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Key Responsibilities and Required Skills for Web Program Consultant

💰 $ - $

TechnologyWebConsultingDigital Experience

🎯 Role Definition

The Web Program Consultant is a strategic and hands-on digital leader who designs, governs, and drives large-scale web programs across enterprise websites and digital channels. This role combines technical web architecture knowledge (CMS, APIs, front-end performance) with program management, analytics, SEO, accessibility, and cross-functional stakeholder leadership to deliver measurable business outcomes and continuously improve site reliability, discoverability, conversion, and user experience.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Web Developer or Front-End Engineer
  • Digital Project Manager / Digital Program Manager
  • Technical Product Manager or Digital Strategist

Advancement To:

  • Senior Web Program Manager / Lead Web Program Consultant
  • Director of Digital Experience / Head of Web & Digital Platforms
  • VP of Digital Product / Chief Digital Officer

Lateral Moves:

  • Product Manager — Digital Platforms
  • UX/Product Designer Lead
  • Digital Analytics or CRO Lead

Core Responsibilities

Primary Functions

  • Lead end-to-end web program delivery including scoping, planning, resource allocation, risk mitigation, and execution of multi-release roadmaps for enterprise websites and microsites.
  • Define and enforce web governance frameworks (content strategy, editorial workflows, SLA management, content ownership, approvals) to ensure consistent tone, branding, security, and legal compliance across all web properties.
  • Architect and manage large-scale CMS programs (Sitecore, Drupal, WordPress, Adobe Experience Manager) including migrations, upgrades, multi-site templates, component libraries and content model design.
  • Translate business requirements into technical specifications and user stories for engineering teams, working closely with architects, developers, QA, and DevOps to ensure timely, quality releases.
  • Drive website performance optimization programs (front-end optimization, code-splitting, image optimization, caching strategies, CDN configuration) to improve Core Web Vitals, page load times, and user engagement metrics.
  • Oversee integrations between CMS and third-party systems (CRM, marketing automation, commerce platforms, identity providers, analytics, search engines) and validate API contracts, authentication, and data flows.
  • Own SEO strategy and execution at program level—site architecture, canonicalization, metadata strategy, structured data, crawl budget management and coordination with engineering for technical SEO fixes.
  • Lead analytics and measurement programs (GA4 migrations, custom tracking, event taxonomy, conversion funnels, dashboards) to enable data-driven decisions and continuous optimization across the web estate.
  • Design and run A/B testing, personalization and CRO initiatives (using Optimizely, Adobe Target, Google Optimize alternatives), partner with UX and analytics to prioritize experiments and measure lift.
  • Ensure accessibility (WCAG 2.1/2.2 AA) and inclusive design standards are implemented across templates, components, and content; coordinate audits, remediation plans, and testing with assistive technologies.
  • Serve as the primary stakeholder liaison for marketing, product, legal, IT security, and business units—facilitate governance forums, roadmap reviews, and cross-functional prioritization.
  • Manage vendor relationships (implementation partners, hosting/CDN providers, CMS vendors, testing platforms), negotiate contracts, define SLAs, and oversee vendor deliverables and performance.
  • Implement release management and continuous delivery practices for web code and content deployments, including staging/production promotion, rollback plans, and post-release monitoring.
  • Create and maintain comprehensive technical and process documentation—runbooks, maintenance schedules, component libraries, content style guides, and migration playbooks.
  • Lead incident response and post-mortem processes for web outages, security incidents, performance regressions—coordinate triage, communication, root cause analysis, and remediation.
  • Develop and manage program budgets, resource plans, and forecasting for web initiatives; make trade-off recommendations and optimize spend across tools, hosting, and third-party services.
  • Conduct stakeholder training and enablement sessions for content authors, marketers, and business users on CMS usage, digital best practices, SEO basics, and analytics interpretation.
  • Coordinate mobile/responsive strategies and ensure consistent cross-device experiences, including progressive web app considerations and offline or low-bandwidth behavior.
  • Drive content migration strategy, validation scripts, and quality assurance for large content lifts, ensuring metadata consistency, redirects, and minimal SEO disruption during launches.
  • Lead security and privacy initiatives for the web program—coordinate security scanning, SAST/DAST findings remediation, cookie consent and GDPR/CCPA compliance, and secure coding reviews.
  • Define KPIs and executive reporting for web health, traffic, conversion, performance, and accessibility; produce periodic program reports and executive updates across stakeholders.
  • Mentor and coach cross-functional web teams, junior consultants, and contractors to build capability in web engineering, analytics, SEO, and program delivery practices.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering team.
  • Assist marketing teams with campaign landing page strategy, UTM governance and attribution mapping.
  • Support technical QA and user acceptance testing cycles, documenting defects and verifying fixes.
  • Provide on-call rotation support for critical production incidents related to the web platform.
  • Contribute to RFP responses, vendor evaluations and proof-of-concept testing for new digital tools.

Required Skills & Competencies

Hard Skills (Technical)

  • Enterprise CMS strategy and hands-on experience with Sitecore, Drupal, WordPress, or Adobe Experience Manager including migrations and multisite implementations.
  • Strong understanding of front-end technologies: HTML5, CSS3, JavaScript (ES6+), responsive design, and component-based architectures.
  • Proven experience with web performance tooling and optimization (Lighthouse, PageSpeed Insights, WebPageTest, image optimization, caching/CDN configuration).
  • Web analytics and tagging expertise: Google Analytics 4, Google Tag Manager, Adobe Analytics, measurement plan creation and event-based tracking.
  • Technical SEO skills including crawlability, sitemaps, canonicalization, structured data (Schema.org), hreflang, and site speed SEO impacts.
  • Familiarity with A/B testing and personalization platforms (Optimizely, Adobe Target, VWO) and experience designing statistically valid experiments.
  • API integration experience (RESTful APIs, JSON, OAuth) and enterprise integration patterns between CMS and CRM/commerce/CDP systems.
  • Accessibility knowledge (WCAG 2.1/2.2 AA) and experience implementing accessible components and running accessibility audits and remediation.
  • Experience with DevOps and CI/CD for web deployments (Jenkins, GitHub Actions, Azure DevOps, Netlify/Vercel pipelines).
  • Tag management and data layer implementation skills (dataLayer design, GTM custom events, consent mode).
  • Familiar with security and privacy frameworks relevant to web properties (SAML/OAuth, CSP, GDPR, CCPA, cookie compliance).
  • Proficient with project and product tools: Jira, Confluence, Trello, Figma for handoff and documentation.
  • Experience with monitoring, observability and error tracking for web apps (Sentry, Datadog, New Relic) and synthetic monitoring.

Soft Skills

  • Strategic thinker with the ability to translate business goals into technical roadmaps and measurable KPIs.
  • Strong communicator able to bridge technical and non-technical stakeholders, present executive summaries, and run governance forums.
  • Excellent stakeholder management and negotiation skills—able to prioritize competing requests and create alignment across teams.
  • Analytical and data-driven mindset with a focus on experimentation, measurement, and continuous improvement.
  • Problem-solving orientation with calm leadership during incidents and the ability to lead post-mortems and remediation efforts.
  • Effective mentor and team builder who can grow capability across content, development, and analytics teams.
  • Detail-oriented with strong documentation discipline and process rigor for release, QA, and governance artifacts.
  • Agile practitioner comfortable operating in Scrum/Kanban environments and facilitating cross-team collaboration.
  • Customer-centric mindset—deep understanding of user journeys and commitment to creating accessible, usable experiences.
  • Time management and prioritization skills for balancing multiple concurrent programs and deadlines.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Computer Science, Information Systems, Web Design, Digital Media, Marketing, Business, or a related field.

Preferred Education:

  • Master’s degree or advanced certification in Digital Strategy, Web Technologies, Information Systems, or MBA.
  • Professional certifications in project management (PMP, Scrum Master), analytics (GA4/GAIQ), or CMS-specific certs.

Relevant Fields of Study:

  • Computer Science / Software Engineering
  • Digital Media / Interaction Design
  • Marketing / Digital Marketing
  • Information Systems / Technology Management

Experience Requirements

Typical Experience Range: 5–10+ years of combined experience in web development, CMS implementation, digital program or product management, and analytics.

Preferred:

  • 7+ years leading enterprise web programs or large-scale CMS/platform implementations.
  • Demonstrable track record of successful CMS migrations, SEO and analytics strategy, accessibility remediation, performance optimization, and cross-functional delivery.
  • Experience working in regulated industries (finance, healthcare, government) or global multi-language web environments is a plus.
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