & Proactivity: A flexible mindset to adapt to changing priorities and a proactive approach to identifying new creative opportunities.
Problem-Solving: The ability to troubleshoot technical issues with equipment or software and find creative solutions to production challenges.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree or equivalent hands-on, practical experience supported by a strong portfolio.

Preferred Education:

Bachelor's Degree in a relevant field.

Relevant Fields of Study:

Graphic Design
Film & Video Production
Marketing or Communications
Photography or Fine Arts

Experience Requirements

Typical Experience Range:

2-5 years of professional experience in a visual content creation, multimedia, or graphic design role.

Preferred:

A robust and diverse portfolio is required. It must showcase a range of visual media projects, demonstrating strong skills in video production and editing, graphic design, and photography for digital marketing purposes.