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Key Responsibilities and Required Skills for Web Program Assistant

💰 $ - $

Web DevelopmentDigital MarketingContent ManagementUX

🎯 Role Definition

The Web Program Assistant is an operationally focused role that supports digital teams in publishing, maintaining, and optimizing web content across CMS platforms. This position coordinates content workflows, executes quality assurance and accessibility checks, applies basic front-end edits (HTML/CSS), monitors site analytics, and partners with marketing, design, IT and product teams to ensure consistent, on-brand, and SEO-optimized web experiences. Ideal candidates demonstrate attention to detail, solid technical fundamentals in content management systems, and the ability to manage multiple priorities in an agile environment.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Web Content Coordinator
  • Marketing Coordinator or Communications Assistant with web responsibilities
  • Front Office Digital Support or Help Desk with CMS exposure

Advancement To:

  • Web Content Manager
  • Digital Marketing Specialist
  • Junior Front-End Developer
  • SEO Specialist

Lateral Moves:

  • UX Content Specialist
  • Digital Project Coordinator
  • Analytics / Tagging Specialist

Core Responsibilities

Primary Functions

  • Coordinate and execute daily content publishing and updates across enterprise CMS platforms (e.g., WordPress, Drupal, Sitecore), ensuring accurate metadata, taxonomy, and on-page SEO elements are applied.
  • Perform thorough QA for web releases including cross-browser, cross-device checks, link validation, image rendering, and functional verification to ensure a consistent user experience before and after deployments.
  • Implement and maintain basic front-end edits using HTML, CSS, and light JavaScript to update templates, correct responsive layout issues, and ensure content displays correctly across breakpoints.
  • Audit pages for search engine optimization opportunities and apply SEO best practices such as optimizing title tags, meta descriptions, alt text for images, header usage, and internal linking structures.
  • Support site accessibility efforts by validating pages against WCAG guidelines, adding alt tags and ARIA labels, remediating basic accessibility issues, and coordinating more complex fixes with development teams.
  • Create and update structured content components and templates in the CMS, including content fragments, reusable blocks, landing page templates, and form integrations to improve publishing efficiency.
  • Maintain and update the editorial calendar and content workflows, liaising with content owners, subject matter experts, and external agencies to ensure timely publishing and approvals.
  • Monitor website performance and user behavior using analytics tools (Google Analytics, Google Tag Manager, Adobe Analytics) and produce recurring performance reports to inform content and technical optimizations.
  • Troubleshoot reported site issues, triage bugs, document steps to reproduce, and coordinate with engineering and DevOps to track resolution through ticketing systems (Jira, ServiceNow).
  • Assist with tagging strategy and implementation by deploying and validating analytics tags, conversion pixels, and event tracking to support marketing and measurement requirements.
  • Manage content migrations and bulk updates using scripts, CSV imports/exports, or CMS import tools to ensure data integrity and mapping for large-scale changes.
  • Apply content governance standards and naming conventions, enforce brand guidelines, and perform periodic audits to remove stale content, broken links, and outdated assets.
  • Collaborate with UX designers and product managers to test A/B experiments, validate variant pages, and assist in rolling out successful experiments to production.
  • Support digital marketing initiatives by publishing campaign landing pages, integrating tracking parameters, and coordinating with email, social, and paid teams for cohesive go-live.
  • Maintain the digital asset library by organizing images, videos, and documents, optimizing file sizes, setting proper alt text, and ensuring rights management and version control.
  • Assist with front-end build processes by preparing and validating assets for staging, participating in release reviews, and following rollback procedures when necessary.
  • Provide first-line support to internal stakeholders on content editing, CMS training, and publishing guidelines, producing how-to documentation and quick reference guides.
  • Conduct keyword research assistance and content optimization suggestions in partnership with SEO specialists to improve organic visibility and traffic.
  • Maintain and update site maps, robots.txt, and canonicalization settings in collaboration with SEO and engineering teams to support crawlability and indexation.
  • Coordinate with security and privacy teams to ensure forms, data collection methods, and third-party integrations comply with privacy policies and security controls.
  • Track and prioritize feature requests and improvement ideas from stakeholders, maintaining a backlog and feeding prioritized items into sprint planning sessions.
  • Assist with vendor and contractor coordination for external development, design, and content work, including onboarding, scope verification, acceptance testing, and invoicing support.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer content performance or traffic questions.
  • Contribute to the organization's data strategy and roadmap by recommending tagging, reporting, and instrumentation improvements.
  • Collaborate with business units to translate data needs into engineering requirements and ensure analytics coverage for key journeys.
  • Participate in sprint planning and agile ceremonies within the data engineering team.
  • Help maintain documentation for release notes, rollback procedures, and standard operating procedures for web publishing and QA.
  • Assist marketing operations with campaign setup verification, UTM parameter consistency, and landing page QA for paid media.
  • Support content localization workflows by preparing content for translation, validating localized pages, and coordinating with localization vendors.
  • Facilitate small training sessions and office hours to raise CMS literacy across marketing and communications teams.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficient in content management systems such as WordPress, Drupal, Sitecore, or Adobe Experience Manager; experience creating and editing templates, components, and content types.
  • Solid HTML and CSS skills with the ability to make responsive layout edits and troubleshoot front-end rendering issues.
  • Familiarity with basic JavaScript and understanding of how scripts affect page load and user interactions.
  • Practical knowledge of on-page SEO best practices: title tags, meta descriptions, header structure, alt text, and URL hygiene.
  • Experience with web analytics platforms (Google Analytics 4, Google Tag Manager, Adobe Analytics) and the ability to read dashboards and generate actionable reports.
  • Understanding of web accessibility standards (WCAG 2.1) and experience performing accessibility audits and basic remediation.
  • Comfortable working with version control basics (Git) and staging-to-production deployment patterns.
  • Experience with QA and testing processes, including cross-browser/device testing tools (BrowserStack, Sauce Labs) and checklist-driven validation.
  • Familiarity with content migration processes, CSV imports/exports, and CMS data mapping tools.
  • Basic image optimization skills and familiarity with digital asset management (DAM) systems and file best practices.
  • Exposure to SEO tools such as SEMrush, Moz, Ahrefs, or Screaming Frog for site audits and keyword analysis.
  • Experience using project management and ticketing systems such as Jira, Asana, or Trello to track work and manage releases.
  • Knowledge of form integrations, CRM connectors, and basic troubleshooting of form submission flows.

Soft Skills

  • Strong verbal and written communication skills to coordinate with stakeholders and document processes.
  • Excellent attention to detail and a meticulous approach to QA and content accuracy.
  • Effective time management and the ability to prioritize tasks in a fast-paced environment.
  • Collaborative mindset with experience working cross-functionally across marketing, design, product, and engineering.
  • Problem-solving orientation and the ability to translate technical issues into business impacts.
  • Adaptability and willingness to learn new tools, CMS features, and web technologies.
  • Customer-service orientation for supporting internal content owners and external users.
  • Initiative to identify process improvements and drive small-scale operational efficiency gains.
  • Comfort working within an Agile framework and participating in sprint-driven work.
  • Analytical mindset with the ability to interpret data and recommend optimizations.

Education & Experience

Educational Background

Minimum Education:

  • Associate's degree or equivalent practical experience in Web Development, Communications, Marketing, Information Technology, or related field.

Preferred Education:

  • Bachelor's degree in Computer Science, Web Design, Digital Marketing, Communications, Information Systems, or related discipline.
  • Certifications such as Google Analytics, SEO certifications, or CMS-specific training are a plus.

Relevant Fields of Study:

  • Computer Science or Information Technology
  • Web Design / Front-End Development
  • Digital Marketing or Communications
  • Information Systems / Human-Computer Interaction
  • Journalism or Content Strategy

Experience Requirements

Typical Experience Range: 1–3 years in web production, content management, or digital operations support.

Preferred: 2–5 years experience supporting enterprise CMS environments, performing QA and SEO tasks, and collaborating with cross-functional digital teams. Prior exposure to analytics, accessibility remediation, and basic front-end edits is highly desirable.

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