Torchora
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Key Responsibilities and Required Skills for VP Marketing

💰 $150,000 – $250,000

MarketingLeadershipStrategic Management

🎯 Role Definition

The VP Marketing oversees marketing operations, develops comprehensive campaigns, and aligns marketing objectives with the company’s business goals. They collaborate with sales, product, and executive leadership to ensure marketing programs deliver measurable results, strengthen brand equity, and optimize ROI.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Director of Marketing
  • Senior Marketing Manager
  • Head of Brand or Growth Marketing

Advancement To:

  • Chief Marketing Officer (CMO)
  • Chief Growth Officer
  • Executive Vice President of Strategy

Lateral Moves:

  • VP of Product Marketing
  • VP of Growth and Demand Generation

Core Responsibilities

Primary Functions

  1. Develop and implement the company-wide marketing strategy to support revenue growth and brand positioning.
  2. Lead, mentor, and manage the marketing team, fostering professional development and high performance.
  3. Collaborate with sales and product leadership to align marketing campaigns with revenue and product objectives.
  4. Drive integrated marketing campaigns across digital, content, social, events, and traditional channels.
  5. Establish KPIs and monitor marketing performance, adjusting strategies based on analytics and insights.
  6. Oversee budget planning, allocation, and optimization to maximize ROI for marketing initiatives.
  7. Lead brand strategy, including messaging, positioning, visual identity, and market differentiation.
  8. Conduct market research and competitive analysis to identify growth opportunities and industry trends.
  9. Evaluate and implement marketing technologies, automation tools, and analytics platforms.
  10. Champion data-driven decision-making and ensure reporting accuracy across campaigns.
  11. Develop lead generation strategies and nurture programs to support sales pipeline growth.
  12. Represent the marketing function at executive meetings and contribute to corporate strategy.
  13. Drive customer segmentation, targeting, and personalization to increase engagement and retention.
  14. Oversee content strategy, including thought leadership, PR, and social media presence.
  15. Collaborate with external agencies and vendors to execute high-impact marketing initiatives.
  16. Ensure compliance with regulatory and legal requirements in all marketing communications.
  17. Foster cross-functional collaboration to support product launches and go-to-market plans.
  18. Evaluate marketing team performance and implement continuous process improvements.
  19. Lead the development of storytelling strategies to enhance customer experience and brand loyalty.
  20. Identify strategic partnerships and sponsorships to expand market reach and brand visibility.

Secondary Functions

  • Support ad-hoc data requests and exploratory analysis for marketing campaigns.
  • Contribute to the organization’s digital marketing strategy and roadmap.
  • Collaborate with analytics and business units to translate insights into actionable strategies.
  • Participate in executive planning, budgeting, and cross-departmental initiatives.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketing strategy development
  • Digital marketing and automation tools (HubSpot, Marketo, Salesforce)
  • Brand management and positioning
  • Data analytics and KPI measurement
  • Campaign planning and execution
  • Market research and competitive analysis
  • SEO/SEM strategy and performance marketing
  • CRM and customer lifecycle management
  • Budget planning and financial oversight
  • Content strategy and multichannel marketing

Soft Skills

  • Strategic thinking and vision
  • Leadership and team management
  • Cross-functional collaboration
  • Effective communication and presentation
  • Problem-solving and decision-making
  • Negotiation and stakeholder management
  • Creativity and innovation
  • Adaptability and resilience
  • Mentorship and coaching
  • Influence and persuasion

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Preferred Education:

  • Master’s degree (MBA or relevant specialization)

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications

Experience Requirements

Typical Experience Range:

  • 10–15 years in marketing with progressive leadership roles

Preferred:

  • 15+ years with experience leading high-performing marketing teams in large organizations or fast-growing companies
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