Key Responsibilities and Required Skills for Web Marketing Assistant

🎯 Role Definition

The Web Marketing Assistant collaborates with marketing managers and web specialists to update website content, manage online campaigns, perform SEO tasks, and monitor digital marketing metrics. This position serves as a critical support role in implementing marketing strategies and optimizing the organization’s online presence.

📈 Career Progression

Typical Career Path

Entry Point From:

Marketing Intern
Digital Marketing Coordinator
Content Marketing Assistant

Advancement To:

Web Marketing Specialist
Digital Marketing Executive
SEO/SEM Analyst

Lateral Moves:

Social Media Coordinator
Email Marketing Assistant
Marketing Analytics Assistant

Core Responsibilities

Primary Functions

Assist in updating website content, product pages, and landing pages to ensure accuracy and SEO optimization.
Support the creation and execution of digital marketing campaigns across email, social media, and display advertising channels.
Monitor website traffic, campaign performance, and user engagement metrics using Google Analytics and other tools.
Assist in keyword research, on-page SEO, and content optimization to improve search engine visibility.
Upload and manage multimedia content including images, videos, and promotional materials.
Collaborate with graphic designers and content creators to ensure brand consistency online.
Support the management of PPC campaigns and monitor ad performance.
Assist in A/B testing of website pages, emails, and landing pages to optimize conversion rates.
Maintain and update internal marketing dashboards and reports.
Assist in scheduling, publishing, and promoting blog posts, newsletters, and social media updates.
Help implement marketing automation workflows and email campaigns.
Coordinate with external vendors for website updates, digital tools, and marketing platforms.
Conduct basic competitor analysis to identify trends and opportunities.
Assist in tracking and reporting on KPIs, campaign ROI, and performance metrics.
Maintain accurate records of marketing materials and assets.
Support event marketing initiatives and digital promotions.
Monitor online reviews, mentions, and feedback across web channels.
Ensure compliance with brand guidelines, copyright laws, and online regulations.
Assist in identifying and implementing digital marketing best practices.
Provide ad-hoc support for web and digital marketing projects as requested.

Secondary Functions

Support ad-hoc data requests and exploratory analysis for web campaigns.
Contribute to the organization’s digital marketing strategy and roadmap.
Collaborate with IT and analytics teams to ensure proper tracking and reporting.
Participate in team meetings and provide input for optimization initiatives.

Required Skills & Competencies

Hard Skills (Technical)

Basic HTML/CSS for website updates
SEO and keyword research
Google Analytics and digital reporting tools
CMS management (WordPress, Shopify, etc.)
Email marketing platforms (Mailchimp, HubSpot, etc.)
Social media management tools
Basic graphic editing (Canva, Photoshop)
PPC campaign monitoring
A/B testing and conversion optimization
Marketing automation tools

Soft Skills

Strong attention to detail
Communication and collaboration
Time management and organization
Problem-solving and adaptability
Creativity and initiative
Analytical thinking
Multitasking and prioritization
Team-oriented mindset
Willingness to learn new technologies
Accountability and reliability

Education & Experience

Educational Background

Minimum Education:

Bachelor’s degree in Marketing, Communications, or related field

Preferred Education:

Bachelor’s degree with coursework in Digital Marketing, Web Design, or Data Analytics

Relevant Fields of Study:

Marketing
Communications
Digital Media

Experience Requirements

Typical Experience Range:

0–2 years in marketing or digital marketing support roles

Preferred:

1–3 years of experience assisting with web or digital marketing campaigns